@article{Phuanpoh_Siriwong_2021, title={A Comparative Study of The Transmission in The Green Business Strategy between Starbuck Coffee Shop and Café Amazon}, volume={13}, url={https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/207074}, abstractNote={<p>The purpose of this research is to compare the communication of green business strategies the green business strategies communication and consumer perceptions of the business operations of Starbucks coffee shops and Café Amazon.This research uses qualitative research method for collecting data which consists of content analysis and in-depth interview. There are 2 parts of conducting research. Part 1 which is studied with content analysis and content creation strategies on Facebook fan page. The data is collected from 1 July 2018 to 30 June 2019. Part 2 in-depth interviews with 20 informant groups using snowball sampling techniques. According to studies, it has been found that1)In terms of green business strategy communication of Starbucks coffee shop and Cafe Amazon, The Starbucks has 17 percent more massages, which communicate green business strategies communication, than Amazon Café. 2) The consumers perceived the green business operation of Starbucks coffee shops in all 5 green supply chain activities.For Café Amazon, it was found that consumers only perceived green supply chain activities in only 3 aspects.</p>}, number={1}, journal={Business Review Journal}, author={Phuanpoh , Yanisa and Siriwong, Phitak}, year={2021}, month={Jun.}, pages={75–90} }