Chophayom Journal 2020-01-10T10:29:22+07:00 ผู้ช่วยศาสตราจารย์ ดร.รังสรรค์ สิงหเลิศ Open Journal Systems <p>วารสารช่อพะยอม เป็นวารสารในสาขาวิชามนุษยศาสตร์และสังคมศาสตร์ จัดทำโดยคณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏมหาสารคาม มีวัตถุประสงค์เพื่อตีพิมพ์เผยแพร่ผลงานทางวิชาการในสาขาวิชาสังคมวิทยา สาขาศิลปศาสตร์ และศึกษาศาสตร์ มีกำหนดตีพิมพ์เผยแพร่ปีละ 3 ฉบับ ฉบับที่ 1 เดือนมกราคม- พฤษภาคม ฉบับที่ 2 เดือนมิถุนายน - ตุลาคม ฉบับที่ 3 เดือนพฤศจิกายน - ธันวาคม</p> cover 2019-12-28T19:54:46+07:00 Editorial Board <p>cover</p> 2019-12-28T00:00:00+07:00 Copyright (c) Editorial Board 2019-12-28T19:56:55+07:00 Editorial Board <p>Editorial Board</p> 2019-12-28T00:00:00+07:00 Copyright (c) Editorial 2019-12-28T19:59:33+07:00 Rungsan Singhalert <p>Editorial</p> 2019-12-28T00:00:00+07:00 Copyright (c) CONTENTS 2019-12-28T20:01:45+07:00 Editorial Board <p>CONTENTS</p> 2019-12-28T00:00:00+07:00 Copyright (c) Tax Administration Based on the Compliance Risk Management Principle of the International Borders in the Central Region of Lao People's Democratic Republic 2019-12-28T20:07:55+07:00 Boonpeng Khemala Sasithorn Chaowarat Phanita Soonthornchai <p>The researches objectives were to investigate the phenomena of tax administration&nbsp;based on the principles of compliance risk management for the international borders in the&nbsp;central region of Lao People’s Democratic Republic during 2557 to 2560, to design a model based&nbsp;on the principles of compliance risk management for tax administration of the international&nbsp;borders in the central region of Lao People’s Democratic Republic, and to implement and<br>evaluate the model for tax administration of the international borders in the central region of&nbsp;Lao People’s Democratic Republic. The research was divided into three phases. In the first phase,&nbsp;the data of the phenomena of tax administration was collected by document study and&nbsp;interviewing four directors and sixteen tax officers of the four international borders in the central&nbsp;region of Lao People’s Democratic Republic consisting of 1) Friendship Bridge 3 International Border<br>2) Napau International Border, 3) Friendship Bridge 2 International Border, and 4) Lao-Bao-Daensawan&nbsp;International Border. In the second phase, a model of tax administration based on the principles of&nbsp;compliance risk management was designed by twenty participants consisting of four directors and&nbsp;tax officers of the four international borders in the central region of Lao People’s Democratic&nbsp;Republic, and specialists in tax management and compliance risk management through focus group&nbsp;discussion and criticizing the model. In the third phase, the model was implemented with thirty tax&nbsp;officers of the international border of Friendship Bridge 2, Sawanakhet Province. They were selected&nbsp;by simple random sampling. MANOVA was employed for data analysis.&nbsp;The results showed that 1) the phenomena of tax administration of the international&nbsp;borders in the central region of Lao People’s Democratic Republic during 2557 to 2560 consisted<br>of 4 risks: taxpayers, resources, equipment, and results. 2) The model of tax administration based&nbsp;on the compliance risk management principle was a process of risk management for tax&nbsp;administration. An equipment was selected to suit taxpayers’ traits and current resources. These&nbsp;enhanced taxpayers to follow the tax law correctly, and preventing tax avoidance. The model&nbsp;occurs in a circle of 7 steps: 1) Identifying taxpayers for tax administration, 2) Analyzing taxpayers’<br>problems and causes, 3) Setting achievement goals, 4) Evaluating the equipment, 5) Implementing&nbsp;the equipment with taxpayers and tax officers, 6) Planning to use the equipment, and 7) Choosing&nbsp;the proper equipment with type of taxpayers and problems, respectively. 3) Tax administration&nbsp;of the International borders in the central of Lao People’s Democratic Republic, after&nbsp;implementing the model of tax administration based on the compliance risk management<br>principle, was better than that of before implementing.