Economics and Business Administration Journal Thaksin University

Editorial

Anuwat Songsom — 2024-01-31

Knowledge Management Affecting to Operational Efficiency of Government Officer of the Sub-district Administrative Organization in Trang Province

Pradthana Leekpai — 2024-01-31

This research aimed (1) to study knowledge management level of government officer of the Sub-district Administrative Organization in Trang Province; (2) to study operational efficiency level of government officer of the Sub-district Administrative Organization in Trang Province; and (3) to study knowledge management affecting to operational efficiency of government officer of the Sub-district Administrative Organization in Trang Province. A quantitative research approach was employed. A questionnaire was the main instrument for collecting the data. In total, 140 government officers were recruited. The data were analyzed by using frequency, percentage, mean, standard deviation, and multiple regression.

The results revealed that (1) the overall knowledge management of government officer of the Sub-district Administrative Organization in Trang Province was at a high level. Interm of ranking each aspect according to the mean from the most to the least, knowledge codification and refinement, learning, knowledge creation and acquisition and knowledge organization, knowledge access, knowledge sharing and knowledge identification. (2) the overall operational efficiency of government officer of the Sub-district Administrative Organization in Trang Province was at a high level. Interm of ranking each aspect according to the means from the most to the least, cost, quantity, time, and quality. (3) knowledge management affecting to operational efficiency of government officer of the Sub-district Administrative Organization in Trang Province at the statistical significance level of 0.05. The research suggestion is that the administrators of the Sub-district Administrative Organization should pay more attention to knowledge management because the increase in knowledge management results in an increased in operational efficiency of government officer of the Sub-district Administrative Organization as well.

Area-Based Budget Allocation and Notes to the Provincial Concentration and Inequality

Pichit Ratchatapibhunphob — 2024-01-31

This paper presents the area-based budget allocation in Thailand over the period BE2559-2561 and highlights budget allocation by provinces using institutional economics as framework. The objectives offers recognizes that budget allocation may be explained by different theories, for instrances, 1) institutional factors, 2) bargaining power of agencies, 3) growth-led-budget, 4) policy responsive to specific problem, and 5) equalization policy. The methodology used a Gini coefficient estimation, a measure of inequality which is defined as the budget per capita. The provinces are groups by quintile in accordance to budget per capita. The results shows that budget allocation tends to be concentrated in central provinces and unequal distributed across regions. This paper has some limitation due to rather short-period of study and it should be studied further to include recent years (BE2562 to present)

Production Costing Management and Profit Planning of Processed Cape Gooseberry Processed Products “Kae Noi” Green Products, the Products of Ethnic Groups

Wilaiporn Chaiyo — 2024-01-31

The objectives of this study were to analyze production costs for profit planning of cape gooseberry processed products and guidelines for development “Kae Noi” Green products, the products of ethnic groups. The population and sample consisted of 60 people, starting with the technique of determining the quota sampling, where the selection was done using a nonprobability sampling method, a convenience sampling method, and a purposive sampling method. The participants have to voluntarily provide information. The results showed that the cost calculation of 30 bottles of cape gooseberry wine (250 ml.) had a total production cost of 4,065.19 Baht, and the production cost per bottle is 135.51 Baht. If the selling price is set to a profit of 39% and add selling and administrative expenses of 10.00 Baht, and the price per bottle should be 199 Baht. While the cost calculation of 36 bottles of cape gooseberry sparkling wine (75 ml.) had a total production cost of 2,010.19 Baht, the production cost per bottle is 55.84 Baht. If the selling price is set to a profit of 25% and add selling and administrative expenses of 10.00 Baht, the price per bottle should be 80 Baht. The guidelines for development “Kae Noi” Green products, the products of ethnic groups of the Information Center of Knowledge, Local Wisdom and Community Innovation (Social Enterprise) have the paradigm in the development of 5 creating, 1 promoting, and 1 developing as follows: 1) Creating the skills in household economics. 2) Creating professional skills in agricultural processed products to enhance income outside the agricultural sector. 3) Creating production management cooperation and digital marketing. 4) Creating a group of agricultural occupations to gather together to create careers and generate income. 5) Creating a database on agriculture context together with the other organization and government sectors. 6) Promoting the encouragement to the target group to have a stable career. And 7) Developing the knowledge and motivating repatriated workers for agricultural occupation.

Capability Development According to Employee Personality from Myers-Briggs Type Indicator (MBTI): A Case Study of Thai Rung Union Car Public Company Limited

