Business Administration and Management Journal Review

การจัดการซัพพลายเชนสีเขียว

สิทธิโชค สินรัตน์ — 2024-12-16

8 นวัตกรรมตอบโจทย์ธุรกิจ

รุ่งฤดี รัตนวิไล — 2024-12-16

The Analysis of the Asymmetric Information and Impact on Returns of Sustainable Stocks and Non-Sustainable Stocks: A Case Study of THSI in the Stock Exchange of Thailand

Pongsutti Phuensane — 2024-12-16

The study's objective is to compare sustainability (Thailand Sustainability Index: THSI) and non-sustainability stocks (Non-THSI) on the Thailand stock exchange from 2016 to 2021. The comparison of asymmetric information by VPIN and the response to returns by impulse response function are our objectives. As a result, the symmetric information of the THSI stocks is not better than the Non-THSI stocks. Nevertheless, the responsiveness of the THSI stock returns to asymmetric information shock is shorter. In summary, the asymmetric information for the THSI stocks is not better than the Non-THSI, though the effect on the return to shock in asymmetric information is shorter. Consequently, with a sudden change in asymmetric information, investing in the THSI stocks guard investors against return volatility.

Creating Experiencescape for Unique Memories: The Cases of The Dusit International and The Centara Chain Hotels in Thailand

Daorung Fakthong — 2024-12-16

The objectives of this study are 1) to investigate how The Dusit International and The Central Chain Hotels creating experiencescape for unique memories; and 2) to investigate the creation of experiencescape in various dimensions exercised by The Dusit International and The Central Chain Hotels. This is a qualitative study that examines and analyzes content from hotel websites, podcasts, and in-depth interviews with 12 personnel from The Dusit International and The Central Chain Hotels. According to the findings, Thai hotel chains have applied Thai culture as the primary concept in the design of experiencescape in three dimensions: 1) the physical dimension, 2) the social symbolic dimension, and 3) the social dimension, to provide customers with valuable, unique, and distinctive experiences. Furthermore, the findings can be used in subsequent research to assist in the development of experiencescape concepts and approaches to managing the accommodation business by creating experiential value for customers. This results in a differentiator and competitive advantage, particularly for smaller and medium-sized accommodation businesses.

The Moderating Effect of Job Satisfaction on the Relationship between Innovative Leadership, Perceived Organizational Support, and Employees’ Innovative Work Behavior

Onnalin Liwrungroj — 2024-12-16

This research aims to 1) study the effect of innovative leadership, perceived organizational support, and job satisfaction on employees’ innovative work behavior and 2) study the role of job satisfaction as the moderator on the relationship between innovative leadership, perceived organizational support, and employees’ innovative work behavior. In this study, hierarchical multiple regression analyses were used to test the research hypotheses in quantitative research. The data were collected using a questionnaire from 358 employees of a private organization in the cement-building materials business in Thailand by using simple randomization method.
The results of this study show that 1) innovative leadership, perceived organizational support, and job satisfaction positively influences on employees’ innovative work behavior and 2) job satisfaction moderates the relationship between innovative leadership, perceived organizational support and employees’ innovative work behavior

High Performance Work Systems To Increase Organizational Sustainability: Evidence From the Non-Life Insurance Industry In Thailand

Daunchay Arthan — 2024-12-16

This study was conducted to determine how strategic human resources management (HRM) can contribute to organizational performance and sustainability. The research was undertaken as a mixed-methods study. For the qualitative component, interviews and a focus group were held with managers serving Thailand’s Non-Life insurance sector to gain insights into the factors that contribute to high-performance work system (HPWS) implementation, and how HPWSs contribute to organizational performance and sustainability. A model for HPWS implementation, performance, and sustainability was developed based on a review of the literature and refined after analyzing the qualitative data. A quantitative survey was then administered to managers of Thailand-based insurance companies and structural equation modelling (SEM) was conducted to test proposed relationships among the antecedents to HPWS implementation, non-financial performance outcomes, and organizational sustainability. The results indicated that organizational culture and HRM practices designed to enhance employee abilities, motivation, and opportunities contributed significantly to HPWS implementation, which in turn predicted the full range of performance outcomes included in the research model (technology adoption, innovation, knowledge management, organizational learning capacity, leadership effectiveness, job satisfaction, and other worker outcomes). There was also a statistically significant relationship between performance indicators and organizational sustainability.

