CHERAMAKARA, N.; KERDCHOOCHUEN, J.; JANGJAIDEE, S.; SASIBHADHNAWONG, S. Commercial Product Naming Practice in Thai Airline Business: An Examination of Language Choice and Names Used. Executive Journal, [S. l.], v. 40, n. 2, p. 95–107, 2020. Disponível em: https://so01.tci-thaijo.org/index.php/executivejournal/article/view/243640. Acesso em: 15 sep. 2026.