Executive Journal

Characteristics of Individuals and Knowledge Transfer Activities from Pre-Retirement Employees to the New Generation in the Organization

Ketsaraporn Suttapong — 2024-12-19

Knowledge transfer within an organization is highly important, particularly knowledge from pre-retirement employees to new generation. This transfer process is significant to prevent valuable knowledge from being lost upon the retirement of experience employees, ensuring its continuity within the organization. Therefore, the organization requires to implement strategic plans to encourage experienced employees to willingly transfer their knowledge to newer employees in order to prevent any disruptions or delays in key operations and support ongoing operational continuity despite employee retirements. This article aims to highlight the characteristics of individuals that influence knowledge transfer, including the credibility of the sender, trust, and motivation. It, additionally, proposes activities that facilitate internal knowledge transfer within organizations, such as the extraction of lessons learned, mentoring system, and coaching from pre-retirement employees to new generation. Organization can adopt these activities as a framework for transferring knowledge to new generation, enabling them to develop the necessary knowledge and understanding to perform tasks effectively with minimal errors.

Guidelines for the Development of Regulatory Oversight in the Thai Bond Market: A Comparative Study of Thailand and Singapore

Chamaikan Tongfook — 2024-12-19

This study scrutinizes the regulatory inconsistencies in Thailand's bond market, attributing these issues to fragmented oversight by multiple regulatory bodies, leading to overlapping responsibilities and incoherence. It highlights the Thai Bond Market Association's (ThaiBMA) limitations as a Self-Regulatory Organization (SRO) lacking legal authority to perform its duties fully. By comparing Thailand's and Singapore's bond market regulatory frameworks, the research identifies Thailand's top-down, layered structure as a barrier to effective governance. It recommends restructuring Thailand's regulatory agencies and enhancing ThaiBMA's legal authority to function as a fully operational SRO, akin to Singapore's SGX. The study proposes measures to improve regulatory efficiency and develop Thailand's bond market to boost investor confidence and maximize its potential. The findings offer valuable insights for policymakers, regulatory bodies, financial institutions, and investors regarding regulatory structures and the role of SROs in Thailand and Singapore.

A Conjoint Analysis for Developing Innovative Handicraft Products Based on Udon Thani World Heritage Trail

Somphoom Sawaengkun — 2024-12-19

This research project had a purpose to find the combination between the attribute and level of innovative handicraft products in the community context following the Udon Thani World Heritage Trail to be used as a guideline for product development. The mixed method research methodology that combined both quantitative and qualitative research were employed in this study. Collected data by questionnaires from high-quality tourists and general tourists, both Thais and foreigners, totaling 200 people, were used and analyzed by the conjoint analysis technique. The results of the study found that the important product characteristics or components that should be used as a guideline for developing creative handicraft products in the community context along the Udon Thani World Heritage Trail as a whole included emphasizing quality and delicacy, uniqueness of the product, patterns and colors, and emphasizing natural materials and local uniqueness used in production.

Digitalization and Inclusive Growth: Examining the Effects on Female Labor Market Outcomes in ESCAP Member Countries

Sarunya Sanglimsuwan — 2024-12-19

This study investigates the impact of digitalization on female labor market outcomes across 60 ESCAP member countries from 1999 to 2023. Using panel data regression analysis, this study examines the effects of internet usage, ICT goods exports, and ICT service exports on female labor force participation. The findings reveal a complex relationship between digitalization and women's employment. Internet usage and ICT service exports generally show positive relationship with female labor market participation, while ICT goods exports demonstrate negative relationships. The study also highlights the significant roles of economic growth, trade openness, education, and women's political representation in shaping female labor market outcomes. The results suggest that while digitalization offers career opportunities for women, its benefits are not uniformly distributed. These findings highlight the need for targeted policies such as promoting women's participation in ICT services and addressing barriers in ICT goods manufacturing. The study contributes to the literature by revealing the complex and multifaceted impacts of different aspects of digitalization on female labor market outcomes across diverse economies, offering insights for policymakers seeking to harness digital technologies for inclusive growth and gender equality in the evolving digital economy.

