MANMAI, C.; KORTANA, T.; PUNGNIRUND, B.; SAISAMA, C. Entrepreneurial performance, Innovation platform, Integrated marketing communication and Customer value affect Toward purchasing decisions of restaurant franchising in Thailand . วารสารการวิจัยการบริหารการพัฒนา, Bangkok, Thailand, v. 15, n. 2, p. 831–846, 2025. Disponível em: https://so01.tci-thaijo.org/index.php/JDAR/article/view/276845. Acesso em: 29 ส.ค. 2026.