Jankingthong, K., Jankingthong, W. and Rattanawong, W. 2024. Potential and Competitiveness of Tour Guides in Songkhla Province. Economics and Business Administration Journal Thaksin University. 16, 4 (Oct. 2024), 173–194. DOI:https://doi.org/10.55164/ecbajournal.v16i4.267820.