Sombun A, Intharakoed M, Thammadee N. Guochao and the Rise of Consumer Nationalism in China: Implications for Foreign Brands: Guochao and the Rise of Consumer Nationalism in China: Implications for Foreign Brands. bus. rev. j. [internet]. 2026 Jun. 16 [cited 2026 Oct. 14];18(1):301-14. available from: https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/288941