RATTANAPAEN, K.; NGUANSON, K.; JANSRI, W. Factors Influencing the Decision to Apply for VIP Membership on the YOUKU Online Video Application of Gen Z Consumers in Songkhla Province. Economics and Business Administration Journal Thaksin University, Songkhla, Thailand, v. 17, n. 1, p. 111–126, 2025. DOI: 10.55164/ecbajournal.v17i1.273628. Disponível em: https://so01.tci-thaijo.org/index.php/ecbatsu/article/view/273628. Acesso em: 16 sep. 2026.