Chophayom Journal

People’s Participation in Khok Yai Community Forest Management Wapi Pathum District Maha Sarakham Province

2025-06-01T13:18:57+07:00

This research consists purposes were 1. to study the level of public participation in the management of Khok Yai Community Forest 2. to compare the participation in the management of Khok Yai Community Forest among people with different genders, ages, education levels, occupations, monthly incomes and lengths of residence in the community and 3. to gather recommendations regarding public participation in the management of Khok Yai Community Forest in Wapi Pathum District Maha Sarakham Province. This research is quantitative. The research instrument used is a questionnaire. The sample group consists of 372 residents living around the Khok Yai Community Forest area in Wapi Pathum District Maha Sarakham Province. The sample size was determined using Taro Yamane’s formula (1973) and the sampling was conducted using a 2-stage sampling method, which ensures that each unit in the population has an equal chance of being selected, helping to distribute the sample across the study area and ensure provincial representation. The researcher applied stratified random sampling by determining proportional quotas and then using simple random sampling within each stratum. The data collected from the questionnaires were analyzed using descriptive statistics, including percentage, mean, and standard deviation. For comparative analysis, the t-test and F-test. The research findings revealed that 1) The overall level of public participation in the management of Khok Yai Community Forest in Wapi Pathum District Maha Sarakham Province, including all specific aspects, was at the highest level (x̅ = 4.54, S.D. = 0.27) 2) A comparison of public participation in the management of Khok Yai Community Forest showed that participation levels differed significantly by gender at the 0.05 level of statistical significance. However, no statistically significant differences were found in participation based on age, education level, occupation, monthly income, or duration of residence in the community and 3) Recommendations for enhancing public participation in the management of Khok Yai Community Forest include promoting awareness and a sense of responsibility, organizing training and educational programs, installing public signs to communicate rules and regulations and developing a community forest management plan in collaboration with all relevant sectors.

Environmental Factors Affecting Work Happiness of Personnel in Surat Thani Provincial Administrative Organization

2025-07-04T13:51:34+07:00

This research consists purposes were 1. to examine the work environment factors of personnel at the Surat Thani Provincial Administrative Organization 2. to investigate the factors related to job happiness of these personnel and 3. to explore the environmental factors that influence their job happiness. This research employed a quantitative methodology. The research instrument was a questionnaire administered to a sample of 300 participants, determined using Taro Yamane’s (1973) formula and selected through convenience sampling. Data collected from the questionnaires were analyzed using descriptive statistics including percentage, mean, and standard deviation along with Pearson’s correlation coefficient and regression analysis. The research findings revealed that 1) Work Environment Factors: The overall work environment of personnel at the Surat Thani Provincial Administrative Organization was rated at a high level (x̅ = 3.90). When ranked from highest to lowest mean score, the factors were 1.1) Job security and safety (x̅ = 4.14) 1.2) Welfare and other benefits (x̅ = 3.92) 1.3) Opportunities for career advancement (x̅ = 3.90) 1.4) Physical working conditions (x̅ = 3.86) 1.5) Compensation (x̅ = 3.64) 2) Job Happiness Factors: The overall level of job happiness was also high (x̅ = 4.10). Ranked by mean score from highest to lowest, the dimensions were 2.1) Job achievement (x̅ = 4.23) 2.2) Job affection (love of work) (x̅ = 4.11) 2.3) Social recognition (x̅ = 4.08) 2.4) Interpersonal relationships (x̅ = 3.96) and 5) Environmental Predictors of Job Happiness: Work environment factors that significantly influenced job happiness, at the .05 statistical significance level, included job security and safety, compensation, physical working conditions, and welfare or other benefits.

The Legend of Urangadhat and the Development of the Cultural Industry of Phra That Phanom

2025-10-04T23:31:06+07:00

This research consists purposes were The Legend of Urangadhat and the Development of the Cultural Industry of Phra That Phanom. This study employed a qualitative research approach. The research instrument was a semi-structured interview and Observation form with a total of 36 purposively selected participants. Data verification was conducted using triangulation methods and the information obtained from relevant documents and interviews and Observation form was analyzed through content analysis. The research findings revealed that at present, Wat Phra That Phanom has become an area of development for a significant “cultural industry” in which the legend of Urankathat has been reproduced and reconstructed into seven types of cultural products 1) Cultural products related to “worshiping the relics” which include the worship of Phra That Phanom and the worship of ancestral relics 2) Cultural activities such as the Phra That Phanom Worship Festival 3) Religious amulets 4) Souvenirs 5) Food products 6) Music and performances and 7) Accommodation, specifically homestays. These cultural products reflect the tourism potential of the Phra That Phanom area, which continues to attract sustained public interest.

