Sinrat S, Boonraksa N, Udomsub R. Influencing Factors on the Success of New Product Development in Supply Chain of Home Appliances Industry. bus. rev. j. [Internet]. 2022 Jun. 27 [cited 2024 Apr. 20];14(1):477-93. Available from: https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/253294