HUI, L.; VONGCHAVALITKUL, B.; NAVAVONGSATHIAN, A. Influence of Streamer Characteristics on Consumer Loyalty in E-Commerce Live Streaming Mediated by Consumer Trust and Consumer Satisfaction. วารสารการวิจัยการบริหารการพัฒนา, Bangkok, Thailand, v. 15, n. 2, p. 581–602, 2025. Disponível em: https://so01.tci-thaijo.org/index.php/JDAR/article/view/277116. Acesso em: 21 ก.ย. 2026.