SOMBUN, A.; INTHARAKOED, M.; THAMMADEE, N. Guochao and the Rise of Consumer Nationalism in China: Implications for Foreign Brands: Guochao and the Rise of Consumer Nationalism in China: Implications for Foreign Brands. Business Administration and Management Journal Review, [S. l.], v. 18, n. 1, p. 301–314, 2026. Disponível em: https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/288941. Acesso em: 14 oct. 2026.