MAHIPHAN, F.; DUANGUPPAMA, S.; RUNGKAEW, T.; MAHIPHAN, M. The Influence of Social Media Marketing Management, Risk Perception, and Perceived Usefulness on the Performance of Tourism Businesses in Thailand. Human Behavior, Development and Society, [S. l.], v. 27, n. 2, p. 285244, 2026. DOI: 10.62370/hbds.v27i2.285244. Disponível em: https://so01.tci-thaijo.org/index.php/hbds/article/view/285244. Acesso em: 17 sep. 2026.