https://so01.tci-thaijo.org/index.php/buraphaJ/issue/feed Burapha Arts Journal 2026-01-28T16:15:53+07:00 ผศ.ดร. ภูวษา เรืองชีวิน artsbuufa@gmail.com Open Journal Systems <p>The Burapha Arts Journal aims to disseminate academic works, research, and creative outputs in visual arts across all fields, including design, music, as well as arts and cultural management, art history, museum management, and anthropology. It publishes scholarly articles, research articles, academic translations, and other related works that are beneficial to society and the public.</p> https://so01.tci-thaijo.org/index.php/buraphaJ/article/view/285936 The Creation of Contemporary Ceramic in Concept “Way of Nature” 2026-01-28T14:32:24+07:00 Haifeng Zhang artsbuufa@gmail.com Suparirk Kanitwaranun suparirk.ka@go.buu.ac.th Pitiwat Somthai pitiwat@buu.ac.th <p>This study takes the concept of "the Way of Nature" in Taoist philosophy as the core, systematically exploring its practical application and aesthetic expression in contemporary ceramic art creation. By deeply deconstructing Taoist philosophical thoughts and integrating with the theoretical framework of modern aesthetics, this research comprehensively analyzes the aesthetic characteristics and creative paths of the "Way of Nature" in ceramic art. Innovatively, the study constructs a creative logic chain of "theme establishment—element extraction—texture shaping—concept expression". Through refining the constituent elements of ceramic texture and integrating diverse techniques such as rubbing, scraping, and pasting, it achieves the organic integration of natural images and ceramic materials. Finally, it forms a methodological system for contemporary ceramic art creation based on the "Way of Nature" concept in Taoist philosophy, providing theoretical references and practical paradigms for the cross-disciplinary integration of traditional philosophical thoughts and modern ceramic art practices.</p> 2026-01-28T00:00:00+07:00 Copyright (c) 2026 https://so01.tci-thaijo.org/index.php/buraphaJ/article/view/278424 Utilizing agricultural waste materials to create souvenir products for tourism based on the concept of a circular economy 2025-07-02T15:06:52+07:00 Surapa Wongsuwan surapa.w@rmutp.ac.th Thanee Sukontachart surapa.w@rmutp.ac.th <p>This research sought to (1) examine the natural capital of economic crops in the Ban Tham Sue community, Phetchaburi Province, that can be utilized post-harvest for the development of souvenir products aligned with the circular economy concept, and (2) create prototype souvenir products from agricultural waste materials to augment value creation and foster ecotourism. The research utilized a mixed-methods approach that integrated quantitative surveys with participatory action research (PAR). The sample had 340 individuals, including local community members, designers, and visitors. Research instruments including questionnaires, satisfaction assessments, and Life Cycle Assessment (LCA) for product design.</p> <p> The results indicated that Nam Wa banana is the most promising commercial crop owing to its abundance, substantial agricultural residue, and appropriateness for repurposing as "banana sheath" material without chemical treatment. The created prototypes, including shoulder bags, electronic cases, and ornamental objects, attained a high satisfaction level (mean = 4.40, SD = 0.03). The design process amalgamated indigenous knowledge with modern methodologies, conforming to eco-design principles and optimizing resource use. The study additionally suggested potential avenues, including the amalgamation of banana fibers with other indigenous fibers (toddy palm or coconut) to produce hybrid natural materials, and the application of a konjac–glycerin film on the surface to enhance durability and moisture resistance.</p> <p> This research underscores the Ban Tham Sue community's capacity to produce eco-friendly items from agricultural waste, serving as a paradigm for sustainable community development. The results enhance the creative economy, augment local resources, and bolster ecotourism by adhering to circular economy principles.</p> 2026-01-28T00:00:00+07:00 Copyright (c) 2026 Faculty of Fine & Applied Art, Burapha University https://so01.tci-thaijo.org/index.php/buraphaJ/article/view/281715 Modular Home Décor Design from Recycled Plastic Bottle Caps Inspired by Thai Gingerbread Fretwork Patterns 2025-08-06T11:25:19+07:00 Kanlayanee Phueaknamphol kanlayanee.ph@buu.ac.th Eakachat Joneurairatana kanlayanee.ph@buu.ac.th Veerawat Sirivesmas kanlayanee.ph@buu.ac.th <p>This research investigates the potential of repurposing plastic bottle caps into modular home décor items, inspired by traditional Thai gingerbread fretwork patterns that highlight the beauty of local craftsmanship. Utilizing a Creative Practice-Based Research approach, the study emphasizes design and experimentation. High-Density Polyethylene (HDPE) and Polypropylene (PP) plastic bottle caps are recycled through a melting process to create sheets, which are then used to craft modular fretwork patterns. These patterns are CNC-cut to produce prototypes suitable for shelves, light partitions, or other decorative elements. The prototypes are assessed for their cultural significance and sustainability through a modular design framework, alongside Siu’s Outer–Intermediate–Inner Structure concept.