&nbsp;Keywords : Tax Administration, Compliance Risk Management Principle, International&nbsp;Border, the Central Region of Lao (PDR)</p> 2019-12-28T00:00:00+07:00 Copyright (c) Error Analysis in English Abstracts Written by Veterinary Students in Northeast Thailand 2019-12-28T20:29:05+07:00 Atthaporn Roongsitthichai Duangporn Sriboonruang Sooksil Prasongsook <p style="margin: 0px 0px 10.66px; text-align: justify; line-height: 115%;">The present study was to 1) investigate types of errors in English abstract written by&nbsp;veterinary students in northeast Thailand and 2) analyze frequency and percentage of writing&nbsp;errors in their English abstracts. In total, 26 English abstracts were included in the study. Error&nbsp;analyses were performed both in sentential and word levels.&nbsp;The results demonstrated that they produced abstracts with approximately 157.58±38.15<br>words, 10.23±2.52 lines, and 16.65±8.83 points of writing error. Moreover, every abstract consisted&nbsp;of errors both in sentential and word levels. In total, 433 points of error were found and&nbsp;categorized in sentential and word levels for 238 and 195 points, respectively. Based on&nbsp;sentential level, errors included capital letter (88.0%), punctuation (47.0%), subject-verb agreement&nbsp;(46.0%), run-on (21.0%), fragment (19.0%), word order (9.0%), and tense (8.0%). Considering word&nbsp;level, errors included word choice (26.79%), preposition (8.78%), noun (7.16%), and article (2.31%).&nbsp;However, number error was not observed from any abstracts of the MSU veterinary students.&nbsp;In summary, the most eminent errors in sentential level were capital letter, punctuation,<br>and subject-verb agreement, meanwhile those in word level included word choice, preposition,&nbsp;and noun. The major reason of their writing errors was an insufficient linguistic knowledge,&nbsp;especially in syntax and semantics.&nbsp;Keywords : Abstract, Error, Veterinary Student, Writing</p> 2019-12-28T14:40:43+07:00 Copyright (c) 2019 Chophayom Journal Performance Competency Development of Personnel of the Planning and Investment Department in Champasak Province, Lao People’s Democratic Republic 2019-12-28T20:16:40+07:00 Khampachak Keophuvong Sasithorn Chaowarat Narongrit Sopa <p>The objectives of the research were: 1) to create core performance competencies of&nbsp;personnel of the Planning and Investment Department in Champasak Province; 2) to design a&nbsp;training package for the performance competency development and; 3) to implement and to&nbsp;assess the training package for performance competency development. The research was divided&nbsp;into 3 phases. The first phase created core performance competencies of personnel of the<br>Planning and Investment Department in Champasak Province. Samples were 264 staffs.&nbsp;Yamane’s calculation method (1967, p. 158) was used for the sample size. Sampling techniques&nbsp;were using proportional stratified random sampling, and simple random sampling. Questionnaire&nbsp;and an in-depth interview were deployed to be data collection. Statistic to be used in this study&nbsp;were percentage, mean, and standard deviation, including content analysis for qualification data.&nbsp;The second phase designed a training package for the performance competency development&nbsp;from the result of the first phase. It was qualified by 20 administrators, staffs, and businesspersons.&nbsp;The third phase implemented the training package and assesses it. Samples, totally 40, were staffs&nbsp;from the Planning and Investment Department. The t-test was employed to test the hypothesis.&nbsp;The research results showed that; 1) The five core performance competencies of the&nbsp;personnel of the Planning and Investment Department in Champasak Province consisted of&nbsp;achievement motivation, service mind, teamwork, integrity and expertise.; 2) The training&nbsp;package for the performance competency development consisted of 5 sets; improving work&nbsp;performance, understanding others, creative thinking, ethics and moral development, and team&nbsp;building; and 3) The core performance competencies of the personnel of the Planning and&nbsp;Investment Department in Champasak Province, after training by using the training package, were&nbsp;significantly