Aims and Scope
          Hatyai Academic Journal, Hatyai University, aims to publish research articles and academic articles by lecturers, university students, and scholars. The journal’s goal is to become a part of creating and supporting quality academic works.

          The scope of the accepted articles must be as follows:
                    1) Business Administration and Management includes the fields of Management, Organizational Behavior, Human Resource Management, Marketing, Accounting, Finance, Tourism Management, and Technology.
                    2) Social Sciences includes the fields of Education, Marketing Communication, Public Administration, and Political Science.
                    3) Humanities includes the field of General Art and Humanities.
                    4) Economics includes the field of Managerial Economics.
                    5) Psychology includes the fields of General Psychology and Applied Psychology.


Categories of Published Articles
          1) Research Article
          2) Academic Article


          1) Normal article publication (Thai) is 4,000 baht.
          2) Normal article publication (English) is 4,000 baht.

                              - The fee is collected only once.
                              - The fee for publication needs to be paid after the author has passed the preliminary consideration from the editorial team of Hatyai Academic Journal before the judging process by experts.
                              - If the experts do not allow the article to be published after judging its quality or the author withdraws the article from the procedure after paying the fee, Hatyai Academic Journal reserves the right to keep the fee in every condition.


The Time Period in Accepting for Publication
          1) Preliminary consideration by the editorial team. 
          2) The author pays the fee for publishing the article.
          3) The experts judge the article (Three experts/ According to Double Blinded).
          4) The editorial team checks the correctness of the article after the thorough revision.
          5) Accepting the article for publication and preparing the original draft.

                              - The duration in accepting for publication is counted after the author pays for publishing the article.
                              - The date of payment of the publication fee is considered the date of receiving the article.
                               - The duration in accepting for publication may change if the author does not continue according to the specified period or needs to revise many times.
                                - ***Submission Preparation Checklist:
                                         - The submission file is in Microsoft Word and PDF document file format.
                                         - The manuscript submission form.
                                         - Certificate of Ethical Approval (if any).
                                         - The APA 6th citation style


The Schedule of Publication
          The journal publishes three volumes per year:
                    No. 1: January – April
                    No. 2: May – August
                    No. 3: September – December
          The journal is published into Electronic form (Online) ISSN: 2651-1614 (Online) started since Vol. 16 No. 1 (2018)


***Hatyai Academic Journal considers articles according to the quality standards of TCI which must be clear, detectable, and correct. It is forbidden from considering the relationships with the proposers or others involved. The journal treats all authors equally.***

ประกาศยกเลิกการรับตีพิมพ์บทความแบบเร่งด่วน (Fast-track)


ประกาศยกเลิกการรับตีพิมพ์บทความแบบเร่งด่วน (Fast-track)   วารสารหาดใหญ่วิชาการขอยกเลิกรับตีพิมพ์บทความแบบเร่งด่วน (Fast-track) ตั้งแต่บัดนี้เป็นต้นไป เพื่อเป็นไปตามจริยธรรมและจรรยาบรรณวารสารวิชาการไทยในฐานข้อมูล TCI   



วารสารหาดใหญ่วิชาการ ปรับรูปแบบการอ้างอิงในเนื้อหา และเอกสารอ้างอิงท้ายบทความเป็นภาษาอังกฤษทั้งหมด โดยใช้กับบทความที่ได้รับการตอบรับให้ตีพิมพ์ ตั้งแต่ฉบับที่ตีพิมพ์เดือนมกราคม-มิถุนายน 2563 เป็นต้นไป

Vol. 21 No. 2 (2023): May - August 2023

Published: 2023-07-14

The Influence of Marketing Strategy Model for Halal Food Brand Equity in the Southern Border Provinces of Thailand

Pattareya Sungnoi, Wisanan Ouparamail, Suree Khemthong, Supamas Angsuchoti


Characters and the Various Needs of Out-of-School Children in Thailand

Chutima Chumpong, Surasak Kao-iean, Wirathep Pathumcharoenwattana


Influence of New Public Management of Government Assessment: Indicator Problem and Real Benefits

Kosin Techaniyom, Chalermchai Kittisaknawin, Sirikhun Phanrangsee


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