UNTONG, A.; GUNTAWONGWAN, K.; KRUELOMA, K. The Application of Penalty-Reward Contrast Technique to Analysis Satisfaction of Visitors in Chiang Kang Walking Street, Loei Province. Economics and Business Administration Journal Thaksin University, Songkhla, Thailand, v. 17, n. 1, p. 1–20, 2025. DOI: 10.55164/ecbajournal.v17i1.267906. Disponível em: https://so01.tci-thaijo.org/index.php/ecbatsu/article/view/267906. Acesso em: 16 sep. 2026.