@article{แซ่จึง_2019, title={Business Analytics in the Era of Artificial Intelligence}, volume={11}, url={https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/215820}, abstractNote={<p>According to the increasing demand of businesses in driving their organizations with data,<br>it is highly essential for them to have capable analytics tools which can generate more actionable<br>insights. Business analytics today is not only performed by data scientists or analysts but also<br>performed by business users who possess deeper understanding of the data content but are lack of<br>data analytics skills. Consequently, artificial intelligence-enabled analytics tools that are easy to<br>use may have crucial impacts on generating more useful actionable insights and making business<br>users more productive. This article main purpose is to create an understanding of major functions<br>of artificial intelligence-enabled analytics tools in supporting business users’ decision making and<br>data analysts’ working with models.</p>}, number={2}, journal={Business Review Journal}, author={แซ่จึง เจริญศักดิ์}, year={2019}, month={Dec.}, pages={157–177} }