GRODGANGUNT, S.; KAMOLPREM, B. Marketing Mix Factors Influencing Consumers’ Online Purchasing Decisions in Mueang District, Narathiwat Province. Economics and Business Administration Journal Thaksin University, Songkhla, Thailand, v. 18, n. 2, p. 111–130, 2026. DOI: 10.55164/ecbajournal.v18i2.284427. Disponível em: https://so01.tci-thaijo.org/index.php/ecbatsu/article/view/284427. Acesso em: 16 sep. 2026.