A Comparative Study of Foreign Loan Words in Chinese and Thai

2025-09-29T13:09:47+07:00

This research consists purposes were 1. to compile foreign loan words that appeared in Chinese and Thai languages and 2. to compare and analyze their appearance and how they are used in and across both languages. is a qualitative research conducted through the study of various related documents, such as Chinese vocabulary data from Chinese dictionaries and Thai vocabulary data from Thai dictionaries. The data collected from these related documents were analyzed through content analysis. The research findings revealed that 1) Our results demonstrated that a total of 362 foreign loan words were found in the Modern Chinese Dictionary, the 7^thedition, accounting for 0.52% of the total Chinese words in the dictionary (69,000 words). Of the 362 foreign loan words in Chinese, 336 (92.82%) words were of foreign origin; whereas 26 (6.08%) words were not considered as foreign loan words in Thai as they have originated in the Thai language. 236 foreign loan words in Chinese (65.19%) were borrowed without any modifications to their linguistic form. When evaluating the etymological origin of these foreign loan words in Chinese, among the 209 (57.74%) foreign loan words in Chinese, which were recorded as having the same origin as those that appeared in Thai, 221 words (61.05%) originated from the English language. 159 foreign loan words in Chinese (43.92%) were borrowed in their original linguistic form and recorded in the Chinese dictionary; meanwhile, 253 words (69.89%) were borrowed in their original linguistic form and recorded in the Thai dictionaries. When evaluating the word definitions, the majority of foreign loan words in Chinese (346 words, or 95.58%) share similar definitions across both the Chinese and Thai languages. Among these words, chemical names have the greatest total number of words (59 words, 16.30%) that have similar definitions across both languages. The results of our research indicate that only a small number of foreign loan words were found in the Chinese dictionary. This could be explained by the fact that the majority of words in the Chinese dictionary are recorded without the etymological origins, although those words are of foreign origin (e.g., names of famous individuals, translated words, and abbreviations, etc.). When matching the foreign loan words in Chinese with those recorded in the Thai dictionaries, indicating that these words were not borrowed from any foreign languages. Between the Chinese and Thai languages, the foreign loan words were either used with or without any modifications (i.e., written form, word structure, and word utilization) to their linguistic form. The majority of foreign loan words in Chinese were borrowed from the English language, and these words were typically used without any modifications to their original linguistic form. Among these words, chemical names have the greatest total number of word that Chinese and Thai languages were borrowed from the English language. This indicates that the English language has a strong influence on how the Chinese and Thai languages borrow words from other languages.

A Study of the Potential and Social Context of Ban Kham Nam Sang Community Kho Nuea Sub-district Mueang District Yasothon Province

2025-12-02T21:14:49+07:00

This research consists purposes were to examine the social, economic, cultural and resource contexts of Ban Kham Nam Sang Community Kho Nuea Sub-district Mueang District Yasothon Province. This research employed a qualitative research approach. The research instrument was an interview guide, and the target group consisted of 10 community members from Ban Kham Nam Sang, selected through purposive sampling. Data were collected from relevant documents and in-depth interviews, and subsequently analyzed using content analysis. The research findings revealed that Ban Kham Nam Sang Community, Kho Nuea Sub-district, Mueang District, Yasothon Province, is a rural community with relatively high human resource potential and strong mutual dependence among its members, as reflected in savings groups, occupational groups, and various community activities. This potential can be classified into three main aspects 1) Human resource potential: Ban Kham Nam Sang has local sages and a large number of community members with expertise and extensive experience in community life, particularly in agriculture. Their accumulated knowledge and skills play an important role in sustaining livelihoods and supporting community development 2) Social capital potential: The community’s social capital is strong, deriving from close-knit relationships among residents, most of whom are related by kinship and are well acquainted with one another. Trust and mutual assistance form a fundamental basis that facilitates group formation and collective activities within the community and 3) Natural resource and environmental potential: The community possesses natural resources conducive to livelihoods and occupations, such as agricultural land, water sources, and an environment suitable for farming. The traditional patterns of resource use emphasize reliance on nature and the prudent use of resources, which constitute an important foundation for local economic development and long-term environmental conservation.

