Business Review Journal 2020-12-26T17:59:05+07:00 ผศ.รุ่งฤดี รัตนวิไล Open Journal Systems <p>เพื่อเผยแพร่ความรู้ทางวิชาการแก่บุคคลทั่วไป&nbsp; และส่งเสริมให้อาจารย์ประจำและผู้ทรงคุณวุฒิในสาขาต่าง ๆ ได้เสนอผลงานทางวิชาการ : บทความปริทัศน์ (Review Article) นี้อยู่ในสาขาวิชาเศรษฐศาสตร์ บริหารธุรกิจ และการจัดการ/สหวิทยาการด้านมนุษย์ศาสตร์และสังคมศาสตร์</p> <p>&nbsp;</p> โควิด-19 จะสิ้นสุดเมื่อไหร่? 2020-12-26T17:37:50+07:00 วิรัตน์ ทองรอด 2020-12-25T00:00:00+07:00 Copyright (c) 2020 Environmental Factors Affecting Consumers’ Purchase Decisions of Palm Leaf Containers in Prachuap Khiri Khan Province 2020-12-26T17:45:53+07:00 Kitsada Dolpanya <p>The objective of this research is to identify the environmental factors which are supporting environmental protection, drive for environmental responsibility, green product experience, environment friendliness of companies,and social appeal that influence consumers’ purchase decisions of palm leaf containers in Prachuap Khiri Khan Province. Research methodology is a quantitative survey method and questionnaire is as a tool for data collection. The population is consumers in Prachuap Khiri Khan and are selected by accidental sampling for 447 people. Percent data are analyzed using mean and standard deviation. The hypotheses are tested by multiple regression analysis.</p> <p>The study indicated that the majority of participants are female and aged between 20-30 years old with bachelor’s degrees or same degree, monthly income lower than 15,000 baht or equal. Hypotheses testing showed that supporting environmental protection and green product experience has the influence toward consumers’ purchase decisions of palm leaf containers in Prachuap Khiri Khan.</p> 2020-12-25T00:00:00+07:00 Copyright (c) An exploratory study on the key success factors of transforming traditional manufacturing enterprises into sightseeing factories in southern Chinese Taiwan 2020-12-26T17:47:23+07:00 Li Liou Yuan Lu Kui Cheng Wu Tai Ju Chuang Ya Pei <p>Economic globalization is not only an opportunity but also a challenge to enterprises. The challenges brought by economic globalization make enterprises face both survival war and economic competition. With the development of economic globalization, the enterprises in Chinese Taiwan are facing more and more competitive pressure. Therefore, it is a very important issue for enterprises how to comply with the trend of the times and solve the business difficulties. This paper makes a qualitative study on the successful enterprises in Chinese Taiwan by means of literature analysis, case study and in-depth interview. The researchers take the motivation and key success factors of Chinese Taiwan enterprises to transform into sightseeing factories as the research objectives and carry out exploratory research. The results show that the key success factors of the transformation from manufacturing enterprises to sightseeing factories can be the key success factors of three different forms of enterprise transformation: motivation dimension, technology dimension and activity dimension.</p> 2020-12-25T00:00:00+07:00 Copyright (c) 2020 Business Review Journal Types of Sales Promotion Influencing the Product Buying of Modern Trade Drug Store in Bangkok 2020-12-26T17:47:56+07:00 Nasreen Sangwiman Watcharapoj Sapsanguanboon <p>The objective of this research is to study types of sales promotion and personal characteristics influencing the products buying for drug store consumers in Bangkok. The number of non-pharmaceutical products in drug store has been increasing.Therefore, this research is interested in types of sales promotion that influence the buying. There are 11 types of sales promotion, which are: discount products, discount coupons, advertising at the point of sale, cash coupons, other giveaways, money-back guarantee, sample products, sweepstakes, buy 1 get 1, trade fairs, and premium products.This research employs quantitative research method using questionnaires to collect data with multi-step sampling for 400 samples. The statistics used are Descriptive statistics, Chi-Square and Linear regression analysis. The results find out that 1) the top 5 sale promotions are buy 1 get 1, discount products, cash coupons, premium products, and discount coupons respectively 2) Gender and education levels are significantly related to the frequency of purchases in retail drug stores. The age and the average income are significantly related to the average cost of buying in retail drug stores.Modern trade drug store can use the result as a guideline to develop their sale promotions.