TY - JOUR AU - Boonmeesuwan, Chalitpun PY - 2020/12/25 Y2 - 2024/03/28 TI - Innovation and Business adjustment in Digital age JF - Business Review Journal JA - bus. rev. j. VL - 12 IS - 2 SE - Academic Articles DO - UR - https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/207821 SP - 236-246 AB - <p style="text-align: justify; text-justify: inter-cluster;">This academic article aims to assess an understanding of innovation. In the past, most people tend to understand that the result of scientific and technological research to create new inventions. In spite of the increasing interest in open innovation has applied in many areas, including business, industry, administration and education. The emergence of new innovations helped to encourage these business leaders to develop products or services with a range of potential and value. Innovation has played a role in increasing business, which potentially qualifies as a disruptive technology. The essence of strategy have sufficient potential in competition and important for future survival and success of the businesses.</p> ER -