SONGTHONG, K.; SOMBAT, P. Factors Influencing the Behavioral Usage of AI Chatbots among Generation Y and Z in the Central Region of Thailand. Economics and Business Administration Journal Thaksin University, Songkhla, Thailand, v. 18, n. 1, p. 79–100, 2026. DOI: 10.55164/ecbajournal.v18i1.278858. Disponível em: https://so01.tci-thaijo.org/index.php/ecbatsu/article/view/278858. Acesso em: 16 sep. 2026.