</p> 2020-12-25T00:00:00+07:00 Copyright (c) 2020 Business Review Journal Factors Influencing the Accept of Payment Using Electronic Financial System (PEA-ePay) Case Study: Provincial Electricity Authority of Suphanburi Province 2020-12-26T17:49:12+07:00 pathompong kookkaew Mayriya Sooksangsee <p>This study aims to (1) study level of attitude, subjective norm, online trust and perceived risk and (2) study influence of attitude, subjective norm, online trust and perceived risk that affected the accept of payment using electronic financial system (PEA-ePay) Case study: provincial electricity authority of Suphanburi province. It was quantitative research. The collected data by questionnaire from 380 users. The data were analyzed applying by percentage, mean, standard deviation and hypothesis testing by multiple regression analysis. The results of the study found that average of attitude at the highest level, subjective norm at the high level, online trust at the high level, and perceived risk at the medium level. The results of hypothesis testing found that factors influencing the accept of payment using electronic financial system (PEA-ePay) case study: provincial electricity authority of Suphanburi province consisted of attitude, subjective norm and online trust with the significance level .05.</p> 2020-12-25T00:00:00+07:00 Copyright (c) 2020 Business Review Journal Personal and Organizational Characteristics Affecting the Needs of Professional Development of Internal Auditors in the Thai Government Agencies 2020-12-26T17:50:11+07:00 Puangpayorm Senawaree Attapong Peeracheir Sathaya Thanjunpong <p>The objective of this study was to investigate personal and organizational characteristics that may affect the needs of professional development of internal auditors in the Thai government agencies. This study used internal auditors of government agencies in Thailand as a sample. The sample was selected by sample random sampling of 313 internal auditors and the instrument was questionnaires. The factors affect the professional development needs consist of personal characteristics, such as age, education, position and working experience. The organizational characteristics, which consist of executive support, rules and regulations and return, also affect the professional development needs. Data analysis is utilized by multiple regression analysis. The results indicate that age has a negative effect on the professional development needs of internal auditors, while education have a positive effect on the professional development needs of internal auditors. Moreover, rules and regulations and return have a positive effect on professional development needs of internal auditors. When we divide sample according to the need of professional development of internal auditors, the results indicate that age has a negative effect but return has a positive effect on the higher education. Moreover, education and executive supports have a positive effect on training/seminar. Rules and regulations also have positive a positive effect on self-study.</p> 2020-12-25T13:44:43+07:00 Copyright (c) 2020 Business Review Journal The Effect of Team Affective Tone on Team Efficiency 2020-12-26T17:51:05+07:00 Waranpong Boonsiritomachai Thidaporn Trongpraween <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The purpose of this research was to study the relationship between the relevant impact factors teamwork efficiency using of private companies employees in Bangkok.The sample 400 people. Data was collected by accidental sampling through questionnaires. The statistical analysis methods are percentage, mean, standard deviation, one-way ANOVA analysis of variance, inferential statistics, linear regression analysis were applied as statistical analysis tools.</p> <p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong>Team trust is the most important independent&nbsp;variable that affecting the team efficiency. Therefore, internal management is important. The managers and human resource department should have created harmonious team relationships. This will enable employees to work as a team more efficiently. Sharing skills and ideas in work will create a strong team. Continued to the result is that the team will create great creativity as well. These will have a positive team affective tone that will make the team happy at work and deliver excellent effectiveness.Negative team affective tone even though it is an emotion that is inherent internal person but not related to factors Because a person has emotional quotient to regulate negative emotions and known to be used in work and adapt to society.