Hatyai Academic Journal

The Use of Technology in the Logistics Industry to Promote E-Commerce Businesses in Thailand

Kobboon Viriyayingyong, Banthita Pathravishkul — Tue, 14 Oct 2025 00:00:00 +0700

The logistics industry in Thailand is currently encountering challenges; for example, the need to improve infrastructure, enhance efficiency and reduce costs in transportation, and compete between businesses, including the rapid growth of e-commerce businesses. This article studies the use of technology in the logistics industry to support domestic e-commerce businesses. The study found that the adoption of technology in the logistics sector can upgrade Thailand’s e-commerce businesses. Implementing centralized data management platforms and standardized systems can resolve issues related to inconsistent data connectivity between systems and improve logistics management efficiency. Investments in intelligent transportation management technology and automated warehouses can reduce costs and accelerate the delivery of goods.

To solve problems in adopting logistics technology, comprehensive and systematic measures are required, ranging from the development of data management platforms, the support of access to advanced technology, to the integration of technology into logistics processes. Additionally, support from the government in infrastructure development, personnel training, and budget allocation is a crucial factor in strengthening Thailand’s logistics industry. This article will benefit the development of Thailand's logistics industry by improving operational efficiency, reducing costs, and increasing delivery speed. It also guides the government to develop infrastructure and support access to advanced technology to enhance the competitiveness of e-commerce businesses in the market sustainably.

The Participation in Educational Management of the Southern Border Provinces

Muhammadbukhoree Maae, Jirassak Surungkapiprat, Lamun Rodkhwan — Tue, 14 Oct 2025 00:00:00 +0700

This article aims to analyze and present the characteristics of participation in educational management in the southern border provinces of Thailand, a region that has religious and cultural diversity. The analysis is divided into four main aspects: 1) participation in supporting religious education, 2) participation in school administration, 3) participation in promoting and supporting educational resources, and 4) participation in solving educational problems.

Islamic religious education is a key component supported by both the government and the community. Meanwhile, the school administration offers opportunities for communities and parents to take part in policy development. Supporting educational resources remains a major challenge, especially in remote areas that encounter resource shortages. Addressing educational problems caused by unrest and poverty in the region requires support from all sectors. Therefore, educational authorities can revise policies and strategies to develop and promote education in alignment with the specific context of the southern border provinces. As for communities and religious leaders, they can strengthen participation in educational management and encourage greater involvement in the process of managing and developing education in the area. The article concludes that strong participation from all parties, regarding the community, government agencies, and private organizations, will foster sustainability in educational development and reduce inequality in access to education in the southern border provinces.

Educational Management Strategies for Promoting Lifelong Learning

Nunthaya Makcharoen, Pipob VachungNgern, Tassanee Chotientip — Tue, 14 Oct 2025 00:00:00 +0700

Lifelong learning is a key concept in human resource development in the digital era, emphasizing continuous learning through the integration of formal, non-formal, and informal education. This article aims to analyze the concept of lifelong learning and propose appropriate educational management strategies for the context of Thailand in the 21st century. The study utilizes documentary analysis and theoretical synthesis, along with investigating the European Union’s 15 quality indicators for lifelong learning.

This article indicates that lifelong learning is an open system that is unrestricted by time and place, focuses on holistic personal development, and can be flexibly adapted to various contexts. The proposed strategies consist of four main dimensions, namely, developing policies and operational frameworks; creating flexible and diverse education systems; fostering digital competencies and 21st century skills; and building learning environments that are conducive to development. Implementing these strategies will lead to a sustainable learning society where individuals have ongoing opportunities for self-development, and Thailand can enhance its competitiveness in the digital economy. Educators, researchers, and relevant public and private sector agencies can apply the proposed concepts and strategies to determine directions, develop policies, and create lifelong learning plans at both national and local levels. This is for enhancing citizens’ quality of life and building a sustainable learning society.

Innovativeness of Students in the Digital Era

Phatthananon Sima, Jirassak Surungkapiprat, Lamun Rodkhwan — Tue, 14 Oct 2025 00:00:00 +0700

Innovation is an important tool or mechanism for development, increasing the competitiveness of the country to overcome the current economic crisis. For this reason, all sectors have set development plans that conform with accelerating innovation within the country. Thailand has made an effort to produce innovators like other countries. Innovators are co-creators of quality and effective innovations that achieve targeted goals. They have the initiative and abilities to create new things, moving towards a successful future. This involves developing individuals who possess critical thinking abilities, practical capabilities, autonomous creative capacity, and who seek new ways for effective employment.

This article presents five aspects of student innovation as follows: 1) solving complex problems, 2) critical thinking, 3) creativity, 4) teamwork, and 5) content knowledge and practical skills. These abilities enable students to grow and develop themselves effectively in a rapidly changing digital world, affecting the development of the country. Being innovative students can lead to the creation of new products, services, or processes that promote the country's economic growth, increase global competitiveness, and generate income both domestically and internationally.

Organizational Management in the Era of Diversity: A Case Study on the Application of the Nine Keys Principles from Palangjit Dharma Jakrawan Institute

Chonnapha Punnanan, Chunipha Poedloknimit — Tue, 14 Oct 2025 00:00:00 +0700

The research aims to 1) study the challenging context of organizational management in the era of diversity, and 2) propose an approach for managing organizations in the era of diversity by applying the Nine Keys Principles from Palangjit Dharma Jakrawan Institute. This is a qualitative case study that employed in-depth interviews with 20 executives and personnel from the selected organization. The data collection instruments were verified for content validity by a panel of experts and piloted with a group similar to the sample group to ensure their suitability before being implemented in the actual study.

