Chophayom Journal https://so01.tci-thaijo.org/index.php/ejChophayom <p>วารสารช่อพะยอม เป็นวารสารในสาขาวิชามนุษยศาสตร์และสังคมศาสตร์ จัดทำโดยคณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏมหาสารคาม มีวัตถุประสงค์เพื่อตีพิมพ์เผยแพร่ผลงานทางวิชาการในสาขาวิชาสังคมวิทยา สาขาศิลปศาสตร์ และศึกษาศาสตร์ มีกำหนดตีพิมพ์เผยแพร่ปีละ 3 ฉบับ ฉบับที่ 1 เดือนมกราคม- เมษายน ฉบับที่ 2 เดือนพฤษภาคม - สิงหาคม ฉบับที่ 3 เดือนกันยายน - ธันวาคม</p> en-US amporn789351@gmail.com (ผู้ช่วยศาสตราจารย์ ดร.อำพร แสงไชยา) pussadeekit@gmail.com (อาจารย์ผุสดี กิจบุญ) Tue, 31 Dec 2024 05:16:45 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Impact of Large Language Model on the Translation Profession: Opportunities and Challenges for Human Translators https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/275821 <p>This study examines the role of Large Language Model (LLM) AI in translation, focusing on its capabilities and the potential risks it poses to human translators. LLM, a form of artificial intelligence trained on massive datasets across multiple languages, has shown significant proficiency in natural language processing and translation tasks. This has led to increased reliance on LLM for translation across various professions, raising concerns about the displacement of human translators. The study investigates the advantages and disadvantages of LLM in translating texts between Thai and English comparing to human translators. Despite the AI's remarkable speed and ability to handle over 100 languages, challenges remain in ensuring cultural appropriateness, linguistic consistency, and contextual understanding. Additionally, the study highlights the potential biases in AI outputs and the risk of hallucinations—where AI generates plausible but incorrect translations.<br />Human translators are found to have an edge in handling complex, context-dependent tasks and maintaining high-quality translations. However, LLM's ability to quickly produce translations makes it a competitive alternative, especially for large-scale, general-purpose translation tasks. The study concludes with recommendations for translators to adapt by developing specialized skills, embracing continuous learning, and leveraging AI tools to enhance their work.</p> <p><strong>Keywords:</strong> Large Language Model, AI translation, translation quality, human translators, natural language processing</p> Charit Senapa, Pannatee Sattayaporn, Lalita Samrittitanon Copyright (c) 2024 Chophayom Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/275821 Tue, 31 Dec 2024 00:00:00 +0700 The Design of Clothes from Handwoven Mudmee Fabrics by the Principles of Art Composition https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/273830 <p>Handwoven Mudmee fabrics are craftsmanship that have been created in aspects of production since ancient times. It has cultural and daily life values regarded as the craftsmanship that can be worn in everyday life, special occasions, and traditional festivals. Its patterns have been developed continually since the past until the present day based on humans' behavior and the way of life. Presently, handwoven Mudmee fabrics become more popular. It has been developed further in aspects of its concept, marketing, and creation techniques regarding colors, textiles, weaving techniques, and design process. According to this, handwoven Mudmee fabrics become a creative product that responds to consumers’ needs. The designing, developing, and creating processes correspond to the goals and principles of products and fashion design. The principles of art composition are used as the main element for the designing process. In the design process, inspiration, concepts, clothing styles, dressmaking techniques, repetition, rhythm, pattern, descending order, direction, harmony, contrast, balance, and unity are used to design products. The designed products become creative, outstanding, interesting, and unique in order to respond to the needs of consumers. The authors study and synthesize the qualitative studies that the interviews conducted to elicit the data from the representatives of the indigo weaving groups, handwoven Mudmee fabrics sellers, and experts in the field of fashion design. The results revealed a positive appreciation, support, and suggestion towards the designed product that was evaluated through the questionnaires. The statistical analysis of perceived value and the number of likes and shares on social media revealed that many designed products received 2,000 to 3,000 likes and shares, including 90 to 95 percent of positive comments and interactions. According to the results, this information is a practical guideline to develop the design process.