Hatyai Academic Journal

Trends and Compositions of Creative Food Innovations for Creating Consumer Experiences to Business Opportunities for Boutique Hotel Restaurants with Cannabis-Infused Menu Items

Tharnupat Jithpakdeepornrat, Rachanon Taweephol, Phitak Siriwong — Fri, 05 Apr 2024 00:00:00 +0700

The purpose of this research was to investigate the compositional trend of creative food innovation to create consumer experience to increase business opportunities for restaurant operators in boutique hotels with cannabis-infused menu items. It was qualitative research using grounded theory methodology to generate theoretical conclusions from document research and in-depth interview methods. The samples were 30 key informants, divided into 3 groups as follows: 1) government officials involved; 2)boutique restaurant business operators in Thailand; 3) specialists and experts in operations. Data from different literature reviews were triangulated analyzed, from in-depth interviews, and non-participant observation. The results showed that the compositional trends of creative food innovation to create consumer experience to increase business opportunities for restaurant operators in boutique hotels with cannabis-containing food items consisted of 5 elements: 1)Raw materials (Material); 2) Process (Method); 3) Experience (Memory); 4) Marketing (Marketing); 5) Communication (Message).
theoretical conclusions from documented research and in-depth interview methods. The samples were 30 key informants. Data were analyzed through triangulation from different literature reviews, in-depth interviews, and non-participant observation. The results indicated that consumers regarded food with cannabis as highly nutritious. Food preparation also incorporated new ideas, showed creativity, and was disassociated from ideas of “drug addiction.” Moreover, some entrepreneurs were involved in ongoing research about further developments in cannabis-infused menu items to create new experiences for customers, leading to better business opportunities. The benefit of this research is the results can be used as a guide in creating business opportunities for restaurant operators at boutique hotels with cannabis-containing food items which are based on five keys: 1) material, 2) method, 3) memory, 4) marketing, and 5) message.

Professional and Task Efficiency of Accountants in Small and Medium Enterprises (SMEs) in the Digital Era

Pitchayapa Uamsee, Porntip Shoommuangpak, Pairat Pornpundejwittaya — Fri, 05 Apr 2024 00:00:00 +0700

The objectives of this research were to 1) study the professional and task efficiency of accountants in small and medium-sized enterprises; 2) compare the differences in professional and task efficiency, classified by gender, age, education level, work experience, and current job position; and 3) study the relationship and the influence between professional and task efficiency of accountants. The sample group used in the research was 384 accountants working in small and medium enterprises. The research instrument was a questionnaire. Data were analyzed through frequency, percentage, mean, standard deviation, t-test, one way ANOVA, pearson correlation coefficient, and multiple regression analysis.
The results found that 1) the overall professional (X ̅ = 4.31) and overall task efficiency of accountants in the digital era (X ̅ = 4.33) were at a high level;
2) accountants under the age of 30 had the most Professional and the task efficiency of accountants. Those who had under five years of work experience possessed the highest professional and task efficiency; and 3) the professional in accounting and business operations as well as ethics was related and affected the professional and task efficiency of accountants. The results can be used as a guideline for entrepreneurs of small and medium-sized enterprises to be prepared for developing accounting executives’ professional and can be effectively applied in accounting operations in the digital era.

Confirmatory Factor Analysis of the Supervising Commission of the Police Station Administration’s Plan Following the Community Policing Theory

Kanjanawan Chuenarom, Chandra-nuj Mahakanjana — Fri, 05 Apr 2024 00:00:00 +0700

The purpose of this study was to examine the consistency of the plan measurement model of the Supervising Commission of the Police Station Administration (SCPSA) according to the community policing theory and empirical data through the Confirmatory Factor Analysis (CFA). The data were collected from 600 community members who were representatives of Thailand’s SCPSA committee members using questionnaires, which had Cronbach’s alpha value of 0.980 in reliability testing. The analysis was carried out through descriptive statistics, first-order CFA, and second-order CFA using the AMOS program.

The results showed that the second-order CFA of the SCPSA’s plan consisted of three components: policy contents, policy-driven organizations, and policy practitioners. The factors loading were 0.913, 0.977, and 0.960 respectively at a significant level of 0.001 and the goodness of fit with empirical data was harmonious ( /df = 2.792, CFI = 0.989, TLI = 0.983, RMSEA = 0.055, RMR = 0.005). The results suggested that the three components were suitable for a constructed model for testing further relationships with other related variables; e.g., a collaborative process and performance of SCPSAs. The key finding from this study indicated that police stations, as key drivers of the SCPSA’s plan, were an essential organization in supporting public participation to achieve results according to the SCPSA’s plan.

The Influence of Employee Experience and Quality of Work Life on Work Engagement of Civil Servants of the Ministry of Justice: Psychological Contracts and Job Satisfaction as Mediators

Suphaphorn Phonbun, Sudarat Tuntivivat, Polthep Poonpol — Fri, 05 Apr 2024 00:00:00 +0700

The objective of this study was to investigate the impact of employee experience and quality of work life on work engagement of civil servants under the Ministry of Justice with psychological contracts and job satisfaction as mediators. The sample group was 605 civil servants. Data were collected using a measurement scale of a 5-level estimation scale with a confidence value between 0.88 - 0.97 and structural equation modeling (SEM) analysis. The results found that the structural equation modeling analysis was consistent with the empirical data, with chi-square () = 559.99, df = 125, p < 0.05, SRMR = 0.047, RMSEA = 0.076, GFI = 0.91, NFI = 0.98, CFI = 0.98, AGFI = 0.90

PNFI = 0.72, /df = 4.48. Furthermore, employee experience indirectly influenced work engagement through the quality of work life, psychological contracts, and job satisfaction were statistically significant at 0.05, with the influence coefficients of 0.07 and 0.58, respectively. The quality of work life indirectly influenced work engagement through psychological contracts and job satisfaction. It was statistically significant at 0.05 with coefficients of influence equaled to 0.07 and 0.61, respectively. Improving the work engagement of civil servants should focus on developing psychological contracts and job satisfaction along with creating a positive employee experience and good quality of work life which will help civil servants gain more work engagement.