A Study of Exercise Behaviors of Residents in Ban Uppo Community Nong Mek Sub-district Na Chueak District Maha Sarakham Province

2025-12-09T00:22:56+07:00

This research consists purposes were to study the exercise behaviors of residents in Ban Uppo Community Nong Mek Sub-district Na Chueak District Maha Sarakham Province. This study employed a qualitative research approach. The research instrument was an interview guide. The target group consisted of 45 residents of Ban Uppo Village No. 4, Nong Mek Sub-district Na Chueak District Maha Sarakham Province selected through purposive sampling. Data collected from relevant documents and interviews were analyzed using content analysis. The results of the study revealed that It consisted of 1) Exercise behavior in daily life, which indicated that most residents engaged in physical activities on a daily basis as part of their routine exercise. Common activities included walking to run errands within the village, visiting relatives or neighbors, performing household chores such as sweeping, mopping, washing clothes, and hanging laundry, as well as engaging in agricultural work such as rice farming, gardening, animal husbandry, and other forms of manual labor. These activities were perceived by villagers as formal forms of exercise. Continuous engagement in such activities contributed to improvements in the circulatory system, muscular strength, and overall physical fitness. These routines were considered important forms of physical activity that promote health, reduce the risk of non-communicable diseases, and reflect the rural lifestyle, which largely depends on physical labor and movement, even though these activities did not follow a fixed structure or duration and 2) Irregular exercise behavior, which referred to exercise patterns that were inconsistent and dependent on opportunity, available time, and physical readiness. Some individuals exercised infrequently, typically engaging in physical activity only when they had free time, participated in community activities, or experienced health-related concerns. Exercise was often discontinued or neglected when social, occupational, or household responsibilities increased. In addition, some individuals lacked awareness of the importance of regular exercise and believed that daily activities alone were sufficient. This resulted in inadequate frequency and duration of exercise. Limitations related to time, motivation and health knowledge were reflected in such behaviors, which may ultimately affect the effectiveness of disease prevention and health promotion.

Editorial and Table of Contents

2025-12-30T18:55:52+07:00

Editorial and Table of Contents

Appendix : Guidelines for Writing Articles

2025-12-30T19:02:14+07:00

Appendix : Guidelines for Writing Articles

Competency Components for Procurement Management in Public Educational Institutions for Government Educational Institutions

2025-06-24T21:17:59+07:00

This academic article has studied management of educational institutions’ supplies is a crucial process that significantly affects their operational efficiency. The competency of personnel responsible for supply management is a key factor influencing the success of such operations. In alignment with the policies and priorities of the Office of the Basic Education Commission, this study aims to review the relevant literature concerning the components of competency and the efficiency of supply management within public educational institutions, as well as to synthesize the competency components that influence operational efficiency. The study employed document analysis from academic articles and research papers. The findings revealed that the competencies of supply management personnel in public educational institutions comprise five main components (1) achievement motivation (2) service mind (3) expertise (4) integrity and (5) building teamwork. Regarding the efficiency of supply management, it can be measured through four dimensions (1) quantity (2) quality (3) time and (4) costs. The development of competencies in each component will enable personnel to perform their duties with greater efficiency.

Marketing Mix’s of Bubble Tea Consumers in the Digital Era

2025-06-24T21:27:12+07:00

This academic article finds that the marketing mix is a fundamental element in conducting business, whether it is a product-based or service-based business. It is essential to apply marketing mix strategies in business operations. Bubble tea is one of the most consumed beverages among Thai consumers. Its modern packaging and affordable price meet the needs of the target group and have become key selling points. In the digital age, Generation Z is considered the primary target of marketing. This group has high purchasing power, creative thinking, and tends to search for product information, read reviews regarding prices and quality before making purchasing decisions. The objective of this study is to synthesize the components of the marketing mix by reviewing academic articles and research studies. The results reveal that the components of the marketing mix include: Product, Price, Place (distribution channels), Promotion, People, Process, and Physical evidence. Additionally, the components of the consumer decision-making process include: Need recognition, Information search, Evaluation of alternatives, Purchase decision, and Post-purchase behavior. Each factor plays an important role in the interconnection of business operations and serves as a marketing tool to enhance the efficiency of product or service businesses.

Composition of Aleatory Music: The Charm of Kui Ethnic for Brass Quartet for Government Educational Institutions

2025-04-21T08:56:19+07:00

This academic article aims to compose The Charm of Kui Ethnic for brass quartet by integrating aleatoric music techniques with the melodic structure of Klam-or a ceremonial song of the Kui ethnic group in lower Northeastern Thailand. The composition reflects the community’s way of life, beliefs, and rituals related to divination and ancestral worship. The creative process employs card-based randomization to determine musical elements such as melody, note duration, pitch, direction, and instrumental arrangement. The piece is structured into four movements: “Painful,” portraying villagers’ suffering and uncertainty through complex randomization; “Medium,” representing the shaman with emotionally intense and intricate textures; “Relieve,” expressing post-ritual relief with simplified conditions and harmonic layering; and “The End?” which adopts Western compositional techniques to connect with accompanying dance performance. The work demonstrates a synthesis of local cultural identity and contemporary musical concepts, offering a creative model for culturally rooted music development.