Phornprapa Sriraphorn — 2024-01-31

This research aimed 1) To study the personality of employees in Thai Rung Union Car Public Company Limited according to the Myers-Briggs Type Indicator (MBTI). 2) To study the personality of the employees that med the needs of each division in the company. 3) To study the capability development and retention regarding to the personality of employees. Thai Rung Union Car’s population was 819 employees. The researcher could collect data for 215 people, which was 82.69% closing to the specified sample group that were 260 persons. Research tools was a personality test and the Company's personality needs interviewed. Data were analyzed using descriptive statistics such as frequency values and descriptive data analysis.
The results showed that 1) The company recruited most of their officers who normally solve the problems by using a reason rather than a feeling. Most of them were decisive and punctual. (Myers, Isabel B.; Myers, Peter B.,1995) Therefore, the majority of their officers regarding to Myers-Briggs Type Indicator (MBTI) were in the Company. 2) When comparing the results of employee personalities studied with the needs of each department in the company, it was found that the OEM Sales and Marketing Department and the Research and Development department respondents did not have personalities in line with each department, business segment. Accounting and Finance, there were 22 people that had personalities matching with their departments. Human Resource management department, there were 19 people with personalities that meet the skills needed. The Industrial and Engineering department, there were 2 people who had skills that meet the needs. 3) The results of the study on the capability development along with the personality type found that most of the employees were good at administrative skills. Thus, trainings and developments should focus on training appropriately to individual skills and to support administrative abilities and career paths in the future. By using personality type tests integrated to career analysis, the company could plan for capability improvements for each of business segments. That was congruent to how to increase capability. (Pisanbudd, 2016) Capability could have inborn or could be improved by trainings. (Indrarakamheng, 2019) In order to improve that efficiently, the company should start since recruiting, training, learning by doing, and to the job motivations. Also congruent to one factor of Herzberg’s Two-Factor Theory, in term of positive thinking buildings and true motivations was the company advancement or possibility of growth. (Sereerat, 2007) Visibly, Training Management could support works efficiency and could achieve the objectives of Thai Rung Union Car Public Company Limited

Local Participation in Potential Development of Eco-tourism Management at Ko Yo and Nam Noi Subdistricts in Songkhla Province

Saree Boonrat — 2024-01-31

This research aimed to study; 1) The potential of community participation in developing eco-tourism management in Songkhla Province, 2) The approach studied the relative importance of factors that affect community participation and decision-making of tourists about eco-tourism routes through Songkhla Province.3) The Guidelines in the development of ecotourism management in Songkhla Province. Questionnaires and
in-depth interviews were conducted with 420 randomly sampled individuals resident in Ko Yo and Nam Noi sub-districtsof Songkhla province, 150 tourists who visited Songkhla province, and 15 community leaders and others engaged in tourism management from both the private and public sectors. Analysis of percentages, means and standard deviations indicated that 1) Community participation in the development of ecotourism management in Songkhla Province was generally at a moderate level, 2) The tourists showed a high level of attention to their decision-making about eco-tourism in Ko Yo and Nam Noi sub-districts, 3) Community participation is currently insufficient for the community-based eco-tourism model to be sustainable in the absence of local government and private sector groups with specific management responsibilities for ecotourism.
It was concluded that guidelines are required for the development of the unrealized potential of ecotourism management in Songkhla province that involves community stakeholders in order to plan, implement and monitor the sector to ensure equitable benefits. The results of this research can inform community research and government agencies in the development of policy from which guidelines can be developed.

Analysis of the Effect of Fiscal Policy during the 12th National Economic and Social Development Plan using Dynamic Stochastic General Equilibrium

Supsi Suwankesorn — 2024-01-31

The Analysis of the Effect of Fiscal Policy during the 12th National Economic and Social Development Plan using Dynamic Stochastic General Equilibrium. The objectives of this study were 1) to analyze the changes in the responses of the variables in the economic system when the government changed the implementation of fiscal policy; 2) to analyze changes in the multiplier of variables in the economic system when the government changed fiscal policy during the 12th National Economic and Social Development Plan. During 2017 – 2021, secondary data were collected quarterly from relevant government organizations, and parameters are estimated by Bayesian statistics. Here, the results show that the test data were characterized as an independent chain with convergence and were then analyzed in the next step. The analysis of changes in the responses of variables in the economic system shows that the economic variables in the model respond to personal income tax reduction policies more than those of increasing short-, medium-, and long-term investment. For analysis of the multiplier changes of variables in the economic system, the results demonstrate that when the government implemented fiscal policy including investment increasing measures and personal income tax reduction, they caused the most positive increase in short- and medium-term of Ricardian household consumption multiplier. Also, for long-term, both measures resulted in the increase in Ricardian household consumption multiplier and private investment.

Quality of Work Life that Affects the Performance of Medical Personnel in Community Hospitals in Narathiwat Province

Sachee Intharit — 2024-01-31

The quality of work life is significant because it has an impact on work performance. If personnel have a high quality of life at work, it will create a positive work environment for the organization and, most significantly, increase work efficiency. Therefore, the purpose of this study is to investigate how the quality of life at work influences the performance of medical personnel at community hospitals in Narathiwat Province. The data were collected using questionnaires from 350 participants by using stratified sampling. Simple regression analysis and multiple regression analysis were employed for data analysis. According to the study, the efficiency of work performance of the personnel is influenced by the quality of work life at the overall significance level of 0.05. The research can explain the variation in the efficiency of work performance of the personnel was 54.5 %. When considering each aspect which is work-life quality related to social support, social work-life balance, democracy in the organization, and working environment that prioritizes safety and health promotion, it was found that each aspect affects the efficiency of work performance of the personnel with a significant statistical value at 0.05. The research can explain the variation in the efficiency of work performance of the personnel at 59.50 %.