</p> <p><strong>Keyword:</strong> Handwoven Mudmee fabrics, fashion design, Thai-Isan Fabric, elements of art, products design</p> Nakawee Danlapol, Wannakorn Oonvised Copyright (c) 2024 Chophayom Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/273830 Tue, 31 Dec 2024 00:00:00 +0700 Editorial https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/278284 <p>Editorial</p> Amporn Saengchaiya Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/278284 Tue, 31 Dec 2024 00:00:00 +0700 Contents https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/278285 <p>Contents</p> Editorial department Chopayom Journal Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/278285 Tue, 31 Dec 2024 00:00:00 +0700 Developing Management Potential of Community Enterprise Group to Advance to the Status of a Model Community Enterprise: a Case Study of Ban Nong Kung Silk Production Community Enterprise Group. Nong Kung Si Subdistrict, Non Sa-At District, Udon Thani Province https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/275898 <p>This research aimed to study the situation of the development of the management potential of community enterprise groups to upgrade them to become model community enterprises, to study the opinions of group members on the development of the management potential of community enterprise groups, and to organize activities to develop the management potential of community enterprise groups according to the needs of the groups. The research methodology used a mixed research methodology, both quantitative and qualitative research. The study selected the community enterprise group of silk production in Ban Nong Kung, Nong Kung Sri Subdistrict, Non Sa-at District, Udon Thani Province. The population and sample were 41 members of the community enterprise group for quantitative data collection and selected key informants for qualitative data collection through in-depth interviews and observation. Data were analyzed using descriptive statistics, while recommendations were analyzed using descriptive analysis. The results of the study found that the current situation of the development of the management potential of community enterprise groups was initiated by Ms. Nikorn Kaewwisai, who was interested in and intended to promote mulberry planting and silk farming in the community. She established the Nong Kung Silk Production Community Enterprise and began expanding the network and registering it as a community enterprise with assistance from various government agencies. Currently, the Nong Kung Silk Production Community Enterprise Group can generate income for the community and has received awards of honor from various agencies. The group has been certified with Thai silk product standards. The study of group members' opinions on the development of community enterprise group management potential found that the overall was at a high level. When considering each aspect, it was found that the leadership aspect had the highest average value, followed by participation aspect, and finance aspect was the lowest.</p> <p><strong>Keywords:</strong> Community Enterprise, Potential, Udon Thani</p> Saranya Charoensiri, Saran Charoensiri Copyright (c) 2024 Chophayom Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/275898 Tue, 31 Dec 2024 00:00:00 +0700 Relationship Between Organizational Culture and Good Membership Behaviors of Tambon Administrative Organization Employees in Chana DIstrict, Songkhla Province https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/277265 <p>The development of organizational culture and the behavior of good membership among employees play a crucial role in enhancing work efficiency. The purposes of this research were 1) to study organizational culture of Tambon administrative organization employees in Chana district, Songkhla province. 2) To study good membership behaviors of Tambon administrative organization employees in Chana district, Songkhla province. And 3) to study relationship between organizational culture and good membership Behaviors of Tambon administrative organization employees in Chana district, Songkhla province. The sample group were 226 government employee, employees hired for missionsn, and general employees of Tambon administrative organization employees in Chana district, Songkhla province. Statistics used in data analysis include frequency, percentage, mean, standard deviation, analysis of reference statistics or inferential statistics, Pearson s product moment correlation coefficient.