</p> 2020-12-25T00:00:00+07:00 Copyright (c) Lean Systems Practice on Firm’s Performance 2020-12-26T17:51:47+07:00 Sutama Thunyachai Ravi Lonkaniand Adisak Theeranuphattana <p>Lean system practice is important in the organization's competitive advantages and performance to compete and survive in the world of today. The purpose of this study is to understand the causal relationship between lean practices and firm performance, with competitive advantage proposed as playing the moderating role. A survey was carried out to identify the effects of six lean practices, namely process and equipment, manufacturing planning and control, human resource practices, product design, supplier relations and customer relationship on a firm’s performance, which comprise perception of financial and non-financial measures. The study comprises of 238 observations of Thai companies. The parameters are estimated by ordinary least squares (OLS). The results of this study suggest a negative relationship between lean practices and non-financial performance. Nevertheless, there appears to be a significant positive relationship between competitive advantage and the implementation of lean practices in firms. The scope of the study was limited to companies in Thailand and, therefore, its findings might not be generalizable to other national contexts.</p> 2020-12-25T00:00:00+07:00 Copyright (c) Revealed Comparative Advantage of Rubber Exports between Thailand, Indonesia and Malaysia 2020-12-26T17:52:25+07:00 Surakiat Parichatnon1 Kamonthip Maichum Anupong Wongchai <p>The study aimed to study the competitive advantage of rubber export in Thailand, Indonesia and Malaysia by using Revealed Comparative Advantage (RCA). Secondary data used were annual time-series data from 2009 to 2013. The results showed that Thailand is the only country that has the potential of comparative advantage in exporting latex, smoked rubber sheets and block rubber due to RCA index higher than 1. Indonesia has the potential and competitiveness in exporting only smoked rubber sheets and block rubber. For latex can be seen that Indonesia has a disadvantage because the RCA index is less than 1. Therefore, Indonesia may lose the ability to compete in the production of rubber in the world market. Malaysia has RCA index greater than 1 in exporting latex and block rubber except for smoked rubber sheets with RCA index less than 1. Therefore showing that Thailand has the greatest advantage and potential, thus, should accelerate the production of latex, smoked rubber sheets and block rubber for sale to the world market. Furthermore, the Thai government should focus on and support domestic rubber production in order to increase the competitiveness of other countries and to create sustainability for Thai rubber exports in the future.</p> <p>&nbsp;</p> <p>&nbsp;</p> 2020-12-25T11:28:42+07:00 Copyright (c) 2020 Business Review Journal The Marketing Distribution Channels Development for Snake-Skined Gourami Through the Community Enterprise Networks Within Thailand Market 2020-12-26T17:53:03+07:00 Chatcharawan Meesubthong Meesubthong Kasem Plaikaew Lanthom Jonjoubsong Nuntawut Kruta <p>The objective of this research is to study the current administration relative to the Conservation of the Bang Bo snake-skin gourami and processing community enterprise, Khlong Dan Sub-district, Bangbo District, Samutprakan Province, in order to pave the way of developing an enterprise management system as well as proposing possible distribution channels through community enterprise networks in different areas of Thailand. This research uses qualitative research methods. The main informants are 8 members of Bangbo Snakeskin Fish Processing Community Enterprise. The data collection techniques for this research include in-depth interview, participatory observation and focus group. For the quality of the research, the triangular method is applied in order to check the data. The results show that although there are a number of farmers raising and processing Bang Bo fish, it is reduced to just over 30 people this year. Group members of this research are in the production chain of snakeskin gourami both upstream, midstream and downstream. This plays an important role in driving large plots of snakeskin fish farmers with emphasis on raising and processing according to traditional conservation practices passed on from the generation to generation in the Khlong Dan Subdistrict, Bang Bo District. The Group focuses on using natural ingredients as the main ingredient and selling products at fair prices to manufacturers and consumers. However, the problem is that the lack of funds for operations causes obstacles for group development. For the distribution channels of the Conservation of Bangbo snake-skin gourami and processing community enterprise group, it is possible to distribute across three networks namely, Community Enterprise Networks in other areas, Thailand Post Company Limited and Huachiew Chalermprakiet University.