PHOTIPATPHIBOON, P.; THONGTHIP, W. Digital Transformation and Organizational Adaptation in the Marketing Dimension. Hatyai Academic Journal, ฺSongkhla, Thailand, v. 24, n. 2, p. 289–310, 2026. DOI: 10.67884/haj.2026.e286235. Disponível em: https://so01.tci-thaijo.org/index.php/HatyaiAcademicJournal/article/view/286235. Acesso em: 16 sep. 2026.