Hatyai Academic Journal

Validation of the Thai Version of the Fear of Missing Out Scale (T-FoMOs) for Adolescents: A Psychometric Analysis

Mon, 26 Jan 2026 00:00:00 +0700

With the rise of social media, which offers constant opportunities for interaction, academic interest has increasingly turned toward the concept of Fear of Missing Out (FoMO). FoMO is defined as a pervasive concern that others might be experiencing rewarding events from which one is absent. Despite the growing academic interest, no instrument has been developed to measure FoMO among Thai adolescents in empirical studies. The primary aim of this study was to validate and assess the psychometric properties of the Thai version of the Fear of Missing Out scale (T-FoMOs) for adolescents by adapting the original English version.

The results indicated that the scale demonstrated good internal consistency, with a Cronbach’s alpha coefficient of 0.80 for the total scale, based on data from 340 Thai adolescent students (M_age = 15.24, SD = 1.80). Exploratory factor analysis (EFA) revealed a two-factor structure, labeled “Behavioral” (α = 0.77) and “Psychological” (α = 0.76), which differs from the original scale’s single-factor model, accounting for 52.40% of the total variance. Confirmatory factor analysis (CFA: CMIN/df = 2.14, GFI = 0.95, RMSEA = 0.08, CFI = 0.91, NFI = 0.85, PNFI = 0.64, and TLI = 0.88) supported the construct validity of the scale. These findings suggest that the T-FoMOs is a reliable tool for assessing FoMO among Thai adolescents.

Intercultural Sensitivity of Chinese Graduate Students during Study Abroad in Thailand

Ratchaporn Rattanaphumma, Tanisaya Jiriyasin, Feiyan Wang — Mon, 26 Jan 2026 00:00:00 +0700

The advent of globalization has been a significant phenomenon that influences the internationalization of higher education systems worldwide, particularly through study abroad programs. Previous studies indicate that globalization can also increase the degree of intercultural sensitivity of students studying abroad. This paper investigates the degree of intercultural sensitivity of Chinese graduate students during their studies in Thailand, employing an explanatory sequential design. A total of 264 students were selected through simple random sampling to complete a questionnaire, while five participants were purposively selected for semi-structured interviews. Two instruments were used for data collection: a questionnaire and online individual interviews. The questionnaire demonstrated high internal consistency (Cronbach’s alpha = .86). The interview questions were validated by three experts. Quantitative data analysis was performed using mean, standard deviation, and an independent t-test, while qualitative data were examined using content analysis.

The findings revealed that the overall degree of intercultural sensitivity was high (M = 3.45, SD = 0.22). When examining individual dimensions, students placed the greatest emphasis on respect for cultural differences (M = 4.06, SD = 0.45), followed by engagement in intercultural interactions (M = 3.64, SD = 0.36). Interestingly, the dimension of enjoyment in intercultural interactions received the lowest score (M = 2.18, SD = 0.64). This finding reflects that although students recognize and respect cultural differences, they may still experience discomfort or lack of confidence when engaging in cross-cultural interactions. In terms of gender comparisons, no statistically significant differences were identified. The results suggest that study abroad experiences enhance students’ degree of intercultural sensitivity, particularly in fostering respect for cultural differences and engagement in intercultural interactions, even though emotional comfort in such settings may not progress to the same degree. These findings highlight the need for an intercultural support mechanism to help students fully benefit from cross-cultural experiences.

Conceptualization of Personal Recovery among Community-Dwelling People with Schizophrenia: Theory Derivation Approach

Jutharat Thongsalab — Mon, 26 Jan 2026 00:00:00 +0700

Personal recovery is increasingly recognized as a vital outcome for community-dwelling individuals with schizophrenia. However, it lacks a well-defined conceptual framework in nursing research. This study aims to derive and present a nursing-specific conceptual model of personal recovery among people living on their own with schizophrenia, based on the Unity Model of Recovery (UMR). Using a theory-derivation approach, the author reviewed post-2011 literature in PsycINFO, CINAHL, and Google Scholar using terms such as “recovery”, “personal recovery”, “schizophrenia”, and “theory”, and examined analogous ideas from adjacent disciplines, selected the Unity Model as the parent theory, identified transferable content, and adapted/refined concepts for psychiatric nursing practice.