different than that of before training at the .05 level. The overall staffs were satisfied&nbsp;with the training package at the high level. Keywords : development, performance competency, personnel</p> 2019-12-28T00:00:00+07:00 Copyright (c) Results-Based Performance Management for Personnel in Champasak Province, Lao People’s Democratic Republic 2019-12-28T20:18:38+07:00 Bouaphet Sibounhueang Sasithorn Chaowarat Narongrit Sopa <p>The purposes of the research were 1) to investigate the current results-based&nbsp;performance management for personnel in Champasak province, Lao People’s Democratic&nbsp;Republic; 2) to design a model of results-based performance management for the personnel; and&nbsp;3) to implement and evaluate the model of results-based performance management.&nbsp;The research was divided into three phases. In the first phase, the current results-based&nbsp;performance management for personnel in Champasak province, Lao People’s Democratic&nbsp;Republic was investigated. The samples were three hundred and eighty nine participants consisting&nbsp;of the executive staff, and officers under the Champasak provincial office. Yamane’s calculation&nbsp;(1967), and proportional stratified random sampling and simple random sampling were used to&nbsp;manipulate the sample size and sampling. A questionnaire with reliability value at 0.86 was&nbsp;employed to collect data, then were analyzed by percentage, mean, and standard deviation. In&nbsp;the second phase, a model of result-based performance management was designed by phase&nbsp;1 variables at an average below 3.51. The model was criticized by a focus group technique and&nbsp;commented by experts. In the third phase, the model was implemented with thirty eight&nbsp;members of the executive staff of Pakse district by a simple random sampling. The instrument&nbsp;included the model of results-based performance management, and an evaluation form of the&nbsp;result-based performance management. Data were compared between before and after an&nbsp;implementing by MANOVA.&nbsp;The findings of the research founded that: 1) the current results-based performance&nbsp;management of the personnel in Champasak province, Lao People’s Democratic Republic as a&nbsp;whole and in each aspect of a performance evaluation, an evaluation planning, a performance&nbsp;improvement, and a performance development, were at a moderate level. The personnel with&nbsp;different genders, ages, educational levels, and work experiences regarding the current&nbsp;results-based performance management in Champasak province were significantly different at&nbsp;the .05 level. 2) The model of the results-based performance management for the personnel in&nbsp;Champasak province was development activities including a performance evaluation,&nbsp;a collaborative evaluation planning, a personnel development learning, duties and responsibilities,&nbsp;and a role play. 3) The personnel in Champasak provincial office had work performance before&nbsp;and after implementing the model was significantly different at the .05 level. It revealed that the&nbsp;model was efficient and practical for the results-based performance management.&nbsp;Keywords : Results-Based Performance Management, Personnel, Lao People’s<br>Democratic Republic</p> 2019-12-28T00:00:00+07:00 Copyright (c) Strategies of Rhyme Usage in the Sacred Discourses in the Northeastern Region 2019-12-28T20:29:08+07:00 Chumporn Thukhokkruat Worawat Sriyapai Kanlaya Kulsuwan <p>This article aimed to study strategies of rhyme usage in sacred discourse in the northeastern&nbsp;region. The data used for the analysis were 400 texts of blessing chanting in Isan version.&nbsp;The results of the analysis revealed that Isan sacred discourse consisted of 3 strategies of rhyme&nbsp;usage: vowel rhyme, consonant rhyme and the tonal rhyme. The vowel rhyme was found in use&nbsp;of 2 patterns, namely, the vowel rhyme between the lines and the vowel rhyme within the lines.&nbsp;The vowel rhyme in the lines was found in use of 6 patterns and the consonant rhyme was found&nbsp;in use of 7 patterns, while the tonal rhyme was found in use of only one expression.