Pongpaew, W. (2020) “The Use and Gratification of Social Media on Purchase Intention via Customer Brand Engagement of Gen X and Millennials”, Executive Journal, 40(2), pp. 34–50. Available at: https://so01.tci-thaijo.org/index.php/executivejournal/article/view/242020 (Accessed: 19 April 2024).