Apasarawirote, D. and Yawised, K. (2022) “The Role of Digital Marketing Technology Assimilation by SMEs”, Economics and Business Administration Journal Thaksin University. Songkhla, Thailand, 14(3), pp. 193–212. available at: https://so01.tci-thaijo.org/index.php/ecbatsu/article/view/251372 (accessed: 14 September 2026).