จอนจวบทรง ลั่นทม, and ธรรมบุญวริศ ณธภร. “Action Research in Information System Research”. Business Administration and Management Journal Review 10, no. 2 (December 24, 2018): 249–264. accessed October 14, 2026. https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/162346.