ACADEMIC JOURNAL BANGKOKTHONBURI UNIVERSITY

The Impact of Grit on Work, Money, and Family during the Covid-19 Crisis

2024-12-18T16:43:57+07:00

The objective of this paper was to study the influence of Grit on work-life impact, financial impact, and impact on family during the Covid-19 pandemic among Thai workers. This study highlights the benefits of applying Grit in human resource management to help workers gain the resillience mindset to cope with shocks and urgent changes in the the culture and surrondings. The study utilized a survey of quality of life, happiness, and organizational engagement of 25,867 employees and employ confirmatary factor analysis to construct Grit from relevant indicators. Binary logistic regression was also analyzed to test the influence of factor related to work-life, financial and family impacts. The finding showed that the proportion of sample who experience the financial impact was higher than that of work-life and family. Grit would significantly lower the impact on work-life, financial, and family. Moreover, demographic factors and job characteristics also play the crucial role on the negative impacts of Covid-19. Younger generations like generation Z (OR=1.39) and generation Y (OR=1.84) were more likely to have the financial impact than that of the older generation, Baby Boomer. Low-income workers were more likely to experience the negative impact on work-life, financial, and family during the Covid-19 pandemic.

Development of Village Waterworks Management Process: A Case Study of Village Waterworks Ban Kluai Subdistrict, Chai Nat Province

2025-02-20T15:24:34+07:00

This research had the following objectives 1) To develop a management process for village water supply systems: A case study of the village water supply system in Ban Kluai Subdistrict, Chainat Province. 2) To compare the outcomes of the management process before and after system implementation: A case study of the village water supply system in Ban Kluai Subdistrict, Chainat Province. 3) To apply the research findings toward creating a model for an efficient village water supply management system in Ban Kluai Subdistrict, Chainat Province. This study employed a qualitative research methodology, using in-depth interviews with key informants including the village headman, committee members, and accounting personnel involved in the management of the village water supply system.

The research involved identifying problems, analyzing requirements, designing the system, programming, and preparing a user manual. The system was developed using PHP (Hypertext Preprocessor) for programming and MySQL as the database management system. 1) Regarding the development of the management process: Data was collected from Village 2, Ban Kluai Subdistrict, Chainat Province, where the water supply system was managed systematically. The village demonstrated readiness in terms of manpower and budget allocation for equipment, following the structure defined by the Ministry of Interior's 2005 regulation on village water supply system management and maintenance. 2) In comparing the outcomes before and after the system was implemented: An efficiency assessment tool was used, and the data were analyzed through content analysis and descriptive statistics such as mean and standard deviation. 2) For future application: The system developed can manage water usage data, record meter readings, generate invoices, process payments, produce various reports, and store data in an organized way. The system significantly reduces manual entry errors, enhances operational efficiency, and improves data storage and retrieval. Overall, users expressed a high level of satisfaction with the system.

Application of Artificial Intelligence Technology in the Learning of Graduate Students in the Master of Education Program in Educational Administration, Faculty of Education, Bangkokthonburi University

2025-05-06T23:59:16+07:00

This research is a survey study that integrates both descriptive and correlational approaches. It aims to explore trends, behaviors, and the impact of artificial intelligence (AI) usage in learning. The objectives of this study are: (1) to investigate the level of understanding and readiness of graduate students in using AI for learning; (2) to explore the patterns of AI application commonly used by students; (3) to analyze the impact of AI usage on learning achievement and skill development; (4) to assess students’ satisfaction with the use of AI in learning; and (5) to collect students' suggestions for developing appropriate AI implementation models for graduate-level education. The population of the study consisted of 600 graduate students enrolled in the Master of Education in Educational Administration program at Bangkok Thonburi University. The research instruments were a five-point Likert scale questionnaire and an open-ended response form. The data were analyzed using descriptive statistics, inferential statistics and content analysis.

The research findings revealed that: 1) the majority of students (74.28%) had a moderate level of understanding of AI; 2) most students (75.12%) used ChatGPT as their primary AI learning tool; 3) the use of AI positively affected learning achievement, with a slight positive correlation (r=0.38) between AI usage duration and learning outcomes; 4) students showed a high level of satisfaction with AI, especially in terms of ease of use (4.70) and content comprehension (4.65); and 5) students suggested that AI tools should provide better Thai language support, improved accuracy, and institutional support for equitable access.