The resulting model integrates four attributes under three cornerstones—insight, hospitalization since onset, resilience, and family support, along with three environmental supports—social support, therapeutic alliance, and recovery-oriented nursing services. These components were labeled as fundamental for promoting personal recovery in individuals with schizophrenia living in the community. This research adds a novel theoretical framework that integrates clinical and personal recovery aspects, providing a comprehensive approach to nursing practice. The model focuses on improving the quality of life and well-being of individuals with schizophrenia by emphasizing strengths-based recovery, not only symptom control.

Influence of Integrated Marketing Communication through Digital Media on the Gastronomic Tourism Travel Decision Process of Thai Tourists in Phuket

Wanwisa Noichalerm — Mon, 26 Jan 2026 00:00:00 +0700

This research aimed to 1) study the perceptual level of integrated marketing communication via digital media among Thai tourists engaging in gastronomic tourism in Phuket Province, and 2) study the influence of digital integrated marketing communication on the decision-making process of these Thai tourists for gastronomic travel in Phuket. The sample comprised 400 Thai gastronomic tourists in Phuket Province. Quota sampling and convenience sampling were employed, respectively. The statistics used for analysis included mean, standard deviation, and multiple regression analysis.

The findings revealed that the overall perceptual level of integrated marketing communication through digital media among Thai tourists undertaking gastronomic tourism was at a medium level. When examining specific aspects, digital publicity and public relations showed the highest mean score, followed by digital advertising and digital personal selling, respectively. Furthermore, regarding the influence of integrated marketing communication through digital media on the decision-making process for gastronomic tourism, digital personal selling and digital sales promotion significantly influenced Thai tourists' decision-making processes for gastronomic travel in Phuket, predicting 44.50% of the variation in their travel decision process. Therefore, the results of this research are beneficial for tourism operators to effectively utilize digital marketing communication tools. Additionally, relevant agencies can leverage these findings to promote and strategize for the business sector, leading to the creation of sustainable gastronomic tourism.

Guidelines for the Development of Gastronomic Tourism According to the Identity of Phipun District, Chang Klang District and Chawang District, Nakhon Si Thammarat Province

Mantana Daengphet, Mallika Inprom — Mon, 26 Jan 2026 00:00:00 +0700

This research aims to: 1) analyze the current situation of gastronomic tourism, 2) study the behavior and needs of tourists regarding gastronomic tourism, and 3) propose development guidelines for gastronomic tourism according to the identity of Phipun District, Chang Klang District, and Chawang District in Nakhon Si Thammarat Province. The data were collected using an interview form for government officials, local cuisine entrepreneurs, and community members, totaling 18 participants. The questionnaires were used to gather data from 390 Thai tourists. The content analysis and descriptive statistics were employed to analyze the data.

The research findings revealed that: 1) All three districts possess diverse tourist attractions and local food resources that are suitable for organizing culinary tourism activities. However, the communities still lack knowledge and leadership, food preparation lacks standardization, there are limited restaurants and souvenir products, and promotional efforts remain insufficient. 2) Most tourists travel with friends for holidays, choosing local cuisine with good flavors. They also wish to purchase local cuisine souvenirs that have been recommended on social media. 3) For guidelines on developing gastronomic tourism, it is important to foster an understanding within the community about the significance of organizing activities, and activities should be organized for tourists to enjoy high-quality local cuisine that preserves its identity, while local cuisine souvenirs should be sold at reasonable prices. Additionally, attention should be given to the venue, the decoration of the establishment, the quality of service provided by the staff, and the public relations through social media. The findings of this research can serve as a guideline for local communities and government agencies in planning and organizing culinary tourism activities appropriately, which will help generate income and strengthen the economic sustainability of the community.

Guidelines for Enhancing Personnel Competencies to Support the MICE Industry: A Case Study of Sunee Grand Hotel and Convention Center, Ubon Ratchathani

Yuvadee Jitgosol — Mon, 26 Jan 2026 00:00:00 +0700

This research aimed to 1) study the problems and limitations of staff at the Sunee Grand Hotel, 2) assess the current and desired competencies of the staff, and 3) propose ways to enhance staff competencies to support the MICE industry. The key informants, including 1) executives from the Sunee Grand Hotel and Convention Center, 2) personnel working in the MICE industry at the aforementioned hotel, and 3) officials from the Northeast Office of Promotion for Meetings and Exhibitions. The research instruments consisted of in-depth interviews and questionnaires. Data analysis included descriptive statistics, content analysis, and thematic analysis.

