1.
Pongpaew W. The Use and Gratification of Social Media on Purchase Intention via Customer Brand Engagement of Gen X and Millennials. Executive Journal [internet]. 2020 Dec. 17 [cited 2026 Jan. 6];40(2):34-50. available from: https://so01.tci-thaijo.org/index.php/executivejournal/article/view/242020