Temples Management Towards Operational Efficiency

2025-02-12T12:00:50+07:00

This study aims to examine the application of managerial accounting and its impact on the operational success of temples in the Bang Kapi district of Bangkok. A questionnaire was used as the primary data collection tool, with a purposive sampling method selecting a sample of 98 temple administrators and committee members. The research instrument demonstrated a reliability coefficient (Cronbach’s Alpha) of 0.943. Data analysis employed descriptive statistics, including frequency, percentage, mean, and standard deviation, along with multiple regression analysis at a significance level of 0.05. The findings revealed that the application of managerial accounting was at a high level (x̅ = 3.86). Among the factors contributing to operational efficiency, goal achievement had the highest mean score (x̅ = 3.88). The multiple regression analysis indicated that managerial accounting management concepts, impact analysis on value creation, and the development of stakeholder confidence had a significantly positive effect on the operational success of temples in the Bang Kapi district.

Ceramic Glaze Innovation: Elevating Local Materials from the Mun River Basin to Creative Works and Product Development

2025-03-27T12:35:55+07:00

This research aims to (1) study the history of Mun River Basin clay and ceramic glazes, (2) analyze and synthesize information for the experimental development of ceramic glaze formulas from Mun River Basin clay, and (3) develop a ceramic glaze from Mun River Basin clay that is suitable for creative works and product design. The primary raw materials used include Dan Kwian clay, riverbank silt (Nual Din), and soda feldspar. This research involved reviewing relevant literature and conducting experiments based on the Triaxial Blend theory to determine the optimal composition. The research process consisted of raw material preparation, testing glaze formula ratios, and analyzing the properties of the glaze after firing at temperatures between 1,000-1,250°C in gas kilns.

The results showed that (1) a comprehensive understanding of the history and unique characteristics of Mun River Basin clay and ceramic glazes was achieved, (2) synthesized glaze formulas were successfully developed, with the optimal results found in the 35th variation of both Formula 1 and Formula 2, and (3) the developed glaze formulas were suitable for practical application and could be utilized in pottery production to enhance the economic value of the Dan Kwian community. Furthermore, this research contributes to the elevation of local materials into innovative applications in art and product design.

The influence of factors affecting work performance efficiency

2025-06-10T16:15:43+07:00

The objective of this research were 1. study the direct and the indirect factors towards development model for management standards of the nursing home business. 2. To study the relationship between factors and work performance. The mixed method was used. in this study Quantitative study was used to know the basics data According to the data from 400 Thai elderly people and then were analyzed with Structural Equation Modeling (SEM).

The results found that all quality of service, marketing mix and the management process had a positive influence on the development of management standards of the nursing home business. For factor of quality of service, the most important variable was customer confidence and the customer service was the least. For factor of management process, the most important variable was organizational management. The least was planning factor. For factor of configuration of elderly care management, the most important variable was the development of human resources and the least was the factor of quality development.

Guidelines for creating Cyanotype Prints from digital Photographic negatives

2025-03-30T10:38:05+07:00

This article aims to explore creative methods of utilizing the cyanotype printmaking technique from negative photographs and to develop an approach for creating photographic works by applying cyanotype as a teaching tool. The research was conducted systematically through planning, literature review, experimentation, data collection, analysis, and synthesis. Despite the potential of cyanotype as an educational medium, there is still a lack of clear application guidelines, especially in integrating the technique with digital photography. Therefore, this study seeks to bridge traditional cyanotype techniques with modern technology to enhance both theoretical and practical learning in the context of contemporary digital education.

The analysis results found that the guidelines for creating cyanotype prints from digital negative photographs consist on three key principles: (1) preparing and adjusting negative images suitable for cyanotype printing; (2) preparing materials and chemicals for printing to be applied to the surface of paper or materials used for printing, including the use of sunlight or UV light to print images; (3) experimenting and adjusting techniques using cyanotype techniques and improving the process, such as exposure time, thickness of chemical coating, and working with high-resolution images or using special techniques. These three steps are the basics for creating cyanotype prints from negative photographs. These principles can lead to the development of teaching on cyanotype printmaking techniques from negative photographs effectively.