The Study of the Coronavirus Disease (COVID-19) Impacts on Quality of Service for Hotel Business in Phayao Province

Phatpitta Sreesoompong — 2024-12-16

This research aims to study the impact of the COVID-19 on the quality of services for hotel businesses in Phayao Province. This research collected data from 200 participants from tourists or visitors who use hotel business in Phayao Province and 50 participants from employees working in the hotel business in Phayao Province using purposive sampling. The results of this research revealed that the service quality of the hotel business in Phayao Province consisting of assurance, empathy, reliability and responsiveness were in high level. However, tangibles was in moderate level. In addition, the employees working in the hotel business in Phayao Province pay attention to the quality of service which are the hotel business in Phayao province must prepare rooms and facilities match the information provided to customers to build reliability, professional in-service enthusiastic and are willing to pay attention to customers to respond to customer needs and the important thing is to listen to feedback from customers to improve the service to meet the needs of customers and make customers more satisfied

The Development of Products in the Group of Bathing and Hair Care Products by Increasing the Extract of Fragrant Rice and Marketing Communication to Increase the Value of Products of the Group of Community Enterprises, Large-Scale Rice Farming, Nong Ai Taen, Songkhla Province

Noppadon Chooset — 2024-12-16

This research aims to 1) Study the current situation and problems of the group of community enterprises 2) Study consumer behavior, marketing mix and consumer purchase intentions 3)Design and develop prototypes of bathing and hair care products and 4)Communicate marketing strategies. This research employs methods of research and development created by a group of 16 community enterprises. Data was collected through group interviews and content analysis. A questionnaire was used to collect data on 400 consumers in Songkhla province, and their characteristics were described using percentages. Quantitatively, behavior, marketing mix, and purchase intentions were analyzed using average values and standard deviations. The study found that the group had leftover fragrant rice from rice dyeing, which was utilized as an ingredient to add value to the products. Consumer behavior analysis revealed that the majority of respondents had a positive perception towards purchasing convenience. In terms of marketing communication, consumer needs and costs were found to be important factors. Consumers' purchasing intentions were found to be high. This study discovered that fragrant rice was present in three personal care products, namely liquid soap, shampoo, and hair conditioner. These products were found to use integrated marketing communication strategies both online and offline.

Construction of International Chinese Teaching Practice Management System in the Epidemic Era – A Case Study of Undergraduate Program in Hengshui University

Zhang Xiao Ying — 2024-12-16

The COVID-19 pandemic has brought a sudden challenge to the overseas Chinese teaching practice in the field of education as well as to the students’ practice of TCSOL majors in domestic universities. This article intends to focus on the multi-dimensional evolution process of students’ practical teaching mode since the establishment of the undergraduate program of TCSOL in Hengshui University in the past 13 years, and to elaborate on the curriculum construction, classroom forms, and the “Three Studies-Three Circles” system (learning, internship, and research) and other practical system construction aspects in the training program. This article also shares the experience of online internships, Chinese language + traditional Chinese medicine, and innovation & entrepreneurship platforms to promote the formation of an open, sustainable and continuously improving international Chinese teaching practice system among colleagues in this profession.

Liquidity and Profitability: An Investigation of Firm Value and Financial Performance of Thai Listed Firms During COVID-19 Pandemic

VISIT PHUNNARUNGSI — 2024-12-16

The paper investigated the relationship between liquidity and profitability of the top 100 Thai companies listed in the Stock Exchange of Thailand during COVID-19 pandemic. About 18% of firms can maintain both higher profitability and higher liquidity with firms in Electronic Components sector performed the best due to the strong nationwide and worldwide customer demand and tight supply in key electronic components from COVID-19 pandemic. The statistical testing of the differences in the means of significant variables among firms classified by profitability and liquidity showed that firms that can achieve profitability-liquidity dual goals have higher sales growth, shorter cash conversion cycle and average inventory period, and higher return on equity compared to firms in other groups. The results from the multiple regression models showed that more profitable firms had higher return on equity and return on assets. Firms with higher profitability and liquidity had lower return on assets supporting the explanation that there is a trade-off between dual goals.