&nbsp;Keywords : Sacred Discourses, Rhyme, Northeastern Region</p> 2019-12-28T15:39:05+07:00 Copyright (c) 2019 Chophayom Journal An Analysis of the Challenges of Aligned and Unaligned Airlines in Aviation Industries 2019-12-28T20:29:10+07:00 Jutarat Laophram <p>More than two decades, an international airline business formed the agreement by&nbsp;two external factors namely, globalisation and liberalisation (deregulation). One of the main&nbsp;reasons is to increase revenue. After the establishment of an airline alliance, the competition&nbsp;among airlines is less than an individual firm against an individual firm. In addition, the competition&nbsp;between airline groups is arising and they are mainly competing on networks. To become a part&nbsp;of an airline alliance gives many benefits to the members. However, there are a large number of&nbsp;airlines in the world which are not the airline alliance members. Those airlines have to compete&nbsp;against not only an airline but also the airline alliances. The objective of this paper is to present&nbsp;the challenges of the carriers out of the airline alliances, how the airlines out of the alliances<br>manage the pressure from alliances, the government should control the alliances and encourage&nbsp;more competitive airline business. This paper will discuss and evaluate four main areas; firstly,&nbsp;alliances and benefits of the members; secondly, the challenges of the airlines out of the&nbsp;alliances; and thirdly, the situation of multilateral alliances and mergers; and finally, role of the&nbsp;government in controlling the alliances.<br>Keyword : Challenges, Aligned and Unaligned Airlines, Aviation Industries</p> 2019-12-28T15:49:35+07:00 Copyright (c) 2019 Chophayom Journal Development of English Speaking Ability Baedsed on Communicative Language Teaching (CLT): Case Study in a Language Center 2019-12-28T20:29:13+07:00 Pasutha Wongwan Simmee Oupra Somlak Liangprayoon <p>The purposes of this research were (1) to investigate the situations in implementing&nbsp;CLT, (2) to examine the students’ English speaking skill development through CLT lessons, and&nbsp;(3) to investigate the attitudes of the teachers and the students toward CLT lessons after studying&nbsp;through CLT lessons. This research consisted of three phases: investigating the situations, analyzing&nbsp;the students’ English speaking development, and investigating the attitudes of the teachers and&nbsp;the students after studying through CLT lessons, using quantitative and qualitative methods. The&nbsp;participants were 4 teachers and 27 students (four classrooms) in Phase 1 and 4 teachers and 7&nbsp;students (one classroom) in Phase 2 and 3. The research instruments were the questionnaires,&nbsp;the interview questions, the five CLT lessons, and the assessment form. The data obtained were&nbsp;analyzed by using Mean, Standard Deviation and t-test. The findings of the research revealed that<br>(1) the teachers and the students had positive attitudes toward CLT. Both the teachers and the&nbsp;students acknowledged their roles in CLT. The main problems that impeded the teachers from&nbsp;implementing CLT were their lack of English exposure, the students’ lack of English speaking skills&nbsp;and too many students in the classroom. The major factors that caused the problems in English&nbsp;speaking of the students were their lack of English speaking skills and English exposure. (2) After&nbsp;studying through the CLT lessons, the students’ English speaking skills were significantly higher,&nbsp;significant at the .05 level. The students had significantly higher mean scores on the post-test&nbsp;(M=28.83, S.D=2.12) than the pre-test (M=19.06, S.D=2.91). (3) The findings also showed that the&nbsp;attitudes of the teachers and the students toward CLT lessons were positive after studying and&nbsp;teaching through CLT lessons.