LERTKORNKITJA, A. The Impact of Brand Image, Brand Credibility, and Brand Commitment on the Purchasing Decisions of Potential Franchisees. Economics and Business Administration Journal Thaksin University, Songkhla, Thailand, v. 18, n. 2, p. 205–224, 2026. DOI: 10.55164/ecbajournal.v18i2.276072. Disponível em: https://so01.tci-thaijo.org/index.php/ecbatsu/article/view/276072. Acesso em: 16 sep. 2026.