</p> <p> The evaluation conducted by four experts and six end-users demonstrated that the modular design utilizing recycled plastic bottle caps effectively met the research objectives, particularly regarding material quality, structural integrity, and usability. The design received a score of 4.00 (S.D. = 0.00) for structural strength and an impressive 4.50 (S.D. = 0.50) for assembly flexibility. Its versatility was similarly well-rated, achieving a score of 4.50 (S.D. = 0.50). User feedback highlighted the ease of assembly, which scored 3.83 (S.D. = 0.69), and noted good flexibility for reconfiguration, receiving a score of 4.17 (S.D. = 0.69). Aesthetic appeal earned the highest score of 4.50 (S.D. = 0.50). Suggestions for improvement included enhancing structural strength, adding safety features, and developing a supporting base system, indicating potential areas for future development.</p> 2026-01-28T00:00:00+07:00 Copyright (c) 2026 Faculty of Fine & Applied Art, Burapha University https://so01.tci-thaijo.org/index.php/buraphaJ/article/view/278620 Product Design for Mixed-Alternative Tourism in a Community: A Case Study of Baan Kao Din High Stay Community Enterprise, Sriracha District, Chonburi Province 2025-04-29T10:56:13+07:00 ฝนทิพย์ รังสิตสวัสดิ์ fonthip@go.buu.ac.th <p>Tourism plays a vital role in driving the economy and generating income for communities. This research aims to 1) study the development approach of mixed-alternative tourism that aligns with the local resources of the Baan Kao Din High Stay Community Enterprise, Sriracha District, Chonburi Province, and 2) develop tourism-supporting products with a focus on community participation and sustainable use of resources. A mixed-methods research design was employed, comprising qualitative data collection through interviews, focus group discussions, and observation, along with quantitative data from questionnaires. The data were analyzed based on principles of participatory development and experience design.</p> <p> The results revealed that: 1) an appropriate model of mixed-alternative tourism for the community context requires sustainable utilization of local resources, community engagement, and infrastructure that supports tourism; and 2) the development of a prototype activity, “Food &amp; Fun @ Chaiyo Farm,” offered learning and experiential opportunities through activities such as the creation of local products—mulberry wine, shrimp paste chili dip, and herbal chili paste—which helped connect tourists with the community's way of life. Additional activities included health promotion through organic vegetable consumption and creative art workshops using natural materials, such as eco-printing with leaves, which promote meaningful experiences and the sustainable use of local resources. The study found that the community could develop high-quality and meaningful tourism products that meet the needs of tourists seeking unique and authentic experiences. This has led to job creation and additional income for local residents. Satisfaction evaluations from participants showed a high level of satisfaction across areas including location, service, and activities. The proposed product development approach can foster long-term resilience for the community and serve as a practical model for expanding mixed-alternative tourism in other communities with similar characteristics.</p> 2026-01-28T00:00:00+07:00 Copyright (c) 2026 Faculty of Fine & Applied Art, Burapha University https://so01.tci-thaijo.org/index.php/buraphaJ/article/view/282261 Results of Branding Design in Student Projects for Online Sale Platforms 2025-10-06T15:09:02+07:00 Kriangkrai Kongkhanun kongkhanun@gmail.com <p>The objective of this is to design a learning experience that develops students’ skills of building brands from their own works and presenting them effectively through online sales platforms, using descriptive and action research processes. The sample group included 20 digital media students from the DGA461 course who have studied on brand design process, digital marketing strategy implementation, and consumer behavior analysis. The research results revealed that students were able to create brands with clear identities, attract target groups, and effectively create engagement on online platforms, especially using Facebook, LINE Shop, and Shopter as the main channels, which not only helped increase sales but also enhanced comprehensive digital marketing skills. This research suggested an approach of integration of knowledge with practical skills to prepare students as entrepreneurs in the digital age.