&nbsp;Keywords : Development, English Speaking Ability, Communicative Language Teaching&nbsp;(CLT), Language Center</p> 2019-12-28T16:27:02+07:00 Copyright (c) 2019 Chophayom Journal Acadedemic Leadership Affecting The Operational Effectiveness Of Community College Teachers In The Northeastern Region 2019-12-28T20:29:16+07:00 Piyanuch Thaweesuk Prapatpong Senarit Olan Kanchanakas <p>The purpose of the research were 1) to investigate the desirable qualities of academic&nbsp;leadership affecting the operational effectiveness of community college teachers in the&nbsp;northeastern region of Thailand and 2) to propose the practical guidelines for improving the&nbsp;qualities of academic leadership affecting the operational effectiveness of community college&nbsp;teachers in the northeastern region. The sample subjects of the study were two hundred and&nbsp;eighty six full-time and part-time teachers of community colleges in the northeastern region of&nbsp;Thailand in 1/2018. The target population was ten specialists in educational administration<br>selected by purposive sampling. The data was collected by 5-point-rating scale with open-ended<br>questionnaires from the sample subjects and in-depth interview from ten key informants.&nbsp;The data was analyzed by the descriptive statistics: frequency, percentage, mean and standard&nbsp;deviation. Stepwise multiple regression analysis was also employed for the study.&nbsp;The research findings showed that the three major desirable qualities of academic&nbsp;leadership affecting the operational effectiveness of community college teachers in the&nbsp;northeastern region of Thailand consisted of knowledge, responsibilities and skills. The knowledge,&nbsp;responsibilities and skills (predictor variables) effected significantly on the operational effectiveness&nbsp;of community college teachers in the northeastern region at the .01 level. The practical<br>guidelines for improving the operational effectiveness of the teachers included their continuous<br>self-development, assigning clear individual responsibilities based on their abilities and<br>appropriateness, and establishing the administrative structure for improving the academic&nbsp;leadership process.&nbsp;Keywords : Academic Leadership, Operational Effectiveness.</p> 2019-12-28T16:53:18+07:00 Copyright (c) 2019 Chophayom Journal The Influence Patterns Of School Administrators’ Academic Leadership On School Effectiveness Under The Office Of Secondary Educational Service Area 22 2019-12-28T20:29:20+07:00 Yupaporn Klongklaew Prapatpong Senarith Olan Karnchanakas <p>The purposes of the research were 1) to investigate influential types of academic&nbsp;leadership affecting the effectiveness of basic education school administrators under Secondary&nbsp;Educational Service Area Office 22 and 2) to assess the influential academic leadership types&nbsp;affecting the effectiveness of basic education school administrators under Secondary Educational&nbsp;Service Area Office 22 with the empirical data. The sample subjects of the study were three&nbsp;hundred and forty one personnel of basic education schools under the Secondary Educational&nbsp;Service Area Office 22. Krejcie &amp; Morgan table was employed for calculating the sample size. They&nbsp;were selected by simple random sampling. The target population was nine specialists in<br>educational administration selected by purposive sampling. The research instrument was a&nbsp;5-point-rating scale with open-ended questionnaire and in-depth interview form for nine&nbsp;informants. The SPSS computer program was used to analyze data through descriptive statistics,&nbsp;correlation, and factor analysis.&nbsp;1. The research findings showed that the academic leadership of the basic education&nbsp;school administrators under the Secondary Educational Service Area Office 22 consisted of three&nbsp;major factors with thirteen minor factors. The 1st major components were knowledge, tasks and&nbsp;skills. The 2nd major components was academic effectiveness of the basic education school&nbsp;administrators with five subcomponents: teaching profession development, collaborative goal&nbsp;setting, monitoring and feedback of teaching and learning management, environment development&nbsp;and school learning culture and maintaining the good relationships among teachers, students,&nbsp;students’ parents, and community. The 3rd major factors of learning community development&nbsp;with five minor factors: personal mastery, mental models, shared vision, team learning and systems&nbsp;thinking respectively.