ZHENG, Z.; PENG, M. The Relationship Between Precision Marketing Characteristics and Precision Marketing Strategies Affect Consumer Purchase Intention: An Exploratory Study on Taobao Users. Economics and Business Administration Journal Thaksin University, Songkhla, Thailand, v. 18, n. 1, p. 175–192, 2026. DOI: 10.55164/ecbajournal.v18i1.276039. Disponível em: https://so01.tci-thaijo.org/index.php/ecbatsu/article/view/276039. Acesso em: 16 sep. 2026.