TY - JOUR AU - Sookcharoen, Wut PY - 2021/06/26 Y2 - 2024/03/29 TI - A Causal Model of Corporate Social Responsibility Affecting Customer-based Brand Equity (A Case Study of Automobile Manufacturers in Thailand) JF - Business Review Journal JA - bus. rev. j. VL - 13 IS - 1 SE - Research Articles DO - UR - https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/174522 SP - 8-18 AB - <p>Corporate social responsibility (CSR) activities are important for doing business because those activities show how business care about consumers and society. The purpose of this research is to examine a causal model of corporate social responsibility affecting customer-based brand equity. Researchers conducted a survey research of 406 samples. The finding indicated that corporate social responsibility (CSR) activities had a significant effect on awareness, intention to purchase, and creating a good image for the business.</p> ER -