THUAMPENG, K. Digital Disruption and the Transformation of Sports Media in Thailand: Generational Behavior and Organizational Strategy. Human Behavior, Development and Society, [S. l.], v. 27, n. 2, p. 285274 , 2026. DOI: 10.62370/hbds.v27i2.285274. Disponível em: https://so01.tci-thaijo.org/index.php/hbds/article/view/285274. Acesso em: 21 sep. 2026.