</p> 2020-12-25T11:03:57+07:00 Copyright (c) 2020 Business Review Journal Value Chain Elevation of Snakeskin Gourami (Trichogaster Pectorolls) Processing Supply Chain in Samut Prakarn Province 2020-12-26T17:53:42+07:00 chutira rabob Cheerawit Sureerattanan Banjertsak Sanhapuckdee Chanicha Moryadee Morakhot Kamphaengphet Kantigamaht Rattanaparinyanukool Anchali Sombun Patchara Phochanikorn Pisanu Vanakul Mongkhol Yupat <p>The objectives of this article are to study Snakeskin Gourami supply chain process from upstream midstream to downstream, analyze consumer’s behavior of Snakeskin Gourami processing product and propose guideline to upgrade Snakeskin Gourami high value chain. This study collected data from 547 samples comprises of Snakeskin Gourami farmers fish farming from the upstream to sellers and relevant persons at the downstream by using survey form, questionnaires, interview and focus group. Statistically analyzed by using mean, percentage, standard deviation and content analysis. The results of this research founded that Snakeskin Gourami fish comprised of 9 primary activities and 5 Supporting activities and in value chain and the creating value to upgrade Snakeskin Gourami at upstream supply chain was napier grass farming with high rate of return 1:2.29, in midstream highest value chain to upgrade was dry Snakeskin Gourami with high rate of return 1:1.15 according to consumption’s behavior and downstream online distributed channel was highest value chain rate if return &nbsp;&nbsp;&nbsp;&nbsp;1:1.20 . Besides the important factors which influence to upgrade highest value chain from Gourami fish leftover were salted roe, Gourami fish head and fishbone in Snakeskin Gourami fish supply chain.</p> 2020-12-25T10:13:34+07:00 Copyright (c) 2020 Business Review Journal Multi Criteria Supplier Selection from Social Aspects in Thai Tyre Rubber Industry 2020-12-26T17:54:21+07:00 Napat Srinual Jorn Mehnen Rapee Udomsub <p>One of the main issues for companies and organisations is choosing the most appropriate supplier regarding social issues<em>.</em> Besides traditional criteria, companies started to focus on social issues in supplier selection<em>.</em> The methods of group decision making are well established approaches to tackle this issue which could allow decision makers to determine socially selected suppliers<em>’ </em>problems<em>. </em>Many existing researches, nonetheless, encompasses scant review of ambiguity which is involved in the process of selecting suppliers<em>. </em>Hence, this study aims to propose a method combines the strength of the Fuzzy sets to deal with an uncertainty or vagueness with AHP<em>-</em>TOPSIS approach to select suppliers by concerning social aspects<em>. </em>AHP method used to identify criteria weights and TOPSIS approach is utilized to sort and select the best appropriate supplier<em>. </em>According to the literature review and company requirements, the criteria in social perspectives was developed to eight criteria<em>. </em>This study uses the questionnaire to gather data from top five manager<em>’</em>s judgements who had been chosen based on purposive and self<em>-</em>selection sampling in each department<em>. </em>A case study was carried out in Thailand in the Tyre rubber sector to validate result<em>. </em>The findings demonstrate that Job security <em>(</em>34<em>%) </em>is the most important criteria, following by Employees<em>’ </em>health and safety<em> (</em>16<em>%)</em> and Training programs<em> (</em>12<em>%)</em> respectively<em>. </em>The study also presents that <em>“</em>Supplier D<em>” </em>is the most suitable supplier above other suppliers<em>.