Pongpaew, Wimmala. “The Use and Gratification of Social Media on Purchase Intention via Customer Brand Engagement of Gen X and Millennials”. Executive Journal 40, no. 2 (December 17, 2020): 34–50. accessed September 11, 2026. https://so01.tci-thaijo.org/index.php/executivejournal/article/view/242020.