The findings revealed that 1) the challenges of managing organizations in the era of diversity included generational diversity, cultural diversity, and diversity of knowledge and experience; and 2) the approach of organizational management by applying the Nine Keys Principles led to significant changes in three components: (1) adaptation at the individual level, (2) transformation at the team and interpersonal level, and (3) cultivation at the level of organizational culture, with the instillation of positive values and attitudes towards diversity as the central focus of changes. The integration of these three components will lead to the creation of a sustainable organizational culture of diversity. This research can be used as a guideline for executives and human resource professionals to manage organizations in an era of diversity. Additionally, it contributes to the development and expansion of knowledge and theories related to diversity management in organizations by integrating the human development concepts based on the Nine Keys Principles with the context of management in an era of high diversity. This will serve as an important foundation for furthering and expanding research studies in the future.

The Relationship Between Digital Leadership of School Administrators and Schools as Learning Organizations Under the Secondary Educational Service Area Office Buriram

Nattanon Saipimpong, Sanrudee Deepu — Tue, 14 Oct 2025 00:00:00 +0700

This research aimed to examine 1) the digital leadership of school administrators, 2) the characteristics of schools as learning organizations, and 3) the relationship between the digital leadership of school administrators and schools as learning organizations. The sample group consisted of 346 administrators and teachers under the Secondary Educational Service Area Office Buriram in the academic year 2024. The research instrument was a questionnaire with an overall reliability coefficient of 0.98. Data were analyzed using frequency distribution, percentage, mean, standard deviation, and Pearson’s correlation coefficient.

The findings revealed that 1) the overall digital leadership of school administrators was at a high level, 2) the overall level of schools as learning organizations was also high, and 3) there was a strong positive correlation between the digital leadership of school administrators and schools as learning organizations (r = .807). When considering the correlation in specific dimensions, the correlation coefficients ranged from .596 to .745, indicating a moderately high level of correlation in most aspects. The findings clearly indicate that digital literacy and digital vision—key components of digital leadership—are significantly related to the development of schools as learning organizations. Therefore, relevant agencies should promote school leaders’ digital knowledge and vision, including encouraging systematic collaboration within organizations to promote schools in becoming sources of knowledge in society.

Creating a Digital Database Platform for the Intangible Cultural Heritage of Dusit District to Drive Policy Initiatives

Tue, 14 Oct 2025 00:00:00 +0700

The objectives of this research are to study and compile a body of knowledge about the intangible cultural heritage of Dusit District with community participation, and to promote and raise awareness among the community about the knowledge and the value of its cultural practices. Additionally, this research focuses on developing a digital intangible cultural heritage knowledge platform for the Dusit District to drive policy implementation. The research follows the Research and Development (R&D) model. The key informants were selected through purposive sampling from officials of Dusit District, academics, executives, local scholars, entrepreneurs, as well as representatives of government and private organizations related to Dusit’s heritage for a total of 25 participants. The research tools used in this study included data recording forms for surveys, in-depth interview forms, and discussion notes for focus group meetings. Data analysis was conducted through content analysis, with data triangulation employed to ensure the reliability of the findings. Logical connections were made between the findings. The digital intangible cultural heritage knowledge platform for Dusit District was created in order to lead to policy-driven outcomes.

The findings revealed that the key components for driving the platform included promoting the platform, public relations, and creating access channels to raise public awareness. Strengthening the platform is achieved through collaboration between the government, relevant agencies, tourists, and the public, with the initiative goals. The components of the initiative goals include participation from all sectors, income for the community, growth in tourist numbers, higher tax revenues, increased platform visitors, and added value to local goods and services. The benefits of the research are that the community systematically collects data, and stakeholders can concretely utilize the data.

The Comparison Between the Effectiveness of the Traditional Teaching Method and the Usage of Images in Vocabulary Teaching

Krirk Kisawadkorn, Anchalee Watcharajinda, Rasiyah Arabcha — Tue, 14 Oct 2025 00:00:00 +0700

The purposes of this study were to 1) compare the effectiveness of the traditional teaching method and the usage of images to teach vocabulary, and 2) determine whether the traditional teaching method or the usage of images should be used in vocabulary teaching. The participants consisted of 58 ninth-grade L2 students from Patongprathankiriwat School, Thailand. A pre-test and a post-test, validated by three experts, were employed as the main research instruments to assess students’ English vocabulary knowledge before and after receiving instruction through one of the two teaching methods. The data were analyzed through mean, standard deviation, and paired samples t-test.

The results unveiled that the experimental group (n = 34), which learnt vocabulary through images, achieved a mean score of 7.03 in the post-test compared to 6.08 achieved by the control group (n = 24), which learnt vocabulary without images. This showed that the usage of images was more effective than the traditional teaching method in vocabulary teaching. The data indicated that the students receiving the usage of images were able to memorize vocabulary better than those receiving the traditional teaching method. Furthermore, the added section in the post-test revealed that the effectiveness of the traditional teaching method was rated 3.50, and the usage of images was rated 3.62. The latter possessed a higher rating, indicating that the students perceived this method as more effective for vocabulary retention. Therefore, the usage of images should be included in vocabulary teaching because teachers could utilize pictures to make the lessons more interesting and memorable. The usage of images could also be combined with different teaching methods, such as role-playing, spelling bees, and flashcards, to create an enjoyable atmosphere in class. For example, students spell words from the given pictures.