Swasdison N, Prajaknate P. The Analysis of the Content Marketing Strategies of Cosmetic Brands Affecting the Engagement of TikTok Users. Executive Journal [internet]. 2023 Jun. 28 [cited 2026 Jan. 7];43(1):1-23. available from: https://so01.tci-thaijo.org/index.php/executivejournal/article/view/265770