Tangpattanakit, J. (2022) “Perceived Quality, Customers’ Trust, and the Transfer of the Marketing Mix towards Generation Y’s Intentions of Online Purchasing Via Shopee”, Hatyai Academic Journal. ฺSongkhla, Thailand, 20(2), pp. 241–258. available at: https://so01.tci-thaijo.org/index.php/HatyaiAcademicJournal/article/view/242684 (accessed: 29 September 2026).