Kamphangphet, M., Ratrawetakorn, T., Thaoraktrakul , B., & Sombun, A. (2022). Factors Influencing the New SMEs Decision to Purchase the Product Via Chinese Platform for Shopping : A Case Study of TAOBAO. Business Administration and Management Journal Review, 14(1), 460–476. retrieved from https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/253575