@article{Preechasin_Punpanich_2022, title={A Structural Equation Model of Factors Influencing Community-Based Tourism Success in Thailand}, volume={14}, url={https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/259811}, abstractNote={<p>This research aims to develop and analyze the causal relationship of factors affecting the success of tourism communities in Thailand. The tool used in this research was a questionnaire to collect data provided by tourism community administrators or the tourism community committee under the responsibility of the Department of Community Development. There are 665 tourism communities which were divided into (A) outstanding and (B) rising-star communities. The analysis employed structural equation model, and an in-depth interview was conducted with 12 key informants. The results showed that the relationship model between transformational leadership, strategic management, marketing strategies, community involvement, the potential of the tourism community and governmental support had a direct positive influence on the success of the tourism communities in Thailand. In other words, the hypothetical model was consistent with the empirical data at the test statistics of 1.037, CFI=1.00, GFI=0.98, AGFI=0.96, RMSEA=0.008 and SRMR=0.011. From the in-depth interview, the key informants suggested additional factors, namely occupational health and safety factors which might result in the success of the tourism communities in Thailand.</p>}, number={1}, journal={Business Review Journal}, author={Preechasin , Thotsapon and Punpanich, Noppadol}, year={2022}, month={Jun.}, pages={346–364} }