Kamphangphet, M. ., Ratrawetakorn, T. ., Thaoraktrakul , B. . and Sombun, A. (2022) “Factors Influencing the New SMEs Decision to Purchase the Product Via Chinese Platform for Shopping : A Case Study of TAOBAO”, Business Review Journal, 14(1), pp. 460–476. Available at: https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/253575 (Accessed: 29 September 2022).