@article{จอนจวบทรง_ธรรมบุญวริศ_2018, title={Action Research in Information System Research}, volume={10}, url={https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/162346}, abstractNote={<p>Action research (AR) is focused on action with collaboration between researchers<br>and practitioners. However, AR has to be operated based on theories and theoretical<br>framework. AR has been critiqued which lack of rigor in research methodology. For<br>information system research with AR has been difficult to identify whether AR or<br>consulting work. As a result, AR researchers should pay much attention on AR type and<br>framework selection. This article will introduce AR types, such as action Science (AS) for<br>information system research in order to increase the rigor of action research and clarify as<br>the research instead of consulting work.</p>}, number={2}, journal={Business Review Journal}, author={จอนจวบทรง ลั่นทม and ธรรมบุญวริศ ณธภร}, year={2018}, month={Dec.}, pages={249–264} }