Rattanapaen, K., Nguanson, K. and Jansri, W. 2025. Factors Influencing the Decision to Apply for VIP Membership on the YOUKU Online Video Application of Gen Z Consumers in Songkhla Province. Economics and Business Administration Journal Thaksin University. 17, 1 (Jan. 2025), 111–126. DOI:https://doi.org/10.55164/ecbajournal.v17i1.273628.