The Causal Factors Influencing Consumer Purchase’s Decision in TikTok Shop in Songkhla Province

Farid Madsalae — 2024-01-31

The research aimed to explore the factors of trust, celebrity influence, Electronic Word of Mouth (E-WOM), social media Influence, and experiences impact on consumer’s purchases in Songkhla Province when shopping on TikTok. The research applied purposive sampling method to gather data from 250 consumers who had purchased items from the TikTok shop. The research tool was a questionnaire, and Smart PLS technique was used to analyze the data through a partial least squares structural equation model (PLS-SEM Ver.4). The findings indicated that experiences, trust, Electronic Word of Mouth (E-WOM), and social media had a significant impact on the purchase decision of consumers in Songkhla Province when shopping on TikTok. However, celebrity influence did not influence the purchase decision in TikTok shop. The results of this research can be used for planning and developing strategies to increase the efficiency of online businesses.

The Impact of Covid-19 on Small and Medium Enterprises Strategy in the North of Thailand

Boonyanuch Cheewakiaryingyong — 2024-01-31

This research has two purposes: to study the impact of COVID-19 on small business strategies and to find methods to create strategies for small businesses to support and address the impact of COVID-19. This qualitative research employed an in-depth interview to collect data from Small and Medium Enterprises entrepreneurs who belonged to a small juristic business group involved in tourism, manufacturing, and agriculture in three provinces, namely Chiang Mai, Chiang Rai, and Lampang. The semi-structured interview included 36 key informants, with twelve from each province and four from each business group. The results revealed that the three businesses were impacted by the circumstances in terms of consumers, revenues, and liquidity. Therefore, they implemented a number of support and mitigation techniques, including: 1) the shrinkage strategy; 2) the marketing strategies; 3) the financial strategy; 4) the operational; and 5) the human resource strategy by reducing the number of staff and maximizing resources, including communication to build a comprehension of the problem. Lastly, the results demonstrated that all company segments have only a short-term effect plan, and this study also identifies critical issues that may be applied by stakeholders.

A Model of Community Forest Lifestyle Tourism of Kon Ton Narm Barn Wang Sai Tourism Community Enterprise Group, Tham Yai Sub District, Thung Song District, Nakhon Si Thammarat Province

Natnalin Srikhiew — 2024-01-31

The purposes of this research were to 1) develop a community forest lifestyle tourist route of Kon Ton Narm Barn Wang Sai Tourism Community Enterprise Group 2) schedule the tourism activities of Kon Ton Narm Barn Wang Sai Tourism Community Enterprise Group 3) create medias for disseminating activities using by information technology of Kon Ton Narm Barn Wang Sai Tourism Community Enterprise Group and 4) study the experts’ opinions toward the community forest tourism model of Kon Ton Narm Barn Wang Sai Tourism Community Enterprise Group. This research was a qualitative research methodology. The group of key information provider representing 20 persons selected by purposive sampling was consisted of a panel of 5 academics, 5 community’s members, data were collected by using trekking activities and focus group and a panel of 10 community tourism management experts, data were collected interviewing using a structured interview form to study the experts’ opinions. Data were analyzed by content analysis.

The results of the study showed that 1) The developed a community forest lifestyle tourist route of Kon Ton Narm Barn Wang Sai were 7 kilometers long distance consisted of 9 learning areas that is outstanding and have potential conduct forest activities create the participation of tourists 2) the one day trip activities for tourists are interested in community tourism activities want novelty adventurous and like to travel in nature 3) there were medias for disseminating activities using by information technology consisted of description labels, tourist guide brochure and Facebook fan page of Kon Ton Narm Ban Wang Sai tourism community enterprise group and 4) the experts' opinions found that the learning areas on the Ban Wang Sai community forest tourism route all 9 points and the one-day trip were confirmed that the most suitable. There were medias for disseminating activities the experts confirmed that it’s high suitable and other opinions were to develop of community communicator’s English skills for accommodate foreign tourists in the future and recommended that the community have to provide for the safety of tourists.

The Influence of Transformational Leadership, Psychological Capital and Psychological Empowerment on Employees’ Innovative Work Behavior

Rawinnipha Sawanglok — 2024-01-31

The objective of this quantitative research was to study the influence of transformational leadership, psychological capital, and psychological empowerment on innovative work behavior. The population was employees at all levels of a petrochemical company in Map Ta Phut Industrial Estate, Rayong Province. A questionnaire was used to collect data from 342 employees by simple random sampling by lottery. The statistics used for data analysis included frequency, percentage, mean, standard deviation, skewness, kurtosis, correlation coefficient, and structural equation modeling (SEM). The proposed model was consistent with the empirical data, with model-fit indices of CMIN/DF = 1.985, GFI = 0.935, AGFI = 0.907, CFI = 0.980, RMSEA = 0.054, RMR = 0.012, and NFI = 0.960. The relationship could be explained by the fact that transformational leadership and psychological empowerment have a positive influence on innovative work behavior. Meanwhile, psychological capital has a positive influence on psychological empowerment. The variables in the model can explain the variance of an employee's innovative work behavior by 60.8 percent.