</em></p> 2020-12-25T09:47:04+07:00 Copyright (c) 2020 Business Review Journal A Study of the Roles of a Local Network for Community Base Tourism in Khon Kae : Case Study Ban Nontan, Ban Thasongkhon and Ban Phratadn and Maha Sarakham Areas 2020-12-26T17:55:05+07:00 Udchari Arjarasirikoon Wanna Khampuanbutra Mullika Najanthong <p>&nbsp; &nbsp; &nbsp; &nbsp;A study of the potential of a local network for community base tourism in Khon Khaen and Maha Sarakham areas. Methods and tools such as in-depth interview by using structured questionnaires with officials in government agencies responsible for tourist sites in 2 provinces. The population used in the research is staff in government agencies responsible for tourist attractions and personnel in the private sector, conducting in-depth interviews with structured interview questionnaires with 9 sample groups divided into Maha Sarakham Province, 6 people in Khon Kaen Province 3 people conducted in-depth interviews with officials in government agencies Personnel in the private sector and entrepreneurs Community leaders and villagers With a structured interview questionnaire with a sample of 40 people</p> <p>&nbsp; &nbsp; &nbsp; &nbsp;The results show that the local networks should be set for community base tourism at Ban Nontan Ban Thasongkhon and Ban Phratad. Each community has their function as follows, government section has duty as information advisor, non – government section has duty as service sector and community leader has duty as community networks and vocational production has duty as production sector for selling to tourists upon the capabilities of the communities. The strength of the areas is the temple as a center and cultural religion tourist attraction and a center of community. The weakness lack of development of tourist attraction places. Although these areas have main route to another, but their obstacle is government sector has limit budget to support the communities. According to the study, the 3 communities has shown the potential in cultural tourism management, the communities are readiness in culture and religious resources, government sector supporting development projects and tourism activities with collaboration form the villagers.&nbsp;</p> 2020-12-25T00:00:00+07:00 Copyright (c) Opportunities and Limitations of Religion Tourism (Temple) in Thailand 4.0 era 2020-12-26T17:55:42+07:00 bongkot detmit <p>This article is an academic article aimed at synthesizing the opportunities and limitations of religious tourism (temple) in the Thailand 4.0 era in order to develop religious tourism in line with the needs of tourists in the Thailand 4.0 era and in accordance with The Unique, Thai identity and world-class quality. From the synthesis found that development should focus as follows: 1) There should be standardization of temples for religious tourism. 2) Establish a guidebook for temples related to tourism in each province. Choose temples that are important and outstanding. 3) Temples need to create opportunities for more access and make it known widely. 4) The government to focus on the using of IT to promote infrastructure, facilities, safety and utilities. 5) Government and private sectors should cooperate to create religious tourism. To have a sustainable and holistic connection to maintaining good health and quality of life both physically and mentally. Driving the religious tourism with technology, creativity, and innovation will help generate more money and will also enhance the mind, knowledge and wisdom.</p> 2020-12-25T08:54:59+07:00 Copyright (c) 2020 Business Review Journal Success Factor For Sustainability Of Small and Micro Community Enterprise Management 2020-12-26T17:56:13+07:00 Kamolwan Sangthong Nutthawot Sangpetch Tanaporn Rangseekong Nudsara Boonchaleaw Parinthon Sukchu Punsa Phubopphakarnchana Warittha Chanachai Sikarin Srikittayanont Attatham Anong Luliya Teeratansirikool Siripat Chodchuang <p style="text-align: justify; text-justify: inter-cluster; tab-stops: 42.55pt; margin: 0cm 0cm 12.0pt 0cm;">This academic article is a study on Enterprise-Wide Strategic management for sustainable success in Small and Micro Community Enterprise. Small and Micro Community Enterprise is an activity for people who are living in a village. It is about sharing knowledge and local intellect to create products and services in order to generate revenue for their family and Small and Micro Community Enterprise members. It is also developed management capacity which can help to increase commercial competition and living together. Changing of economic situations, good leader can help a group to stride into each situation. For this study, it is present about management factors including management duties such as organizational management and human resource management in order to increase capability and lead to achieve the goals. It also includes preparation, requirement analysis, project planning and creation, project operation and follow-up, and project evaluation for improvement and further development.