ONGPHALACHAI, K.; KOSAKARIKA, S.; VANNAVANIT, Y. Environmentally Friendly Product Symbols that Influence Brand Equity and Consumers’ Buying Decision Process. Economics and Business Administration Journal Thaksin University, Songkhla, Thailand, v. 15, n. 3, p. 189–208, 2023. DOI: 10.55164/ecbajournal.v15i3.259943. Disponível em: https://so01.tci-thaijo.org/index.php/ecbatsu/article/view/259943. Acesso em: 16 sep. 2026.