</p> 2026-01-28T00:00:00+07:00 Copyright (c) 2026 Faculty of Fine & Applied Art, Burapha University https://so01.tci-thaijo.org/index.php/buraphaJ/article/view/277797 Application of the “Tree” Symbol in Ancient Chinese Painting for Art Education 2025-05-29T13:26:41+07:00 Ji Kang Cao narinthrakso@gmail.com Pichai Sodbhiban narinthrakso@gmail.com Narinthra K-so narinthrakso@gmail.com <p>This study systematically explores the cultural and artistic value of the tree symbol in ancient Chinese painting and investigates its innovative application in modern art education. The research objectives include 1. analyzing the symbolic significance and artistic expressions of the symbol across historical periods from 475 BCE to 1912 CE (Warring States to Ming-Qing dynasties 2. validating the efficacy of integrating the symbol into contemporary art education for cultural heritage preservation and creative transformation.</p> <p>Employing interdisciplinary research methods grounded in art history Symbology and educational theories the findings reveal that during the Warring States to Han dynasty (475 BCE–220 CE), the tree symbol intertwined with Taoist and Confucian ethics represented familial prosperity the Tang dynasty (618–907 CE) emphasized realistic depictions of natural landscapes the Song dynasty (960–1279 CE) saw literati painting flourish where withered trees symbolized solitude and transcendence and the Ming-Qing dynasties (1368–1912 CE) utilized trees as metaphors for scholarly reclusiveness. This evolution reflects dynamic interactions between socio-cultural ideologies and artistic styles.</p> <p>In educational practice, an innovative pedagogical model integrating virtual reality and augmented reality technologies, themed creative competitions, and interdisciplinary curricula was designed combining traditional symbols with modern technologies enhances classroom interactivity and bridges traditional wisdom with contemporary artistic expression.This study provides a theoretical framework for art education that harmonizes cultural heritage with innovative practices. Future recommendations include optimizing the allocation of educational resources, strengthening professional training for educators, and establishing a diversified evaluation system to enhance pedagogical outcomes.</p> 2026-01-28T00:00:00+07:00 Copyright (c) 2026 Faculty of Fine & Applied Art, Burapha University https://so01.tci-thaijo.org/index.php/buraphaJ/article/view/280393 Visualizing the Bai Water Culture around Erhai: Insights from the Xi'er He Map of The Illustrated History of Nanzhao 2025-10-06T15:10:32+07:00 Rongqian Yang yang_r2@su.ac.th Nawat Lertsawaengkit yang_r2@su.ac.th <p>The Xi'er He Map at the end of The Illustrated History of Nanzhao is one of the earliest visual records of how Bai communities around Erhai understood water and spiritual power. The map combines the lake, spatial directions, and water-deity figures, turning ideas about water, the water system and spatial order into a visible form. This study reads the map as a visual text and focuses on its main symbols: snakes, fish, and conch shells. The interpretation draws on the scroll's text and on Bai myths from the Erhai region. The analysis identifies a symbolic system in which snakes act as protectors of boundaries; fish represent growth and abundance and conch shells mark stability and order. These symbols show how Bai people linked water, life, and community. The study also highlights the use of visual texts to understand water culture, as images can carry memory and identity, and suggests that future work may compare this map with Naga imagery in the Mekong Basin to explore shared patterns in regional water beliefs.</p> 2026-01-28T00:00:00+07:00 Copyright (c) 2026 Faculty of Fine & Applied Art, Burapha University https://so01.tci-thaijo.org/index.php/buraphaJ/article/view/281455 Shophouses in the Srimala Road Neighbourhood, Phichit: Historical–Physical Development and Adaptive Reuse Potential 2025-07-01T09:59:16+07:00 Jirapas Inprasit jirapas.inprasit@gmail.com Thanathorn Kittikant jirapas.inprasit@gmail.com <p>This study examines the development of Srimala Road and evaluates the adaptive reuse potential of its shophouses. It has two aims: (1) to explain the historical and physical transitions of Srimala Road during B.E. 2482–2519 (1939–1976); and (2) to analyse the reuse potential of the shophouses based on field evidence by