A Study of the Needs and Guidelines to Enhance the Research Competencies of Academic Support Personnel at Distance Education Universities in Thailand

Somkiat Kaewkohsaba, Sirirut Jumnaksarn — Fri, 05 Apr 2024 00:00:00 +0700

Most academic support personnel at distance education universities lack research opportunities and competencies. Therefore, this research aimed to 1) study the need to enhance the research competencies of personnel, and 2) offer guidelines for enhancing their research competencies. This research used mixed methods that combined quantitative research with a sampling of 311 academic support personnel and qualitative research with six personnel and two experts who were the eight key informants.
The results showed that: 1) The need to enhance research competencies was high (NI = 56.33). The first need for competencies was research publications (NI = 59.56), and the first need for positions was for general positions (NI = 68.04).
2) Guidelines for developing research competencies that are suitable for academic support personnel were the “Research, Measurement, and Evaluation Clinic.” The service processes of the clinic were as follows: access to services, assessment, screening,sorting, consulting services, appointments and follow-up, and constructing the personnel’s profile at distance education universities. The results of this research can apply the guidelines to develop capabilities for research proposal writing, report writing, publication, and other competencies of academic support personnel at distance education universities.

Gender Identity Acceptance and Self-Compassion Process of Women Loving Women

Joemtawan Khemmongkhon, Teerawan Teerapong — Fri, 05 Apr 2024 00:00:00 +0700

This study aimed to investigate how women who value themselves as women loving women accepted their gender identities as well as their self-compassion process. This qualitative study used case study methodology. Six participants, all over 18 years old, were recruited by a purposive sampling method. In-depth interviews were used to gather the data, which were further analyzed through content analysis. The findings demonstrate that the case study involved the personal experience of accepting one’s own gender identity. Based on Germer’s primary theories, self-compassion was analyzed. The findings were divided into two aspects: 1) gender identity acceptance, which found five characters; namely, not being herself when dating a man, being herself when dating a woman, worrying that others will not accept her, choosing to be who she is, and embracing with what she is; and 2) the self-compassion process, which found five processes; namely, aversion, curiosity, tolerance, accepting, and friendship. The findings led to an understanding of gender identity acceptance along with the self- compassion process in women loving women which became beneficial guidelines to encourage, protect, and relieve their mental issues. Moreover, raising awareness of understanding, acceptance, and compassion by society would increase opportunities for LGBTQs to accept their own gender identities and live harmoniously in society.

Ecotourism Management Status of People of the Yansue Community

Poranee Yeetin, Kasetchai Laeheem — Fri, 05 Apr 2024 00:00:00 +0700

The purpose of this participatory action research was to study the status of community-based ecotourism management in areas of Yansue Subdistrict, Kantang District, Trang Province. Data were collected from documents and the fieldwork of observations and in-depth interviews with 24 informants selected by purposive sampling. The data were analyzed by content analysis.
The results showed that tourism in the Yansue area was managed in the form of ecotourism by the Yansue community members in an unorganized manner. The three components of tourism that need to be improved are accommodations, amenities, and services at the various tourist attractions. In addition, it was found that accommodation was not given priority by the community management because Yansue is located near Trang Province and most tourists chose to stay in the town of Trang. Therefore, the people of Yansue should know their community context to develop the components of tourism that support tourists and to set up procedures for the Yansue’s tourism management to reduce the impact of tourism on the community. They should manage tourism according to the principle of community-based ecotourism management. Yansue community members should participate in all steps of ecotourism management, as well as learn tourism management and raise awareness among the community and tourists of the value of community resources. The research results can be used to determine development policies related to the tourism industry in the region, increase the potential of tourism management, and increase income to community residents through community ecotourism activities.

The Social Networking Condition in Thailand: A Synthesis with Systematic Literature Review

Wassaya Wangplaicharoensuk, Pitak Siriwong, Patipat Tunming — Fri, 05 Apr 2024 00:00:00 +0700

Social network is a term used to describe relationships in complex systems to show the structure, communication, exchange, and relationships in the studied network. This social networking concept is an alternative way of social science study that reveals the social dimension more clearly than ever. Although there are many studies on social networks today, there are few studies that address the social networking condition which is a factor in the study of further construction and development of other social networks. Therefore, this research aimed to present a synthesis of issues related to the condition of social network occurring in Thailand. A systematic review of literature based on the PICo framework from The Joanna Briggs Institute was applied to search for research studies published from 2011 to 2021 which yielded a total of 2,318 documents leading to the synthesis and extraction of 51 research studies. According to the findings, educational issues related to the condition of social networking included six major issues: issues of background or origins of the network; contextual and network issues; issues on network member roles and relationships; issues related to activities within the network; issues of network components or network factors; and issues of network administration. The results of this research will help expand the body of knowledge and academic research on social networking conditions and serve as a conceptual framework for further empirical study of the social networking condition.