&nbsp;2. The findings indicated that that the chi-square values were not significantly different&nbsp;from the centers. The X value was 90.88, the degree of freedom (df.) was 72 and the p-value was<br>0.066. The harmonious index (GFI) was 0.967. The harmonic index (AGFI) was 0.930, and the&nbsp;average index of RMR was 0.006. The results indicated that the influential types of academic&nbsp;leadership were consistent with the empirical data.&nbsp;Keywords : Academic Leadership, Effectiveness of Secondary Schools</p> 2019-12-28T17:24:00+07:00 Copyright (c) 2019 Chophayom Journal A Study of Sign Language Phonology 2019-12-28T20:29:23+07:00 Kanphusit Viroja <p>The purpose of this research is to study of sign language phonology. The objectives of&nbsp;the study are classified into three categories as the following: 1. To study the history of sign&nbsp;language, 2. To study the comparison phonology in spoken language and sign language, and 3.To study the units of sign language phonology and other components of the grammar in a&nbsp;different communication channel, or modality. The studies are primarily documentary and&nbsp;descriptive linguistics research. The necessary information collecting data analyzed and&nbsp;categorized from the primary source of books, journals, and articles. The secondary sources are<br>commonly used data collection instruments in case studies such as interview, and observation.&nbsp;The outcome from study, the researcher found that there are 376 signs using a marked&nbsp;hand shape, approximately 286 (76%) of these are produced on the head and neck locations.&nbsp;There are also 517 (81.7%) of signs produced centrally in the head and neck locations are&nbsp;one-handed spoken by the deaf or disorders people in their practical life.&nbsp;Keywords : Sign language, Phonology</p> 2019-12-28T17:40:31+07:00 Copyright (c) 2019 Chophayom Journal A Study on Knowledge and Attitudes of Farmers at Hong Saeng Municipality towards the Use of Organic Fertilizers 2020-01-10T10:15:50+07:00 Ariyachat Singhalert Daenwichai Sayruksa Rungson Singhalert <p>The aims of this study were 1) to study farmers' knowledge and attitude levels about&nbsp;the use of organic fertilizer. 2) To compare farmers' knowledge and attitude levels between two&nbsp;groups, one that has used the organic fertilizer and the other that has never used it. 3) To study&nbsp;problems in and suggestions of using organic fertilizer. The population in this study were 2,871&nbsp;household heads in Tambon Hong Saeng. The sample for this quantitative research consisted of&nbsp;351 farmers, which the number was determined using Taro Yamane formula (Yamane, 1973). The&nbsp;data were collected through a set of questionnaire. Percentage, mean, and standard deviation&nbsp;were used to analyzed data, while an independent sample t-test was used to test the research&nbsp;hypotheses.&nbsp;Keywords : knowledge , attitude , organic fertilizer</p> 2019-12-28T00:00:00+07:00 Copyright (c) 2020 A Study of Client Satisfaction with Civil Registration Services from Local Civil Registry Office at Phu Khiao Sub-district Municipality, Phu Khiao District, Chaiyaphum Province 2020-01-10T10:18:01+07:00 Amara Meknuntapaisit Rungson Singhalert Daenwichai Sayruksa <p>The purposes of this study were 1) to study client satisfaction with civil registration&nbsp;services from local civil registry office at Phu Khiao Sub-district Municipality, Phu Khiao District,&nbsp;Chaiyaphum Province; 2) to compare the satisfaction of clients, different in demographic factors&nbsp;such as genders and careers, receiving civil registration services from local civil registry office at&nbsp;Phu Khiao Sub-district Municipality, and 3) to examine feedback from clients receiving civil&nbsp;registration services from local civil registry office at Phu Khiao Sub-district Municipality. The&nbsp;population consisted of 1,200 clients receiving civil registration services during January to June&nbsp;2019. The sample consisted of 300 clients selected by quota sampling and simple random&nbsp;sampling techniques. The instruments for data collection were rating scale questionnaires. The&nbsp;data analyses were frequency, percentage, standard deviation (SD), t-test, ANOVA, and Fisher's&nbsp;Least Significant Difference (LSD). Content analysis was used to analyze the clients’ feedback.