reading current patterns of use and synthesising templates suited to the contemporary context. Prior studies in the district have largely focused on religion and tourism, while research that connects shophouse architecture with present-day use remains limited. The research covers the middle section of the road (780 metres), surveying 127 shophouses with an emphasis on two-storey early modern and modern examples. Physical and use data were collected through questionnaires and interviews, and a comparative analysis was conducted on 93 analysable cases. The findings identify three current use types: commercial (24.73%), residential (44.09%), and mixed use (31.18%). Users tend to carry out both exterior and interior alterations whilst retaining only exterior elements important to the building’s appearance. Interior priorities centre on enhancing residential amenities (e.g. bathrooms and flexible family gathering space) and improving the efficiency of ground-floor retail to support contemporary activities. On this basis, the study proposes preserving key exterior elements and reconfiguring interiors, with template options aligned to existing use types, in order to balance new functions with the district’s original values.</p> 2026-01-28T00:00:00+07:00 Copyright (c) 2026 Faculty of Fine & Applied Art, Burapha University https://so01.tci-thaijo.org/index.php/buraphaJ/article/view/273178 An Investigation of Zodiac Culture towards Contemporary Design Approaches for Jingdezhen Ceramics 2024-03-28T16:34:26+07:00 Zhuoxuan Wang 17706815@qq.com ภูวษา เรืองชีวิน puvasa@gmail.com ภรดี พันธุภากร poradee@buu.ac.th <p>This research aims to: 1) study the cultural context and symbolism of the zodiac in Jingdezhen porcelain; 2) investigate the management and development of brands for creative zodiac porcelain products; and 3) propose contemporary design approaches for Jingdezhen zodiac porcelain. The study employs a mixed-methods research approach. The qualitative component involves documentary research, field investigations, and in-depth interviews with 5 experts. The quantitative component utilizes questionnaires collected from a sample of 400 consumers.</p> <p>The findings reveal that Chinese zodiac culture in Jingdezhen has a long history and serves as a significant cultural capital. Regarding brand management, SWOT analysis and the 7Ps marketing mix led to the creation of the "Yi Nian" brand identity, which focuses on integrating traditional art with modern lifestyles. As for design approaches, the use of geometric shapes and simplification is the most preferred by contemporary consumers. The efficiency evaluation of the developed product designs shows a high level of appropriateness. The discussion highlights that transforming cultural values into innovative designs is a key mechanism for enhancing competitiveness and sustainably preserving cultural heritage.</p> 2026-01-28T00:00:00+07:00 Copyright (c) 2026 Faculty of Fine & Applied Art, Burapha University https://so01.tci-thaijo.org/index.php/buraphaJ/article/view/276809 A Study of Historical Choreographic Concepts in the Fon Puja Jiraprapa Mahadevi Dance Performance 2025-06-12T10:23:36+07:00 Nattharika Ngamdi 35575@nareerat.ac.th <p>The researcher aims to study choreographic design concepts in Thai dance, specifically for the performance "Queen Chiraprapha Mahadevi," which emphasizes the application of historical data. Thai dance serves as an art form that profoundly conveys stories, history, and culture; thus, designing movements based on historical information is essential for accurately communicating the identity and roles of significant figures. The choreography portraying the Queen must consider the political and governance contexts of her era. Queen Chiraprapha played a pivotal role in maintaining peace through diplomacy instead of warfare. Therefore, the dance movements must reflect the grace and strength of a figure who was deeply respected and influential in the governance of that time. Furthermore, the researcher analyzed choreographic approaches to accurately convey emotions, feelings, and historical atmosphere, including the selection of costumes and Lanna cultural symbols to enhance effective communication. Such choreographic creation enriches Thai dance with profound meaning and enduring value, while supporting the conservation and development of performing arts for the future.