<br />The results found that (1) subdistrict administrative organization employees Chana district, Songkhla province, organizational culture was seen to be at the highest level overall, average was at the highest level in 2 areas, mission culture and participatory culture. 2) Level of good membership behaviors of Tambon administrative organization employees in Chana district, Songkhla province, the overall level was at the highest level, average was at the highest level in every aspect. And 3) organizational culture related to good membership behaviors of Tambon administrative organization employees in Chana district, Songkhla province at the statistical significance level of 0.05. This results in a stronger organizational ability to collaborate, with higher employee cooperation and responsibility, ultimately leading to improved<br />organizational efficiency and long-term success.</p> <p><strong>Keywords:</strong> Organizational Culture, Membership Behaviors, Subdistrict Administrative Organization</p> Wipawadee Kaewchuay, Tanayu Phuwittayathorn Copyright (c) 2024 Chophayom Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/277265 Tue, 31 Dec 2024 00:00:00 +0700 Administrative Planning of Waste Management for Environmental Development in the Phadungphan Phatthana Community in the Nong Chok Area of Bangkok to Create Sustainability https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/273737 <p>The planning and management of waste to improve the environment in the Phadungphan Phatthana in the Nong Chok area of Bangkok to create sustainability is crucial for achieving sustainability and enhancing the quality of life for residents. The primary issue identified is the increase in waste volume and improper waste management, which negatively impacts the environment, health, and the quality of life in the community. Therefore, this research aims to study effective waste management methods in the community and promote community participation in waste management and environmental development sustainability. This research is action-oriented, using methods to survey and analyze waste management practices in the Phadungphan Phatthana Community, including promoting community involvement. The study findings indicate that reducing waste at the source, efficient waste separation, recycling, and proper waste disposal are key factors for effective waste management. Additionally, raising awareness and educating the community, establishing a community committee for waste management, and encouraging public participation in all stages of waste management help the community engage in sustainable environmental development. The research results highlight that campaigns and education, creating incentives for waste separation and recycling, and promoting community involvement are essential for effective and sustainable waste management. The findings can serve as a model for developing waste management in other communities and improving the quality of life and environmental sustainability.</p> <p><strong>Keywords:</strong> Environment, Waste Management, Sustainability</p> Piraporn Konkhum, Chanphen Tonsakun-aree, Anuchama Toobkaew, Somkid Chaiponoi, Tosaporn Mahamud Copyright (c) 2024 Chophayom Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/273737 Tue, 31 Dec 2024 00:00:00 +0700 Development of Third Language Short Course to Enhance the Potential of Personnel in Tourism Industry : A Case Study of Khao Sok National Park, Suratthani https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/274643 <p>This research aims to 1) study the demand for a third language for guiding tours by tour guides working in Khao Sok National Park, Suratthani Province, and 2) develop a prototype short course in a third language for guiding tours in Khao Sok National Park. It employs a mixed-methods approach, qualitative and quantitative, comprising five steps: step 1 involves studying basic information through qualitative research, gathering data via group discussions with 15 participants, including tour guides and individuals<br />involved in tourism activities in the area. step 2 involves drafting the curriculum through qualitative research, again using group discussions<br />with a curriculum