Performance, Localization and Nationalization: The Practical Path of Chinese Original Musical

Feng Pu — 2024-12-16

generation" performing art form, has gone through different stages of introduction, imitation, adaptation and originality, and gradually explored a unique development path to play the aesthetic function of musical music and follow the aesthetic needs of local audiences in music. However, China's musical theater industry has been in a state of "adapting to the environment" for a long time, the level of original musicals needs to be improved, and the relevant industrial chain is not yet mature. It has not successfully taken root in the soil of Chinese culture and told "Chinese stories" like "imported" arts such as opera and ballet. In drama art reveal "internationalization", set up the background of "cultural confidence", this paper is based on professor Fei Xiaotong "cultural consciousness" theory, thinking about how Chinese original musical is through "red" moved "," localization "," national is the world "three period, and on how to use Chinese musical" Chinese story " in-depth discussion.

The Influence of Leader–Member Exchange (LMX) on Employee Performance among Generation X and Y: A Case Study of an International Logistic Company in Thailand

Natchanok Kaewsuriyaporn — 2024-12-16

This research aims to study whether the influence of LMX on employee performance depending on generations. This quantitative research collected data from 295 employees at one international logistic company in Thailand. The results from this study showed that 1) the employees had an opinion towards LMX and employee performance at the high level. In addition, LMX were moderately low but positively correlated with employee performance at the statistical significance level of .01 (r = 0.24). 2) LMX was significantly and positively influence employee performance and 3) although the average performance of employees in generation Y was significantly higher than that of employees in generation X, the positive influence of LMX on employee performance was not statistically difference between these two generations.

Can Labor Mobility Reduce Labor Costs-Based on the Empirical Research of Chinese Listed Companies

Cao Xuanze — 2024-12-16

This paper the relationship between labor mobility and labor costs. Using multi-point Difference-in-Differences (DID) method and Ordinary Least Squares (OLS) regression models, we empirically analyze data from Chinese listed companies. Furthermore, we explore the relationship between labor mobility and labor costs under the moderating effects of managerial shareholding and institutional shareholding. Finally, we employ a combination of Propensity Score Matching (PSM) and DID to test the robustness of the experimental results. The findings indicate a negative correlation between labor mobility and labor costs. Moreover, managerial shareholding and institutional shareholding are found to facilitate labor mobility and reduce labor costs.

The Relationship and Explained Variation of Digital transformation toward the Efficiency of Organization in Chiang Rai Province

Kasidit Chaiphawang — 2024-12-16

This article aimed to study the implementation of digital transformation, the operational efficiency arising from it and find the relationship and explained variation of them. The population was personnel working in both public and private organizations in Chiang Rai Province. A total of 533 samples were collected by using an online questionnaire. It found that:

Organizations in Chiang Rai Province as a whole were undergoing digital transformation at a moderate level, the highest track is the content track followed by the technology track and the least was the process track

The operational efficiency arising from the digital transformation was at a high level. The performance terms of learning and growth was the highest average followed by a customer perspective and the least are a financial perspective, respectively.

Digital transformation was statistically correlated at the 0.01 level with organization performance and could forecast the operation efficiency by 62.70% with a standard error of forecasting of 0.026

Factors Affecting Repurchase Decisions of Customers at S&P Bakery in Pathum Thani Province

Krisada Chienwattanasook — 2024-12-16

The purpose of this study was to investigate the personal factors, brand equity, and service marketing mix factors that influence the purchase decisions of S&P Bakery shop customers. The sample group consisted of 400 customers using S&P Bakery shop in Pathum Thani province. The instruments used were questionnaires. The statistics used for data analysis consisted of frequency, percentage, mean and standard deviation. The hypotheses were tested by t-test, F-test and multiple regression analysis.

The research results shows that 1) personal factors such as gender, age, education level, occupation and income influence customers' repurchase decisions in S&P Bakery shop differently. 2) Brand equity in terms of brand loyalty influences the repurchase decision of S&P Bakery shop customers and 3) Service marketing mix factor in terms of price, marketing, promotion, and physical evidences influence the repurchase decision of S&P Bakery shop customers. Statistically significant at the .05 level.