</p> 2020-12-25T00:00:00+07:00 Copyright (c) 2020 Business Review Journal Human Resource Development for Environmental Based on the Philosophy of the Sufficiency Economy 2020-12-26T17:56:51+07:00 Wullop Yaiying Tawadchai Suppadit Karika Kunta <p>The philosophy of the sufficiency economy has been given by his Majesty the KingRama 9to the Thai people for a long time. The government uses it as an important principle of national development during the 12th National Economic and Social Development Plan. It is the way of life and the guiding practice in various fields at all levels. The philosophy of the sufficiency economy is the principle that leads to moderate practice. It is composed of adequacy, rationality, and protection at a suitable level. At present, the philosophy of the sufficiency economy is applied in all fields of development in an organization, including human resource development for environment and in processes in human resources development for environment such as; analysis of the need for human resource development that is consistent with the environmental context, strategic human resource development for environment planning, human resource development for environment activity designing, human resource development for environment complementation and human resource development for environment evaluation. As a result, this philosophy can achieve balance, sustainability and readiness for change.</p> 2020-12-25T06:14:44+07:00 Copyright (c) 2020 Business Review Journal Innovation and Business adjustment in Digital age 2020-12-26T17:57:59+07:00 Chalitpun Boonmeesuwan <p style="text-align: justify; text-justify: inter-cluster;">This academic article aims to assess an understanding of innovation. In the past, most people tend to understand that the result of scientific and technological research to create new inventions. In spite of the increasing interest in open innovation has applied in many areas, including business, industry, administration and education. The emergence of new innovations helped to encourage these business leaders to develop products or services with a range of potential and value. Innovation has played a role in increasing business, which potentially qualifies as a disruptive technology. The essence of strategy have sufficient potential in competition and important for future survival and success of the businesses.</p> 2020-12-25T05:10:43+07:00 Copyright (c) 2020 Business Review Journal Internet of Things (IOT) in Logistics and Supply Chain Management 2020-12-26T17:58:30+07:00 sittichok sinrat Mongkhol Yupat <p>Currently, The Internet of Things (IoT) is an important and has several applications in various fields. It increases the competitiveness of economic success which the digital economy covers the automation with global connected devices. Logistics and supply chain, at present, cause problems affecting the total cost. Therefore, IoT can apply the data connection in various activities to suppliers, purchasing, production, warehouse, transportation, and customer service connecting with identity verification technology via cloud technology and decide to control systems with automation software integration.</p> 2020-12-24T16:08:44+07:00 Copyright (c) 2020 Business Review Journal The Idea of Scenery Town is Created. That is “Kankoumachizukuri” for Locally Economical, Social, Culture and Environmental Permanence. 2020-12-26T17:59:05+07:00 Duangdao Yoshida <p>Tourism brings about to locally developmental permanence in many dimensions, such as economical, social, cultural and environmental aspects. Tourism itself is applied its local tourism resources to create tourism activities; consequently, to attract tourists to make a decision coming to the tourist-spot setting in its own area. Tourism itself creates lots of advantages to the local area in many dimensions; however, it also makes effects to the local area too. The idea of scenery town is created. “Kankoumachizukuri” is the model which the creator applies the idea for the way to develop, to adjust, and to protect the phenomenon occurred from tourism development. The real practice is created based on its own way and principle settled to the permanence of local development in all dimensions quoted above. Tourism related personnel participation is critically created for its management style; as a matter of fact, local tourism resources usage must be used under the idea of its own supreme benefit. The real tourism practice focuses on all tourism related people who get the effect of tourism practice in terms of their satisfaction ,reducing the conflict which may be occurred by tourism development.</p> 2020-12-24T15:25:53+07:00 Copyright (c) 2020 Business Review Journal Negotiation 2020-12-25T16:07:22+07:00 Siriwut Rungruang 2020-12-25T00:00:00+07:00 Copyright (c)