drafting committee of five members. step 3 is the evaluation of the draft curriculum through quantitative research, using questionnaires completed by three foreign language tourism experts. step 4 involves testing the curriculum and studying the results through quantitative research, with questionnaires completed by 50 training participants. step 5 is the revision of the curriculum, a qualitative step, using group discussions with the five-member curriculum drafting committee. The research results from Step 1 identified the tour guides' needs for third language development in the area. Step 2 resulted in a draft curriculum for a French language course for trekking activities in Khao Sok National Park. In Step 3, experts agreed that the curriculum details were 100% appropriate for implementation. Step 4 found that satisfaction levels with the course were very high in all aspects. In Step 5, the committee<br />revised the curriculum to enhance its relevance and user-friendliness. The short course in a third language developed through this research is aligned with the actual tourism situation in the area and meets the real needs of its users. It can be used as a prototype and further developed into a travel guide in other foreign languages.</p> <p><strong>Keywords:</strong> Short course development, third language, personnel potential enhancement, tourism industry, Khao Sok National Park,</p> Nutchanan Satjachaleaw, Yoksamon Jeaheng, Tuangkarn Watthanaboon, Intareeya Leekancha Copyright (c) 2024 Chophayom Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/274643 Tue, 31 Dec 2024 00:00:00 +0700 News Topic Selection Affecting the Expectation of Gen Y Viewers in Bangkok Towards Rueng Lao Chao Nee Program https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/275889 <p>The study on news topic selection affecting the expectation of Gen Y in Bangkok towards RUENG LAO CHAO NEE program aims to: 1) Investigate the news topic selection of the morning talk show. 2) Examine the expectations of Gen Y viewers in Bangkok towards the morning talk show. And 3) Examine the influence of news topic selection on the expectations of Gen Y viewers in Bangkok. The sample for this study consists of 230 male and female Gen Y viewers, aged 27-44, residing in Bangkok. Questionnaires were used as the data collection tool, and the data was analyzed using Pearson Product Moment Correlation statistics.<br />The study found that: 1) Most respondents choose to watch RUENG LAO CHAO NEE program based on topics of public concern, particularly those related to societal warnings, to stay informed for their safety and to share this information with others, as well as to apply it in their daily lives. 2) The majority of respondents expect RUENG LAO CHAO NEE program to keep them informed about events, allowing them to stay updated on societal developments. And 3) news topic selection affecting the expectation of Gen Y in Bangkok towards RUENG LAO CHAO NEE program, with statistical significance at the 0.01 level.</p> <p><strong>Keywords:</strong> news topic selection, expectation of viewers, RUENG LAO CHAO NEE program</p> Benyapa Homthong, Pornprom Chomngam Copyright (c) 2024 Chophayom Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/275889 Tue, 31 Dec 2024 00:00:00 +0700 Factors Influencing Retention of the Employees of Emme Power 2789 Company https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/276343 <p>Emme Power 2789 Co., Ltd. recognizes the importance of employee retention and conducted a survey to gauge employee satisfaction. The objective of this research was to investigate the factors influencing employee turnover at Emme Power 2789 Co., Ltd. and to identify strategies for improving the work environment to enhance employee retention. The target population for this study consisted of all 87 employees at Emme Power 2789 Co., Ltd. A sample size of at least 72 employees was determined using an online survey to collect data on various factors influencing employees' decisions to stay or leave the organization, such as job satisfaction, relationships with coworkers and supervisors, benefits, and development opportunities.<br />The data analysis revealed that a majority of employees were satisfied with their work at Emme Power 2789 Co., Ltd., particularly in terms of relationships with supervisors and coworkers, indicating a positive work environment within the organization. However, the research also highlighted that some employees felt a lack of opportunities for professional development, a significant factor influencing their long-term commitment to the company. Upon closer examination, it was found that the strongest predictor of employee retention was the quality of relationships with supervisors and coworkers.