Empowerment and Engagement of Online Users on Health Content Provided by a Private Hospital's Social Media in Thailand: A Critical Incident Technique

Nitima Aungatichart — 2024-12-16

The purpose of this paper to use both a Critical Incident Technique (CIT) survey and content analysis to gather and identify critical consumer behaviors following their empowerment in content, process, social, and technological encounters with a subsequent action to participate or not engage on persuasive health contents provided by private hospital social media in Thailand. This research provides a thorough illustration of the staged process that involves using numbers to derive meaning from qualitative data. The five stages of critical incident technique (CIT) are identified: 1) precise objectives 2) planning, including situation, observers, and method of data collection 3) gathering data 4) analyzing data including summarizing, describing, and applying observation and 5) evaluating and documenting findings. This work also provides specific category generation and content analysis processes that may be utilized in conjunction with a CIT survey or to evaluate written empirical data from a positivist standpoint. As a result, the outcomes of this approach are expected to uncover important phenomena and then locate appropriate constructs and elements connected to the next phase of quantitative research.

Influences of Instagram Beauty Influencers on Consumer’s Attitude and Behaviour

Apichaya Sritavarit — 2024-12-16

This research aims to investigate the characteristics of beauty influencers on Instagram and their impact on consumer attitudes and behaviors. The data for this study was collected through online questionnaires administered to a sample of 400 female participants between the ages of 25 and 34. The findings of this study revealed that the three attributes of influencer characteristics consisting of credibility, attractiveness, parasocial interaction, had impact on consumer attitudes towards the beauty influencers. It was influencer credibility that exerted the most significant influence. Concerning influencer characteristics’ impact on consumer behaviors, only parasocial interaction was found to have influence on engagement behavior. Additionally, all three characteristics influenced consumer purchase intentions. Parasocial interaction demonstrated the most significant impact on purchase intentions. Finally, consumer attitudes towards the influencers played a significant role in shaping consumer behavior, particularly in relation to engagement and purchase intentions.

The New Pension Scheme in China and its Effect on the Quality of Life of Government and Enterprise Employees in Nanning City

JIANWEN LI — 2024-12-16

This paper is a part of research on "The new pension scheme and its impacts on the quality of life: a comparative analysis of government and enterprise employees in Nanning City, the People’s Republic of China." A quantitative method was employed to collect data from 400 government and enterprise employees in Nanning City. Descriptive and inferior statistics were used to analyze the data. The findings show that some differences in personal data affected the quality of life, i.e., financial situation, spirituality, freedom and life control, social relationships, responsibility for a family, and living in good surroundings. Recommendations include The Chinese government should develop a new pension system by reducing the pension insurance payment rate of the enterprise from 20% to 15%. The enterprise annuity should be changed from "voluntary" to "semi-mandatory." The next research should be expanded to big cities like Shanghai, Beijing, Shenzhen, and Guangzhou.

Digital Business Development Guidelines for Community Enterprises: A Case Study of Food Processing Community Enterprises in Samutprakan Province

Lanthom Jonjoubsong — 2024-12-16

Community enterprises have lacked of digital business skills, meanwhile customers prefer to conduct any activities online. This is because most community enterprises lack of digital business supporting factors—technologies, digital organisational and environment. The objectives of this study were to study current business of food processing community enterprises in Samutprakan province, to discover influence factors to digital business of community Enterprises and to propose digital business development framework for community enterprises. The study was qualitative research with three food processing community enterprises as cases study. There were 17 key informants who were 3 committee members and 3-4 member of the enterprises. Data were collected with in-depth interview, structure interview and observation, and analysed with classification to theme. The study found that there were 2 enterprises sold products online and all enterprises had content marketing through social media. They all had limited influence factors to digital business, especially technology regarding TOE (Technology, organisation and environment) framework. This study proposed the model of digital business development of community enterprise which 4 components—“O” or organisation was focused on digital culture, “B” was business model, “E” or environment was associated with organisations that promote digital economy and e-commerce academy and “T” or technology would be focused on e-Commerce platforms, e-Payment and content marketing.

