PICHAYAKUL, P.; MAHACHAIWONG, N. .; SRISAWAT, J. . Marketing Mix Strategy Development of Ban Lai Kaew Karen Weaving Textile Group, Chiang Mai Province. Area Based Development Research Journal, Nakhon Si Thammarat, Thailand, v. 12, n. 5, p. 356–372, 2020. Disponível em: https://so01.tci-thaijo.org/index.php/abcjournal/article/view/241210. Acesso em: 11 dec. 2025.