Effects of Social Media Exposure to Beauty Bloggers on Decision to Buy Foundation Products among Bangkokians

Marisa Sethaseree — 2024-12-19

The research objectives were 1) to study the differences of demographic characteristics that influenced decision to buy foundation products through online channels, 2) to investigate the influences of beauty bloggers on decision to buy foundation products through online channels, and 3) to study the beauty blogger communication guidelines that influenced decision to buy foundation products through online channels. The samples were 167 online foundation products customers and beauty bloggers followers living in Bangkok. The research tool used was a questionnaire. Together with this, the in-depth interviews were conducted the five sampled populations. The research findings showed that the different demographic characteristics including gender, age, education, occupation, and monthly income did not have an effect on decision to buy foundation products through online channels. The credibility of the beauty bloggers, likewise, affected the decision to buy the foundation products through online channels. Furthermore, the beauty blogger communication guidelines were as follows: communicating the foundation products experience, presenting promotional information, building a foundation product model, and building the credibility of the beauty bloggers.

The Willingness to Pay of Thai Passengers toward Ancillary Services Selection offered by Budget Carriers on a Medium to Long-Haul Flight

Ratchada Mongkulrojsakul — 2024-12-19

Due to cultural differences, economic conditions, consumer preferences, and the readiness of the tourism market in each country, passengers’ willingness to pay for ancillary services may different in each area. This research aims to analyze the influence of ancillary services attributes of budget airlines on medium to long-haul flights and to assess the willingness of Thai passengers to pay when categorized by gender, age, and travel frequency. Data were collected through online survey from 300 Thai passengers, both with and without experience in air travel of more than 4 hours per flight with Thai budget airlines. The data were analyzed using a conjoint analysis to determine part-worth utilities, relative importance of attributes, and the willingness to pay for ancillary services. The willingness to pay, when categorized by gender, age, and travel frequency, was analyzed using T-Test and One-way ANOVA. The results of the study revealed that important characteristics of ancillary services, such as Internet connectivity, food, ticket prices, seat quality, and checked baggage, influenced the willingness to pay of Thai passengers. In addition, the willingness to pay for these ancillary services varies by gender, age, and travel frequency. The study’s findings can guide marketing strategy development, such as organizing ancillary service promotions classified by service user characteristics, to enhance services capabilities of budget carriers intending to operate on medium to long-haul routes.

Causal Factors Influencing Entrepreneurial Self-Efficacy and Performance of Processed Agricultural SMCEs in Thailand

Teekarn Makboriboon — 2024-12-19

This research is a mixed-methods study that includes both quantitative and qualitative research. The objectives are as follows: 1) To study institutional support, information and communication technology adoption, and entrepreneurial learning influencing entrepreneurial self-efficacy and performance of processed agricultural small and micro community enterprise in Thailand. 2) To study the influence of institutional support, information and communication technology adoption, and entrepreneurial learning influencing entrepreneurial self-efficacy and performance of processed agricultural small and micro community enterprise in Thailand. 3) To create the model of institutional support, information and communication technology adoption, and entrepreneurial learning influencing entrepreneurial self-efficacy and performance of processed agricultural small and micro community enterprise in Thailand. The research findings reveal that the hypothesized model is consistent with the empirical data. Institutional support, information and communication technology adoption, and entrepreneurial learning play a crucial role in enhancing entrepreneurial self-efficacy and performance. Institutional support, particularly from government agencies, significantly contributes to fostering various capacities. The information and communication technology adoption enhances marketing capabilities, and with appropriate support in developing digital skills, processed agricultural small and micro community enterprises can expand market opportunities and increase sales. Furthermore, training provided by relevant agencies equip entrepreneurs with essential skills, leading to improved efficiency and competitiveness of community enterprises. This research offers valuable insights for government agencies to develop suitable policies aimed at promoting the success of community enterprises through institutional support, information and communication technology adoption, and entrepreneurial learning in the future.