</p> 2026-01-28T00:00:00+07:00 Copyright (c) 2026 Faculty of Fine & Applied Art, Burapha University https://so01.tci-thaijo.org/index.php/buraphaJ/article/view/280787 Brand Identity and Commercial Graphic Design in the Context of Cultural Wisdom, Supernatural Beliefs, and Emotional Design: Generation Z 2025-08-08T09:08:30+07:00 Surakiet Ratanaamnuaysiri youthfoolm@gmail.com <p>This academic article presents the concept of brand identity and commercial graphic design within the context of beliefs, particularly connecting with the semiotics of superstition, while applying the theory of emotional design for digital-age consumers. The study employs document analysis and case studies drawn from research or investigations of brands associated with the semiotics of superstition. The article situates graphic design within the values and beliefs of consumers, emphasizing its influence on consumption behavior in the digital era. The content encompasses the significance of brand identity design in the digital age, the role of design in fostering emotional attachment, the integration of contemporary supernatural wisdom with Thai lifestyle, and the application of superstition-based semiotics in the creation of brand identity and commercial graphic design. The article highlights the phenomenon of brand identity creation that can strategically inform marketing and graphic design practices by considering the importance of superstition-based symbols in alignment with the behaviors, tastes, and value systems of digital-age consumers. Furthermore, it demonstrates that the semiotics of superstition, from historical to contemporary contexts, continues to symbolize the pursuit of security and stability amidst uncertainty, reflecting the innate human desire to rely on supernatural beliefs for psychological reassurance in the digital era.</p> 2026-01-28T00:00:00+07:00 Copyright (c) 2026 Faculty of Fine & Applied Art, Burapha University https://so01.tci-thaijo.org/index.php/buraphaJ/article/view/276657 Phra Phuttha Rassami Wat Phothi Sombhorn, Udon Thani : Style Analysis and Dating 2025-05-21T08:44:14+07:00 Phongsak Akrawatthanakul phongsak@udru.ac.th <p>“Phra Phuttha Rassami” is bronze Buddha statue in the Mara-Vijaya position at Wat Phothi Sombhorn, Udon Thani. According to history, the daughter of the King of Lan Xang built it as an offering to a temple in Nong Khai. In year 2460 B.E. Wat Phothi Sombhorn invited Phra Phuttha Rasami from Nong Khai to be enshrined as the principal Buddha image in the ordination hall. Later, Chao Khun Thamma Chedi gave the name of the Buddha status as Phutta Rassami. Phra Phutta Rassami has an inscription at the base indicating the year C.S.1065, which corresponds to the year 2246 B.E. and shows the Lan Xang art style.</p> <p>This article aims to analyze the artistic form of Phra Puttha Rassami and determine its age using art historical research methods to find an answer of whether Phra Phuttha Rassami of Wat Phothi Sombhorn truly reflects the characteristics of Lan Xang art, Vientiane school.</p> <p>The important characteristics of the Buddha statues of Lan Xang art during the 22nd -23rd Buddhist century are oval-shaped face with a slightly sharp chin, the lotus flower halo decorated with pearls on the top of the Buddha, spiral curls of hair, the eyes were open and narrowed, eyebrows were arched and raised in double lines, The tip of the nose is straight, the lips are thin, the upper lip has a slight groove, the body is rather plump body and flat chest, wearing a robe that is wrapped diagonally, showing both nipples, big fingers, tips of all four fingers are of equal length, the sangkhati is long and reaches the navel. This group of Buddha statues has a history of creation related to the Lan Xang Kings or dynasty during the 23rd Buddhist century which are found in large numbers in Vientiane, Lao PDR. Examples of important Buddha images include Phra Chao Ong Tue, Wat Ong Tue Maha Vihan, Wat Inpeng, Vientiane, Lao PDR. In the later period of bronze Buddha statues, it was popular to decorate the Buddha's halo with gems, for example, the halo of Luang Pho Phra Sai at Wat Pho Chai, Mueang District, Nong Khai Province.</p> <p>The study results found that the Phra Phuttha Rassami of Wat Phothi Sombhorn displays important Buddhist characteristics of Lan Xang art which are the halo is a large flame decorated with gems, diamonds, and glass of various colors. The eyebrows are arched and raised in double lines. The tip of the nose is straight, the lips are thin, and the upper lip has a slight groove, tips of all four fingers are of equal length, the body is rather plump body and flat chest, the sangkhati is long and reaches the navel. This is dated to the beginning of the 23rd Buddhist century, which is consistent with the inscription at the base of Phra Phuttha Rassami in the year 2246 B.E. Therefore, the Buddha status at Wat Phothi Sombhorn, Mueang District, Udon Thani Province is a Buddha statue in Lan Xang art, Vientiane style, and is an important Buddha image with artistic value for the people of Udon Thani Province up until the present.</p> 2026-01-28T00:00:00+07:00 Copyright (c) 2026 Faculty of Fine & Applied Art, Burapha University