Charoennan, W. “The Impact of In-Store Marketing Stimuli and Post-Purchase Evaluation of Impulse Buying: A Study of Mass Color Cosmetics Retail Markets in Bangkok”. Human Behavior, Development and Society, vol. 16, Apr. 2019, pp. 28-44, https://so01.tci-thaijo.org/index.php/hbds/article/view/182384.