Khamglad, P. 2025. An Implication of Importance – Performance Analysis (IPA) for Financial Literacy of Small and Medium Enterprises (SMEs) of Service Firm in Southern Region. Economics and Business Administration Journal Thaksin University. 17, 2 (Apr. 2025), 1–20. DOI:https://doi.org/10.55164/ecbajournal.v17i2.268902.