&nbsp;Results showed that the satisfaction level of clients receiving civil registration services was&nbsp;at a high level in all aspects ranging from high to low scores as the convenience of the place, speed&nbsp;of service, staff service manner, and public service equality, respectively. There were statistically&nbsp;significant differences at 0.05 level in the satisfaction of clients in three different types of jobs: Traders&nbsp;or business owners and farmers or daily workers had the same level of satisfaction. Traders or business&nbsp;owners and farmers or daily workers had a higher level of satisfaction than government officers&nbsp;or state enterprise employees. Male and female clients were equally satisfied with civil registration<br>services. Feedback from clients, ranging from high to low scores, was as follows: there should be&nbsp;more clean toilets, civil registration officers should speak politely to clients, in-building signpost and&nbsp;procedures for taking service guideline were needed, more public relation on policy or rule regarding&nbsp;civil registration was required, and there should be clean drinking water provided for clients.&nbsp;Keywords : Satisfaction, civil Registration, local civil registry office</p> 2019-12-28T00:00:00+07:00 Copyright (c) 2020 A Study on Governance Mechanisms for Cross-border Shipping Business in Lancang–Mekong River Basin 2020-01-10T10:20:06+07:00 Komonchanh Phetasa Zhang Yang <p>In the context of the “Belt and Road Initiative”, the Lancang-Mekong cooperation&nbsp;mechanism has integrated “the interconnection” into five directions of cooperation, which puts&nbsp;forward new requirements for shipping management of the Basin. Based on the mixed governance&nbsp;theory, we propose “mixed governance mechanism”, which is to use different governance&nbsp;methods including the bureaucracy, market and network governance styles to solve the<br>corresponding problems in different stages of cross-border shipping development in the basin.&nbsp;The mechanism is designed from four levels: central government, local government, market, and&nbsp;society. Besides, the mechanism gives more reasonable jurisdiction to wading enterprises, citizens,&nbsp;non-governmental organizations, media and other non-government entities to overcome the&nbsp;dilemma of cross-border shipping cooperation.&nbsp;Keywords : Lancang-Mekong river basin, cross-border cooperation, shipping resources, governance mechanism</p> 2019-12-28T00:00:00+07:00 Copyright (c) 2020 Air Travel Behavior and Attitude of Domestic Passengers toward Low Cost Airline Services 2020-01-10T10:21:51+07:00 Chuleewan Praneetham Prasert Sitthijirapat Jaree Phrommana Jutarat Laophram <p>The purpose of the research was to study the air travel behavior and attitude of&nbsp;domestic passengers toward low-cost airline services. The samples of the study were 400 Thai&nbsp;passengers selected by purposive sampling technique. The research instrument was a&nbsp;questionnaire. The data were analyzed by different methods as follows: percentage and&nbsp;frequency were used to analyzed basic data. Mean and standard deviation were used to analyze&nbsp;attitude toward low-cost airline services. Pearson chi-square was used to analyze the relationship&nbsp;between demographic factors on behavior toward air travel, t-test was used to analyze passengers’&nbsp;attitudes toward low-cost airline services with different genders, and One-way-ANOVA was used<br>to analyze passengers’ attitude toward low-cost airline services by age, education, and occupation&nbsp;factors. The study indicated that the main objective for flying was leisure. The respondents came&nbsp;along with 2-3 companions. They used service 1-5 times yearly. Most of them traveled on&nbsp;Monday to Friday, reserved air tickets via airline mobile application. They, mostly, bought tickets&nbsp;1 month in advance, and paid by credit card. Most of them checked in via checked-in counter.