<br />The research findings indicated that Emme Power 2789 Co.,Ltd. had a strong foundation in interpersonal relationships within the organization. However, to enhance its competitive advantage and retain talented employees, the company should prioritize employee development, particularly by creating opportunities for learning and skill development. Additionally, improving employee benefits and working conditions would be crucial in boosting employee satisfaction and loyalty.</p> <p><strong>Keywords:</strong> Employee retention, Factors affecting employee retention, Emme Power 2789 Company</p> Nantana Pumrueang Copyright (c) 2024 Chophayom Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/276343 Tue, 31 Dec 2024 00:00:00 +0700 The Credibility of Reporters on 'Zach Lao Mouth Khaow' Show Impact on Satisfaction of Gen Y Viewers in Bangkok https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/275983 <p>The study on the credibility of reporters on 'Zach Lao Mouth Khaow' show impact on satisfaction of Gen Y viewers in Bangkok aims to achieve the following objectives: 1) To examine the credibility of reporters on 'Zach Lao Mouth Khaow' show; 2) To study the satisfaction of Gen Y viewers in Bangkok towards 'Zach Lao Mouth Khaow' show; 3) To investigate the relationship between the credibility of reporters on 'Zach Lao Mouth Khaow' show and satisfaction of Gen Y viewers in Bangkok. The sample for this study consists of 231 male and female Gen Y viewers, aged 21-37, residing in Bangkok. Questionnaires were used as the data collection tool, and the data was analyzed using Pearson Product Moment Correlation statistics.<br />The results revealed that: 1) The majority of the respondents consider expertise to be the most important factor contributing to the credibility of reporters on 'Zach Lao Mouth Khaow' show. Viewers feel confident in the reporters who use specialized knowledge in investigating the facts of the news content, citing references to ensure the accuracy of the information presented, along with the extensive experience accumulated by the reporters, which further enhances viewer trust. 2) The majority of respondents emphasize the importance of surveillance. They are satisfied with the news presented on 'Zach Lao Mouth Khaow' show, as it is up-to-date and follows current trends, helping viewers stay informed, stay in the social loop, be aware of people, and avoid becoming victims of society. 3) The credibility of reporters on 'Zach Lao Mouth Khaow' show affecting on the satisfaction of Gen Y viewers in Bangkok, with statistical significance at the 0.01 level.</p> <p><strong>Keywords:</strong> reporters, Zach Lao Mouth Khaow' show, viewers' satisfaction, Gen Y</p> Jirapreeya Upatham, Pornprom Chomngam Copyright (c) 2024 Chophayom Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/275983 Tue, 31 Dec 2024 00:00:00 +0700 Media Exposure Behavior of Thai Television Drama by Kantana Group Public Company Limited, Affecting Uses and Gratification of Generation Z Viewers in Bangkok https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/275660 <p>A Study on media exposure behavior of Thai television drama by Kantana Group Public Company Limited, affecting uses and gratification of Generation Z viewers in Bangkok. The objectives of this study are : 1) To investigate the exposure to Thai television dramas by Kantana Group Public Company Limited among<br />Generation Z viewers in Bangkok. 2) To examine the uses and gratification derived from Thai television dramas by Kantana Group Public Company Limited among Generation Z viewers in Bangkok. 3) To study media exposure behavior of Thai television drama by Kantana Group Public Company Limited, affecting uses and gratification of Generation Z viewers in Bangkok. The sample for this study consists of 200 Generation Z television drama viewers aged 18-27, both male and female, residing in Bangkok. Questionnaires<br />were used as the data collection tool, and the data was analyzed using Pearson Product Moment Correlation statistics.<br />The results of the study reveal that 1) The majority of the sample group considered the capability is the most important media exposure behavior to Thai television dramas, especially drama’s engaging content and plot development. 