Chalermpolyothin, L. 2026. Factors Affecting Online Shopping Decisions Among Middle Adolescents in Hua Hin District, Prachuap Khiri Khan Province. Economics and Business Administration Journal Thaksin University. 18, 1 (Jan. 2026), 63–78. DOI:https://doi.org/10.55164/ecbajournal.v18i1.276457.