The research revealed that 1) hotels are experiencing a shortage of personnel, and operational staff members lack knowledge of the professional standards and qualifications required for meeting and exhibition management. Additionally, they are not aware of the competencies required in the MICE sector. Most employees are unable to handle problems in specific circumstances, deliver standardized services, communicate proficiently in English, and communicate effectively at work, 2) the current and desired competencies of the staff at the hotel reveal that the core competencies of personnel, currently, the competencies are at a moderate level, while the desired competencies are at a high level, and 3) appropriate strategies to enhance the competencies of hotel personnel include on-the-job training to ensure that training can occur continuously. Urgent focus areas for promotion and development include enhancing knowledge and understanding of meeting and exhibition management, English communication skills, workplace communication skills, and establishing standards for safety and occupational health in service. This study contributes to the academic field by enriching contextual knowledge at the local business level, an area in which studies remain limited. It also proposes practical guidelines for developing employee competencies through on-the-job training approaches that are well aligned with the operational context of regional hotels.

Foreign Tourists’ Perceptions of Tour Guides’ Potential in Guiding Phuket’s Historical Attractions

Ratriya Teerapattrakul — Mon, 26 Jan 2026 00:00:00 +0700

This study aimed to investigate and compare the opinions of foreign tourists regarding tour guides at historical sites in Phuket. The sample consisted of 424 foreign tourists who visited these attractions with the assistance of tour guides. Data were collected using a questionnaire and analyzed using frequency, percentage, mean, standard deviation, t-tests, and analysis of variance (ANOVA). When differences by pairwise comparisons were found, the LSD method would be used.

The research findings revealed that 1) foreign tourists expressed the highest level of opinions regarding the tour guides’ potential in guiding visits to historical tourist attractions in Phuket, both overall and across sub-dimensions. The aspect with the highest mean score was the ability to explain significant events that occurred at the tourist sites. 2) Foreign tourists of both genders and different ages did not differ in their overall opinions on the tour guides’ potential. However, those with different nationalities, occupations, marital statuses, and educational levels demonstrated significantly different opinions regarding the tour guides’ potential in leading historical tourism in the province. The findings of this study can be applied to enhance and refine the training curriculum for tour guides specializing in historical tourism in the province. The results suggest that tour guides should strengthen their knowledge of historical information and improve their English communication skills in order to provide tourists with more comprehensive insights into Phuket’s history. Furthermore, relevant agencies can draw on these findings to further develop training programs for tour guides, thereby improving service quality in leading historical tourism in the province and increasing tourist satisfaction.

Management of Educational Collaboration Networks

Manwika Thongplew, Pipob Wachangngen, Wirat Maneephruek — Mon, 26 Jan 2026 00:00:00 +0700

Educational collaboration network management is a crucial approach for improving the quality of teaching and learning, reducing educational inequality, and creating educational opportunities. The establishment of educational networks aims to promote the exchange of knowledge, resources, and experiences among educational institutions at local and regional levels. This is to develop educational curricula and create diverse and modern learning environments. The management of networks involves factors that contribute to successful cooperation, such as effective communication, administrative support, and the establishment of positive relationships among network members. Additionally, this study examines technologies used to connect educational institutions, including online platforms and various communication tools that facilitate smooth collaboration.

This article presents guidelines for managing networks, which the authors have shared to enable network leaders to implement them effectively to reduce educational inequality. Since contemporary education must meet labor market demands beyond academic learning management and learning outcomes, diverse vocational skills are increasingly sought after by employers. Educational institutions lacking adequate personnel or budget must rely on educational networks to provide students with career-oriented experiences and skills. This study found that effective networks comprise leaders with shared vision and goals, where network members benefit mutually, with continuous member development. Importantly, once networks are established and activities are successfully implemented, they must be sustained for long-term benefits. The authors believe that effective educational collaboration network management is critically important. Dynamic networks connect like-minded individuals with those who share the same vision, notice mutual opportunities, and collaborate to create superior outcomes which serving as instruments to transfer these opportunities to other organizations.