2) The sample group viewed temporary escape from reality as the most important aspect of uses and gratification, as it provided entertainment and enjoyment after watching the dramas. 3) Media exposure behavior of Thai television drama by Kantana Group Public Company Limited, affecting uses and gratification of Generation Z viewers in Bangkok, with statistical significance at the 0.01 level.</p> <p>Keywords: public relations strategy, social media, decision-making process, event marketing, customer groups</p> Bowonwong Suknuck, Pornprom Chomngam Copyright (c) 2024 Chophayom Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/275660 Tue, 31 Dec 2024 00:00:00 +0700 Music for the Gu Worship Ceremony Ban Khon Sawan, Khon Sawan District, Chaiyaphum Province https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/277053 <p>Music in the Gu Worship Ceremony at Ban Khon Sawan, Khon Sawan District, Chaiyaphum Province The purpose of this study is to investigate the history of the Gu Worship Ceremony, the music used in the ceremony, and the role of the ceremony in the community. The informants for this research included local experts, practitioners, and general community members, selected through purposive sampling. The research tools used were interviews and observation guides. Data were collected from documents and fieldwork and analyzed according to the research objectives. The findings are presented in a descriptive and analytical format. The research findings are as follows: 1. History of the Gu Worship Ceremony: The Gu Worship Ceremony at Ban Khon Sawan, Khon Sawan District, Chaiyaphum Province, is a ritual passed down through generations. It involves honoring the spirits of ancestors believed to dwell at Non Gu. These spirits are thought to include "Phi Uppahat" or "Pujao Non," as well as other spirits responsible for safeguarding valuable items stored in the area. 2. Music Used in the Ceremony: The musical instruments used in the Gu Worship Ceremony include the khaen (a traditional bamboo mouth organ), klong thon (a traditional drum), and khong (a gong). Songs performed during the ceremony include "Lai Nok Saew Bin Soen" and "Lai Soeng Bang Fai." 3. Role of the Ceremony in the Community: The Gu Worship Ceremony plays two key roles in the community of Ban Khon Sawan: Spiritual Role: It reinforces spiritual beliefs and the connection to ancestral spirits. Social Role: It fosters unity and strengthens the bonds among community members.</p> <p><strong>Keywords:</strong> Ku ceremony, rituals, ceremonial music</p> Piyanan Nawkamdee, Wutthisit Jeerakamon, Wikornkit Inchan, Jarernchai Sangaroon, Sakuna Pantura Copyright (c) 2024 Chophayom Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/277053 Tue, 31 Dec 2024 00:00:00 +0700 Guidelines for Human Capital Development to Promote the Business Morlam Folk Art https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/276364 <p>The objective of this research were to 1) Study the general conditions of human capital development in promoting the folk art business of Morlam 2) Study the process of human capital development in promoting the folk art business of Morlam 3) Study the guidelines for human capital development in promoting the folk art business of Morlam. This research was conducted using indepth interview techniques using semi-tructured interviews from 15 key informants. The study found that: 1. Artists love and are proud of Morlam art, are determined to practice and develop their talents. To be Morlam artists can generate income for the artists. The unique identity of Morlam can attract tourists and create economic value. The weakness of Morlam is the lack of knowledge in managing the Morlam Circle. Moreover, the income of Morlam still depends on hiring from the host. The opportunity is to use social media channels Tiktok, Youtube, Facebook for spreading to the new generation more, the government and private sectors support investment. The obstacle is that the Morlam circle has high competition in the entertainment industry both domestically and internationally. 