LU, F. Investigating Antecedent Factors’ Mediating and Moderating Effects on the Pathway between Gamification’s Emotional Mechanics and Value Co-Creation Behavior – A Case Study of the Chinese Mobile Banking Industry. Human Behavior, Development and Society, [S. l.], v. 26, n. 2, p. 299–313, 2025. DOI: 10.62370/hbds.v26i2.278976. Disponível em: https://so01.tci-thaijo.org/index.php/hbds/article/view/278976. Acesso em: 1 oct. 2026.