Enhancing human resource management efficiency for internal organizational operations

2025-05-31T22:37:07+07:00

The researcher aim to study the relationship between human resource management and operational efficiency. Compare the performance efficiency classified by personal factors. and study human resource management factors that affect the performance of employees. The results discovered in this study. The variables that were selected into the equation were training and human resource development, performance appraisal. There was a multiple correlation coefficient equal to 0.738a, 0.831b. The coefficient of determination (R Square) is 0.544, 0.690. Adjusted working coefficient (Adjusted R Square) 0.528,0.667 Standard error in the system 28.826,24.209. The correlation test between human resource management has 6 important components of the organization and the operational efficiency of employees. Human resource development has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05), and performance appraisal has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05),

3D Modeling for Public Space Development with Community Interaction A Case Study of “Sala Thammasop Railway Station

2025-04-15T15:57:30+07:00

This research aims to (1) study the context of community people towards the use of the community activity area of Sala Thammasop Railway Station and (2) design and develop the community activity area of Sala Thammasop Railway Station using the 3D modeling program.

This study began by surveying the needs and opinions of the community regarding the use of the area using qualitative research methods through interviews and focus group discussions to collect data on the use and satisfaction of actual users. The data obtained were then analyzed and designed into a 3D model that could communicate creativity in the development of the area, using 3D modeling technology to help visualize and guide the design of the area.

The results of the study found that (1) the use of the community activity area of Sala Thammasop Railway Station was diverse and full of activities that met the needs of the community as a venue for various events, such as recreational activities, important festivals, celebrations or annual community activities. (2) Creating a 3D model enabled the community to participate in providing opinions and guidelines for the design of the area effectively. allowing people in the community to be aware of the benefits and diverse uses of this area. The development of the community activity area of Sala Thammasop Railway Station obtained from using a 3D model could provide important information for planning and developing the area in the future. The aim is to create public spaces that can respond to community needs appropriately and sustainably.

Management models to enhance the export business potential of Thailand

2025-05-31T23:27:31+07:00

The researcher aim to study on strategic factors influencing the operations of Thai fruit export businesses in the New Normal era in the post-COVID-19 world has the following key objectives 1. For strategic factors that influence the operations of Thai export businesses. 2. To study the influence of strategic factors affecting the operations of Thai export businesses. There are independent variables (Independent Variable), including general information, employees and employees. Management of Thai fruit export business. Strategic factors that influence are manpower, budget. Service staff training and Dependent Variable, namely the performance of the export business. Data collection by questionnaire the results of the analysis of the overall model coherence index after the researcher adjusted the model found that Models are consistent with empirical data.

All 8 harmonious indices that passed the acceptance criteria were χ2=95.47, df=86, relative χ2=1.11, p=0.227, CFI=1.00, GFI=0.98, AGFI=0.95, RMSEA=0.017, SRMR=0.027 and the research results showed that the manpower and training of service personnel. It has a statistically significant influence on the performance of Thai export businesses. Budget has a statistically insignificant influence on the performance of Thai export businesses.

From Policy to Practice: Developing Airline Guidelines Communication for the Safety of Asian Passengers in Flight

2025-05-14T01:16:40+07:00

Although commercial aviation is widely regarded as one of the safest modes of transportation, safety challenges persist, particularly concerning passenger behavior during emergencies. While extensive research has been conducted on pilot and crew error, there is limited attention on how cultural factors influence passenger preparedness and response, especially in the Asian context. This study examines the influence of two key factors: (1) identifying the factors that influence the survival of Asian passengers during an emergency, and (2) studying how Hofstede’s cultural framework enables airlines to communicate safety protocols to Asian passengers during flight effectively. Using document analysis, comparative case studies, regulatory analysis, accident case studies, academic articles, research, psychological theory, and the synthesis of Hofstede’s cultural framework, this research identifies key behavioral tendencies that affect evacuation effectiveness and compliance with airline safety procedures. The outcome demonstrates that current airline communication practices often lack cultural sensitivity, relying on Western-centric models that may be misaligned with the values and expectations of Asian travelers. These constraints can hinder emergency responses when passengers misinterpret or fail to internalize critical safety instructions. This study proposes culturally adaptive airline safety guidelines tailored for Asian passengers, incorporating clear, authoritative, and culturally resonant messaging. The ‍recommendations emphasize the importance of multimodal communication, culturally familiar symbols, and crew training on cross-cultural nuances. By bridging the communication gap between safety protocols and passenger behavior, this study contributes to the growing body of research on aviation safety, cross-cultural policy, and emergency preparedness. The outcomes aim to assist regulators and airline operators in a more inclusive and effective safety culture in Asia's rapidly expanding air travel markets.