2. Input factors include: 1. Human resource development 2. Resource management 3. Application of technology. Process: 1. Potential development through education and training 2. Evaluation 3. Networking and cooperation 4. Application and extension 5. Professional management. Output: 1. Popularity dimension 2. Personnel dimension 3. Economic dimension 4. Social dimension 3. Morlam Culture should be instilled so that artists have love and pride in the Morlam profession and the Morlam circle structure should be adjusted. In addition, there should be a human capital development system that has skills, knowledge, and abilities that must adapt to the changes of the era.</p> <p><strong>Keywords:</strong> Morlam, Traditional arts and crafts business, Human capital development</p> Rungkanya Pochaisan Copyright (c) 2024 Chophayom Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/276364 Tue, 31 Dec 2024 00:00:00 +0700 Literary Analysis of the Story of the Nine-Tailed Dog for Creative Dan ce Phatom Phak https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/272526 <p>The purpose of this research was to study the Literary analysis of the story of the Nine-tailed dog. The objective of the create choreography principles. This research aimed to: explore literature, specifically the Nine-Tailed Dog Story. This has been interpreted through a dance performance called the Pathomphak series. The instruments used were interviews. It is both structured and unstructured. The result of the study was presented by descriptive analytics. The result of this research found that the legend of Mae Posop (Goddess of Grain) which origined from the story of ninetailed dog. This was Thai and Chinese literature. The outstanding characteristic of the nine-tailed dog was kind and helpful. The story told that the nine-tailed dog stole some food from the heaven by dipping his tail into the pile of rice, then came down to the earth, and gave the rice to humans. In the ancient time, Mae Posop made the fertile land, so humans worshiped her until the present. This led to create the choreography related to this phenomenon. The researchers used the Thai dance principle to determine the concept, process the data, determine the scope and elements. These elements are costumes, music and a dancing performance. The researchers used them to create the the beautiful and aesthetic choreography called the "Pathomphak" series. were dog-shaped lines on many cliff shelters and cave walls. For example, at Lat Bua Khao Subdistrict, Sikhio District, Nakhon Ratchasima Province. In this study, the researcher applied the principles of artificial intelligence to the field of cognitive thinking. In data processing, scoping involves defining information and determining other elements including costumes, music, and dance procedures. Previously used to generate artificial dance pieces, it evolved into a form of creative performance. Exploring the concepts and theories of aesthetics in dance.</p> <p><strong>Keywords:</strong> Pathomphak, literature, stories telling, nine-tailed do</p> Sudarat Atayaphan, Theerawat Chiangkham, Nattawut Khlainu, Phakkapon Thawongklang, Juthamat Tunkham, Phitchayanan Yotha Copyright (c) 2024 Chophayom Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/272526 Tue, 31 Dec 2024 00:00:00 +0700 A Study of Figures of Speech in Chinese Song Lyrics: A Playlist of Tik Tok Chinese Songs https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/276664 <p>This research aims to study the metaphorical expressions found in Chinese songs from the "Chinese Tik Tok Songs" playlist. It applies the concept of metaphors relevant to both Thai and Chinese languages and categorizes metaphorical expressions based on the types that are commonly shared between Thai and Chinese. These categories include 1) similes, 2) personification, 3) metonymy, and 4) hyperbole. The study collected songs from the "Chinese Tik Tok Songs" playlist on the Spotify application, totaling 17 songs. The study found that metaphorical expressions of type 1) similes account for 12 songs, making up 70.59%, often featuring connecting words for comparison, such as the words 像 (xiàng) meaning "like" and 如 (rú) meaning "like" or "similar to". Type 2) personification includes 6 songs, representing 35.29%. Type 3) metonymy comprises 11 songs, making up 64.71%, with most Chinese songs using words that express or convey meanings widely known or understood by the public. Lastly, type 4) hyperbole consists of 13 songs, representing 76.47%. The use of hyperbolic metaphorical expressions often goes beyond reality and is more exaggerated than what is typically experienced in the real world. Such hyperbolic expressions are frequently found in songs related to love, disappointment, sadness, and sorrow. These metaphorical expressions in Chinese songs reflect various perspectives and viewpoints of the Chinese people, showcasing their choice of comparative words and expressions that align with their way of life, culture, and nature.