TY - JOUR AU - ระบอบ, ชุติระ AU - แสงวิเชียร, พรรณราย AU - คำสุข, แววมยุรา AU - กำแพงเพชร, มรกต AU - งามกมล, ชรินพร AU - สันหภักดี, บรรเจิดศักดิ์ AU - ศรีนวล, ณภัทร AU - รัตนปริญญานุกูล, กันต์ติกมาฐ PY - 2018/09/11 Y2 - 2024/03/29 TI - The Development of Snakeskin Gourami Farmer Indicators to Enterpreneur 4.0 JF - Business Review Journal JA - bus. rev. j. VL - 10 IS - 1 SE - Research Articles DO - UR - https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/145062 SP - 171-190 AB - <p>This research aims to development of Snakeskin Gourami farmer to Entrepreneur<br>4.0 Indicators and to find guideline for enhance farmer to higher level of indicator. Target<br>group come from 30 snakeskin gourami farmers in the list of snakeskin gourami Bangbo<br>District Association, provincial fisheries office, and others. The data collection from<br>questionnaire, interview, observation, seminar and focus group. Almost farmer were female,<br>age between 51-60, to follow traditional ancestral career more than 30 years. The initiative<br>finance 150,000-200,000 baht, have their own land/family and others were tenant. They<br>career commitment to be snakeskin gourami farmers according to their ancestors. The main<br>problems in their fishing were water quality and breeding fish.<br>Research results found that the indicators comprise of 7 factors such as knowledge<br>in career, decision information, market and production management, quality and consumer<br>safety of goods awareness, social responsibility, proud of snakeskin gourami farmers and<br>networks were 28 indicators. After that classified each farmer into level from 0.1-0.4. There<br>have not farmer to be 4.0 in every indicators but it can develop four farmers upgrade from<br>5 entrepreneurs 3.0 up to 4.0 and 10 entrepreneurs 2.0 up to 3.0.</p> ER -