@article{kookkaew_Sooksangsee_2020, title={Factors Influencing the Accept of Payment Using Electronic Financial System (PEA-ePay) Case Study: Provincial Electricity Authority of Suphanburi Province}, volume={12}, url={https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/231085}, abstractNote={<p>This study aims to (1) study level of attitude, subjective norm, online trust and perceived risk and (2) study influence of attitude, subjective norm, online trust and perceived risk that affected the accept of payment using electronic financial system (PEA-ePay) Case study: provincial electricity authority of Suphanburi province. It was quantitative research. The collected data by questionnaire from 380 users. The data were analyzed applying by percentage, mean, standard deviation and hypothesis testing by multiple regression analysis. The results of the study found that average of attitude at the highest level, subjective norm at the high level, online trust at the high level, and perceived risk at the medium level. The results of hypothesis testing found that factors influencing the accept of payment using electronic financial system (PEA-ePay) case study: provincial electricity authority of Suphanburi province consisted of attitude, subjective norm and online trust with the significance level .05.</p>}, number={2}, journal={Business Review Journal}, author={kookkaew, pathompong and Sooksangsee , Mayriya}, year={2020}, month={Dec.}, pages={50–67} }