</p> <p><strong>Keyword:</strong> Figures of Speech, Chinese Songs, Tik Tok Applications</p> Natthakhanin Nicharom, Chatuwit Kaewsuwan Copyright (c) 2024 Chophayom Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/276664 Tue, 31 Dec 2024 00:00:00 +0700 Language Errors Analysis in Video Projects by Vietnamese Exchange Students in a Short Course at Udon Thani Rajabhat University https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/277464 <p>This study examines language errors in video projects produced by Vietnamese exchange students, focusing on pronunciation, grammatical, and lexical challenges. Employing a qualitative-descriptive design, the analysis reveals that pronunciation errors, such as consonant mispronunciations and sound omissions, are the most frequent, reflecting the influence of native language phonology. Grammatical errors, primarily in sentence structure and verb tense, underscore the impact of syntactic differences between Vietnamese and English, while lexical errors, though less frequent, highlight the need for contextual vocabulary knowledge. Findings emphasize the importance of targeted instruction in pronunciation, grammar, and vocabulary to enhance spoken English proficiency among Vietnamese learners. These insights not only address the challenges posed by language transfer but also contribute to the development of effective ESL teaching strategies, equipping educators to better support Vietnamese and similar EFL learners in overcoming language acquisition barriers.</p> <p><strong>Keywords:</strong> EFL, Pronunciation errors, Grammar errors, Lexical errors, Exchange students</p> Asadang Suwanpakdee, Narakorn Janlawong, Pitchayanin Inla Copyright (c) 2024 Chophayom Journal https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/277464 Tue, 31 Dec 2024 00:00:00 +0700 Recommendations for authors https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/278280 <p>วารสารช่อพะยอมคณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏมหาสารคาม มีนโยบายส่งเสริมเผยแพร่ผลงานวิชาการ และงานวิจัยที่มีคุณค่าต่อการพัฒนาองค์ความรู้ทางวิชาการและเป็นสื่อกลางในการแลกเปลี่ยนความคิดเชิงวิชาการ โดยมีขอบเขตเนื้อหาครอบคลุมวิทยาการด้านมนุษยศาสตร์และสังคมศาสตร์ จัดพิมพ์ปีละ 3 ฉบับ ผลงานที่ได้รับการพิจารณาตีพิมพ์ในวารสารจะต้องมีสาระเป็นงานที่ทบทวนความรู้เดิม หรือสร้างองค์ความรู้ใหม่ รวมทั้งข้อคิดที่เป็นประโยชน์ต่อผู้อ่าน ซึ่งอยู่ในรูปแบบงานเขียน 3 ประเภท คือ บทความวิชาการ บทความวิจัย และบทปริทัศน์หนังสือ ซึ่งจะต้องเป็นงานที่ไม่เคยตีพิมพ์เผยแพร่ในวารสารอื่นใดมาก่อน และไม่อยู่ระหว่างพิจารณาลงพิมพ์ในวารสารใด ๆ บทความต้องได้รับการแก้ไขปรับปรุงตามที่กองบรรณาธิการ และผู้ทรงคุณวุฒิเห็นสมควร ทั้งนี้เพื่อให้วารสารมีคุณภาพในระดับมาตรฐานสากล และนำไปอ้างอิงได้</p> Editorial Board Chopayom Journal Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/278280 Tue, 31 Dec 2024 00:00:00 +0700 Cover https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/278282 <p><strong>วารสารช่อพะยอม CHOPHAYOM JOURNAL</strong><br />ปีที่ 35 ฉบับที่ 3 พุทธศักราช 2567<br />ISSN 3057-0115 (Print)<br />ISSN 2730-1826 (online)<br />หน่วยงานที่รับผิดชอบ : คณะมนุษยศาสตร์และสังคมศาสตร์<br />มหาวิทยาลัยราชภัฏมหาสารคาม<br /><strong>วัตถุประสงค์</strong><br />1. เพื่อส่งเสริมและเผยแพร่ผลงานวิจัยและผลงานทางวิชาการสาขา<br />สหวิทยาการด้านมนุษยศาสตร์และสังคมศาสตร์ ศิลปศาสตร์ และสังคมวิทยา<br />2. เพื่อเป็นสื่อกลางในการแลกเปลี่ยนเรียนรู้ทางวิชาการในสาขา<br />สหวิทยาการด้านมนุษยศาสตร์และสังคมศาสตร์ ศิลปศาสตร์ และสังคมวิทยา<br />3. เพื่อส่งเสริมให้นักวิชาการและผู้สนใจได้นำเสนอผลงานวิชาการ<br />ในรูปแบบบทความวิชาการ<br />4. เพื่อเป็นแหล่งข้อมูลในการเรียนรู้สาขาสหวิทยาการด้านมนุษยศาสตร์<br />และสังคมศาสตร์ ศิลปศาสตร์ และสังคมวิทยา<br /><strong>ที่ปรึกษา :</strong><br />ผู้ช่วยศาสตราจารย์ ว่าที่พันตรี ดร.กิตติกรณ์ บำรุงบุญ คณบดี<br />ผู้ช่วยศาสตราจารย์ ดร.สิปปีย์ ชยานุสาสนี จันทร์ดอน รองคณบดี<br />ผู้ช่วยศาสตราจารย์ ดร.จินดา แก่นสมบัติ รองคณบดี</p> Editorial department Chopayom Journal Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/278282 Tue, 31 Dec 2024 00:00:00 +0700 Editorial Board https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/278283 <p>Editorial Board</p> Editorial Board Chopayom Journal Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so01.tci-thaijo.org/index.php/ejChophayom/article/view/278283 Tue, 31 Dec 2024 00:00:00 +0700