&nbsp;They searched and received the information about the airline services from the internet. The&nbsp;research findings revealed that personal factors; gender, age, education, and occupation were&nbsp;highly correlated with consumers’ behavior of low cost airlines at the 0.05 level of statistical&nbsp;significance. The passengers had high level of satisfaction for check-in, boarding service, and&nbsp;baggage services. Results also showed that different gender, age, education, and occupation&nbsp;factors were not difference significantly to attitude of domestic passengers toward low-cost&nbsp;airline services. The information from this research can be used to set a plan for marketing mix&nbsp;strategy of low cost airline in order to increase the number of their customers.&nbsp;Keywords : Air Travel, Behavior, Attitude, Low Cost Airline, Thai Passenger</p> 2019-12-28T00:00:00+07:00 Copyright (c) 2019 Chophayom Journal 与玛哈沙拉坎皇家大学合作的中国高校的教学状况 及问题研究 2020-01-10T10:23:59+07:00 Nuttawud Wunnadon Patcharin Putsri Warakorn Auiyananon Amintra Ainthisaen Nichapha Yasuttamathada <p>本次研究的目的是研究和比较与玛哈沙拉坎皇家大学合作的&nbsp;中国高校的教学状况及问题。研究对象是针对于在与玛哈沙拉坎皇&nbsp;家大学合作的中国高校就读的玛哈沙拉坎皇家大学人文社会科学学&nbsp;院汉语系大四的学生会共计81名,学术合作中国高校有三所即云南&nbsp;师范大学、西南林业大学和红河学院。研究工具是5量级的调查问<br>卷, 共1 6 项, 根据3 位专家的评估, 发现I t e m - O b j e c t i v e&nbsp;Congruence(IOC)值处于0.66-1.00之间,克隆巴赫系数为0.752&nbsp;。分析数据所使用的统计学方法有百分比、平均值、标准差,分析&nbsp;假设的方法有t检验和F检验。研究结论如下:1. 玛哈沙拉坎皇家大学人文社会科学学院汉语系大四学生,认为与玛哈沙拉坎皇家大学合作的中国高校的教学状况及问题,在&nbsp;整体上处于不认可的态度。当分析每个方面时发现,教学状况及问&nbsp;题只有一个方面处于中立的态度,即教学媒体方面;另外三个方面<br>处于不认可的态度,以平均值高低而排列,依次是评估方面、教学&nbsp;与教学技能方面和教师特质方面。2. 玛哈沙拉坎皇家大学人文社会科学学院汉语系大四学生,有班级、就读的合作高校以及成绩的不同,但对与玛哈沙拉坎皇家 大学合作的中国高校的教学状况及问题,在整体上和每个方面却没&nbsp;有显著差异。关键词:状况及问题,教学,汉语系大四学生,学术合作高&nbsp;校</p> 2019-12-28T00:00:00+07:00 Copyright (c) 2020 澜湄合作背景下老挝——中国产能合作的风险及对策 2020-01-10T10:25:33+07:00 Phoummasack Rithikone Huang Dechun <p>摘要:自澜湄合作机制正式提出,中国与老挝产能合作不断深入,中国积极对接老挝“东南亚蓄电池”“变陆锁国为陆联国”的国家&nbsp;战略,与老挝在水电、基建等领域展开合作。本文分析了中国与老&nbsp;挝产能合作的资源禀赋基础、产业基础和国家战略基础,梳理了中&nbsp;国与老挝产能合作形式及领域,归纳了中国与老挝产能合作过程中&nbsp;的市场、政策、违约等主要风险,并从企业和政府两个角度,提出&nbsp;中国企业应建立风险防范的管理机制、老挝政府应提高政府效率等&nbsp;风险防范对策。关键词:澜湄合作, 产能合作, 风险, 对策</p> 2019-12-28T00:00:00+07:00 Copyright (c) 2020 企业国际化中的模仿行为研究:回顾与展望 2020-01-10T10:27:00+07:00 Manothong VONGSAY 张 阳 王 腾 <p>摘要:传统的企业国际&nbsp;化模仿行为研究主要关注国际企&nbsp;业在投资意愿、区位选择和进入&nbsp;模式等前中期的决策模仿行为。随着全球企业国际化战略的持续&nbsp;推进,企业国际化的整体进程逐&nbsp;渐从“走出去”、“走进去”进&nbsp;入“留下去”阶段,而其中模仿&nbsp;行为研究的重心也逐渐转移到国&nbsp;际企业进入东道国市场后的组织&nbsp;间模仿。针对上述研究动态,对&nbsp;国际化前、中和后阶段中国际企&nbsp;业的模仿行为研究进行梳理,并&nbsp;总结其中的主要理论流派。基于&nbsp;现有文献,将企业国际化中的组&nbsp;织间模仿解构为模仿意愿和模仿<br>选择,并识别出惯性、环境不确&nbsp;定、制度距离、行业集中度是模&nbsp;仿意愿的影响因素,经验、选择&nbsp;明晰度、企业身份是模仿选择的&nbsp;影响因素。最后,文章指出未来<br>的研究方向,包括:空间视角下&nbsp;的组织间模仿行为、发展中国家&nbsp;情境下的国际化企业的模仿行&nbsp;为、制造业企业与服务业企业间&nbsp;在国际化模仿行为上的异同、开&nbsp;发组织间模仿的变量测量方法。关键词:企业国际化, 组织间模&nbsp;仿, 进入后阶段, 模仿意愿, 模&nbsp;仿选择</p> 2019-12-28T00:00:00+07:00 Copyright (c) 2020 20 Political Perspectives 2020-01-10T10:28:08+07:00 Kawee Issariwan <p>This book, the 20 Political Perspectives, allows readers to know and understand&nbsp;different political views based on western philosophers and theorists, all of which have reflected&nbsp;thoughts, beliefs, and political evolution that are in some ways similar and different. These&nbsp;elements, i.e., thoughts, beliefs, and political evolution, come from those well-known persons&nbsp;from very old times to this present period.&nbsp;Keywords : Thought, political perspective</p> 2019-12-28T00:00:00+07:00 Copyright (c) 2020 Instruction for Authors Cho Prayom Journal, the Faculty of Humanities and Social Sciences, Rajabhat Maha Sarakham University 2020-01-10T10:29:22+07:00 Editorial Board <p>Cho Prayom Journal is an open access and peer-reviewed journal published&nbsp;semi-annually by the Faculty of humanities and social sciences, Rajabhat Maha Sarakham&nbsp;University. The submitted academic works must relate to review of literature and innovations in&nbsp;humanities and social sciences fields which are published in the form of academic articles,&nbsp;research articles, and book review and not be published in other sources. The summited works&nbsp;might be edited by the reviewer assigned by the editorial board. In order to maintain standard&nbsp;of the journal, the following instructions could be helpful to make references.</p> 2019-12-28T00:00:00+07:00 Copyright (c) 2020