The Influence of Green Logistics towards the Business Performance under Circular Economy Principles: The Case of the Packaged Food Industry in Thailand

Patchara Phochanikorn — 2024-12-16

This study examined the factors influencing the firm performance under circular economy principle using Thailand packaged food industry context. We hypothesized that the firm performance under circular economy optimizes when process alignment exists in green logistics, customer integration, and production efficiency. We distributed the questionnaire survey to 400 entrepreneurs of packaged food enterprise in Thailand and analyzed the data via Partial Least Square Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0 program. Reflective-formative model was employed and the reliability test, validity test, and hypothesis testing were conducted. The results confirmed that green logistics positively influence firm performance under circular economy principle directly and indirectly via the mediating roles of customer integration and production efficiency. The findings imply that customer integration and production efficiency play important roles in enhancing the operational success and firm stability. Our empirical results provide guidelines for entrepreneurs in strategic green supply chain management such as logistics efficiency, waste reduction, pollution prevention, green innovation access, all of which enable advancement in Thailand packaged food industry towards becoming a sustainable manufacturing base for the global markets.

BCG Economy Model and Community Development towards Sustainability

rungrudee rattanawilai — 2024-12-16

Community development towards sustainability. There needs to be cooperation between the community, the private sector, and government agencies. There is a clear policy and knowledge of science, technology, and innovation to help in development. The BCG economic model is a link between sustainable development and the Sufficiency Economy Philosophy in coordinating the development of a strong community economy in a sustainable way. To raise the quality of life of people in the community to be able to live, eat, be modest, have knowledge, be careful, and be aware of the importance of local resources to be able to make the most of them and conserve the environment in response to the National Economic and Social Development Plan No. 13. To aim to drive the country towards becoming a value creating economy Society can move forward sustainably. As an example of community management of the organic farming group. Sanam Chai Khet District Chachoengsao Province and Khao Lek Coffee Community Enterprise Kanchanaburi Province.

Market Opportunities and Development Strategies for Thai Insect-Based Food Products in the Japanese Market

Mattie Sri — 2024-12-16

This academic article aimed to 1) analyze market opportunities and 2) develop strategies for Thai insect-based food products to enter the Japanese market, which was experiencing growth as a source of alternative protein. The research employed a PEST analysis framework, encompassing Political, Economic, Social and Cultural, and Technological factors, to assess the external environment. Additionally, an internal analysis of factors relevant to the Thai insect-based food industry was conducted. The findings revealed significant market potential for Thai insect-based food products in Japan, due to the market's substantial size and continuous expansion. The Japanese government's promotion of alternative protein consumption and sustainable food security further strengthened this potential. There was a growing trend towards incorporating insect-based foods, such as cricket powder, into everyday meals in Japan.To capitalize on this opportunity, Thai insect-based food product development should focus on adapting flavors and textures to suit Japanese consumer preferences. Additionally, developing insect protein powder as a versatile ingredient for various food products like bread, pasta, or protein bars is recommended. Leveraging technology and innovation in production and marketing processes will enhance value and competitiveness in the Japanese market.

Cross Border E-commerce: A New Opportunity for Thai Small and Medium Enterprises (SMEs) Enters the Chinese Market. A Case Study: Thai Processed Fruits on the Chinese Cross Border E-commerce Platforms

SUPAWADEE KHUMRAT — 2024-12-16

. When analyzing Chinese consumer behavior, it was found that there is a greater tendency to purchase products by CBEC. Selling via CBEC platforms has steps that are not as complicated as normal trade. Therefore, it is a new channels for Thai SMEs in the fruit processing industry in China marketplace. However, SMEs entrepreneurs have to explore about the sell process via CBEC and is divided into 2 channels; 1) Bonded importing, in which inventory is stocked in bonded warehouses, this method is suitable for trading in large quantities and low logistic cost 2) Direct shipping from overseas merchants to customers which is commonly used for ordering products in small quantities. In addition, SMEs Entrepreneurs have to study consumer behavior. Creating a distinctive brand identity as well as selecting a CBEC platform that is suit for the product and target group and develop quality of products and into a competitive advantage.